launched a trio of ads where men feel superhuman
in the "You're Looking Good" campaign. DXL gives men with waist sizes 38 and up affordable and extensive clothing options that are stylish and well-fitting. In the first ad, seen here
, a man finds a blazer that fits great, making him feel like a rock star. Another ad shows a man scoring a sweater vest, making him feel
like the star football player, with his wife the cheerleader. See it here
. In the final ad, shown here
, a man feels he has super-hero powers after finding the perfect suit. The Richards Group
created the campaign.