- Email Marketing Metrics: What You Need To Know
Around the Net in Email, Ray Schultz - Wednesday, July 15, 2020
Most of what you do as a marketer depends on data, a ...
- TV Network Execs Upset Over Delay Of OOH Integration Into National TV Nielsen Metric
Television News Daily, Wayne Friedman - Friday, July 10, 2020
TV network sales execs are up in arms over Nielsen's announcement th ...
- Nielsen Retracts Decision To Delay Out-Of-Home Viewing In National TV Measure
Television News Daily, Wayne Friedman - Friday, July 10, 2020
Nielsen has reversed its decision on out-of-home viewing and will go ahe ...
- Huh? Advertisers Boycott Social Media Now, Plan On Raising 2021 Investment
Media Insider, Maarten Albarda - Friday, July 10, 2020
Many advertisers that are now on the boycott bandwagon will have ...
- Procurement Metrics Shared/Not Shared With Marketing Teams
Research Intelligencer, Joe Mandese - Thursday, July 9, 2020
As part of an effort to "revolutionize" the role of procurement ...
- Data Illumination In Gaming And Esports
Digital News Daily, - Thursday, July 2, 2020
Comscore is investing in new research into gaming and esports consumers. C ...
- The Pandemic Bump: Email Open Rates Rose Sharply During Spring, Study Finds
Email Insider, Ray Schultz - Monday, June 29, 2020
Continental Europe pulled the highest open and click rates, with North Ameri ...
- Fewer TV Sports Events In Mid-June, Viewing Levels Lower Than A Year Ago
Television News Daily, Wayne Friedman - Thursday, June 25, 2020
Some returning TV franchises -- golf, NASCAR, and horse racing -- ha ...
- YouGov Sails Deeper Into Esports And Gaming Research With Nicole Pike At The Helm
Digital News Daily, - Wednesday, June 24, 2020
Nicole Pike left Nielsen in mid-June to take up a position ...
- Dentsu Aegis Teams With TVision To Develop 'Attention Economy' Media Planning, Buying Metrics
MediaDailyNews, Joe Mandese - Thursday, June 25, 2020
Dentsu Aegis Network, whose agencies have long been proponents of developing proprieta ...
- MRC 'Modernizes' 5-Year-Old Invalid Traffic Standards To Account For New Forms Of Ad Fraud
MediaDailyNews, Joe Mandese - Thursday, June 25, 2020
The Media Rating Council (MRC) this morning released new standards intended ...
- Search Marketers Focusing More On Conversion And Revenue, Less On Ranking
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 16, 2020
About 10% more marketers are paying for higher visibility on Google th ...
- Google Launches Smart Campaigns Features To Aid SMBs
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 17, 2020
Google now will allow companies to run Smart campaigns advertising directly fr ...
- Out Of A Crisis, A Solution: End The Myriad Of Vanity Metrics
Television News Daily, Jed Meyer - Thursday, June 11, 2020
Static media plans must evolve to meet the current reality. One maj ...
- Brand Recovery Success Requires A New Marketing Framework
Marketing Daily, David Staas - Wednesday, June 3, 2020
This isn't a return to pre-pandemic normalcy. More nimble brands are thinki ...
- On The Edge Of The Black Hole: What Brands Are Doing To Avoid A CX Disaster
Email Insider, Ray Schultz - Wednesday, June 3, 2020
Amazon found a way to respond to customer feedback at scale wi ...
- Google To Consider 'Page Experience' in Search Ranking Of Results
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 28, 2020
The algorithm update -- Google Page Experience -- will evaluate the w ...
- Email Flies: Engagement Rises By 200% During COVID-19 Pandemic
Email Insider, Ray Schultz - Tuesday, May 26, 2020
Web traffic has declined overall, but aspirational travel has seen growth, Glan ...
- Univision, Other Midsize, Small Broadcast TV Networks Score Seasonal Viewing Gains
Television News Daily, Wayne Friedman - Friday, May 22, 2020
A number of mid-size and small, locally based digital networks have se ...
- Criteo Dives Into Performance For Partnerships, Traffic Generation
Performance Marketing Insider, Laurie Sullivan - Thursday, May 21, 2020
The performance of data and websites remains an important metric for bran ...
- Automated TV Ad-Buying Platform Hudson MX Strikes TV Attribution Deal With TVSquared
Television News Daily, Wayne Friedman - Wednesday, May 20, 2020
The deal will provide more competitive "business outcome" measurement for local ...
- Marketers Lack Unified View Of The Customer, Survey Shows
Email Marketing Daily, Ray Schultz - Tuesday, May 19, 2020
High-performing firms can connect email behavior with actions in other channels, ...
- Firm Offers Puerto Rico Email, Telephone Lists
Email Marketing Daily, Ray Schultz - Tuesday, May 19, 2020
Email lists from Sprint Data Solutions Worldwide Marketing come with demographic a ...
- Here's How Kantar Analytics Is Leading Brands Back To Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 13, 2020
Key questions for brands are how consumer shifts in behavior will foreca ...
- CTV's Share Of Video Impressions Rebounds After Q1 Dive
Digital News Daily, Karlene Lukovitz - Wednesday, May 13, 2020
Connected TV's decline in share in Q1 reflected upsurges in share f ...
- Why John Wanamaker Is Finally Smiling
MediaDailyNews, Tim Spengler - Tuesday, May 12, 2020
As brands tighten their belts, the marketing funnel will be forced ...
- InMobi, LiveRamp Discover Role Partnerships Play Without Third-Party Cookie Support
Data & Programmatic Insider, Laurie Sullivan - Monday, May 11, 2020
A partnership becomes more important as InMobi and LiveRamp look to addre ...
- YouTube Accelerates Launch Of Formats, Measurement Tools For TV
Digital News Daily, Laurie Sullivan - Thursday, May 7, 2020
YouTube plans to share new advertiser insights and accelerate the launch ...
- A Changed World Means The Ad Industry Must Also Change How Video Is Bought And Sold
MediaDailyNews, David Cohen, Randall Rothenberg - Friday, May 8, 2020
TV couldn't be better. It has become our perfect pandemic partner. It ...
- Pixalate Earns MRC Accreditation for Multiple CTV/OTT, SSAI Metrics
Digital News Daily, Karlene Lukovitz - Monday, April 27, 2020
Ad-fraud prevention company Pixalate has added three new accreditations from the Med ...