- Unilever's ART Launch To Craft Better Marketing Messages For Men
Marketing Daily, Laurie Sullivan - Thursday, February 5, 2015
Unilever will launch a worldwide training program in March - ART ...
- Luxury Through The Eyes Of Affluent Women And Men
Engage:Affluent, Bob Shullman - Wednesday, February 4, 2015
Our previous column, "Luxury Through The Eyes Of The Affluents," focused ...
- Hot Spot: In Old Spice Nightmare, Crews Marries Self
Marketing Daily, Sarah Mahoney - Monday, January 26, 2015
Why so serious, football fans? #Deflategate drama getting you down? Old Spi ...
- Does Pinterest Really Need More Men?
The Social Graf, Erik Sass - Friday, January 23, 2015
It's common knowledge that Pinterest users are mostly women, and it's convention ...
- Super Bowl Winner? This Year, Odds Are On Daddy
Marketing Daily, Sarah Mahoney - Tuesday, January 20, 2015
"This has been building for some time, and it's because marketers a ...
- Social Media Not Stressful, Study Finds
The Social Graf, Erik Sass - Thursday, January 15, 2015
Although plenty of people have opined that social media can be stressf ...
- Dannon Bumps Stamos With Cam Newton For Male-Targeted Oikos Product Launch
Marketing Daily, Karlene Lukovitz - Monday, January 5, 2015
The brand reported that it will also be a presenting sponsor ...
- Dad Knows Best As Josh Cellars Launches New Ad Campaign
MAD, Larissa Faw - Friday, December 12, 2014
Napa Valley and Sonoma Vintner and Winemaker Joseph Carr created Josh Cella ...
- Dove Men+Care To Advertise In The Super Bowl
Marketing Daily, Karl Greenberg - Wednesday, December 10, 2014
"When Dove Men+Care first entered men's grooming routines five years ago, o ...
- Women Click More And Spend More On Mobile, Per Study
SearchBlog, Laurie Sullivan - Friday, October 24, 2014
Who clicks through more ads on a device running Google's Android ...
- Mad Moms Versus World Peace
Marketing: CPG, Ted Marzilli - Thursday, October 23, 2014
2014 has seen the battle between Axe and Old Spice take ...
- J.P. Wiser's Whiskey Sets Up Male 'Get Out Of Trouble' Fund
MAD, Larissa Faw - Wednesday, October 15, 2014
Developed by Toronto shop, John St, in partnership with digital shop Ja ...
- O'Keeffe's Skips Creativity, Heads Straight For Reality
Marketing Daily, Sarah Mahoney - Tuesday, October 14, 2014
From the top of the Mackinac Bridge in icy Northern Michigan ...
- Sinclair To Push Male-Oriented Grit Channel
MediaDailyNews, Wayne Friedman - Thursday, October 9, 2014
Sinclair Broadcast Group, one of the largest TV station groups, has giv ...
- Wahl Shows Off Real Men's Grooming
Marketing Daily, Aaron Baar - Tuesday, September 30, 2014
Known for its hair clippers and electric shavers, Wahl is launching t ...
- Modern Man Is A Modest Man
Engage:Affluent, Andy Tu - Wednesday, September 17, 2014
What defines luxury to a man 2015? Is it a Rolex a ...
- Dads Are Getting Schooled
Engage:Men, Holly Pavlika - Thursday, September 11, 2014
It's that time of year and parents are all in the mid ...
- Newton Powers Personal Style For Drakkar Essence
Marketing Daily, Karl Greenberg - Monday, September 8, 2014
The campaign is unique for the company in that it has ...
- Mad Moms Versus World Peace
Engage:Men, Ted Marzilli - Monday, September 8, 2014
There is nothing like a good hot Indian summer to put t ...
- Dads Are Getting Schooled
Engage:Moms, Holly Pavlika - Friday, September 5, 2014
It's that time of year and parents are all in the mid ...
- Buick, Jeep, Cadillac Have Buzz With Guys; Toyota Leads Consideration
Marketing Daily, Karl Greenberg - Tuesday, September 2, 2014
Jeep, Buick and Cadillac over the past year have had the mo ...
- Fast-Food Fans Are Online Night Owls
Marketing Daily, Karlene Lukovitz - Thursday, August 28, 2014
Fast food consumers' highest volume of impressions come in the evening, wh ...
- Sports Content For Young Fans: Why It's Important, And What Big Media Can Learn From Dude Perfect
Engage:Men, Brian Selander - Thursday, August 28, 2014
Many millions of adults today probably remember their first Little League gam ...
- Calculated Risks Are The Way To Go
Engage:Men, Adam Weinroth - Thursday, August 21, 2014
Creating branded content for men can be a little tricky, but don ...
- New Jockey Brand Campaign Brings On The Icons
Marketing Daily, Karl Greenberg - Tuesday, August 19, 2014
"One key objective was to leverage our heritage," CMO Dustin Cohn tel ...
- The Golden Age of Dadvertising
Engage:Men, Andy Tu - Friday, August 15, 2014
As a dad-to-be on the verge of fatherhood (next week!), I couldn ...
- YouTube Tops Men's Summer Brand Rankings
Engage:Men, Ted Marzilli - Thursday, August 7, 2014
YouTube - star-maker, entertainment distributor, quirky pet archive and ad channel, ...
- New Subway Campaign Spotlights Veggies
Marketing Daily, Karlene Lukovitz - Monday, August 4, 2014
"In a very crowded and competitive marketplace, you need to do everythi ...
- The Modern Man Is The Modest Man
Engage:Men, Andy Tu - Thursday, July 31, 2014
What defines luxury to a man 2015? Is it a Rolex a ...
- Lifestyle Men's Brand Br4ss Goes 'Big' With New Strategic Alliance
MAD, Larissa Faw - Wednesday, July 30, 2014
Br4ss, a lifestyle men's brand that sells socks, cologne, and underwear, ...