- Connected TV Video Impressions Continue To Climb, Programmatic CTV Activity Rising
Television News Daily, Wayne Friedman - Thursday, April 23, 2020
Connected TV's 43% share tops mobile video impressions' 39% share for t ...
- Anzu.io And Nielsen Connectivity Bring Advanced, Real-Time Measurement To In-Game Advertising
Digital News Daily, Laurie Sullivan - Wednesday, April 22, 2020
The deal will bring ad measurement, optimization and real-time brand-specific metrics ...
- Auditor Asserts Google Sought To Control Its Reporting Of Some Ad Metrics
Digital News Daily, Karlene Lukovitz - Monday, April 20, 2020
The auditor, used by clients to check that ads run near conte ...
- AMC Networks Offers Upfront Platform For Agencies, Marketers
Television News Daily, Wayne Friedman - Thursday, April 16, 2020
The "Upfront Connect" site is a client-exclusive platform, which includes "The Screeni ...
- National TV Impressions Maintain High Level, More Program Fragmentation, Due To COVID-19 Crisis
Television News Daily, Wayne Friedman - Friday, April 10, 2020
High TV viewing and greater program fragmentation continue a month into t ...
- NCS On OTT Metrics Misperceptions, Growing Opportunities
Advanced TV Insider, Karlene Lukovitz - Friday, April 10, 2020
OTT is far more measurable than many marketers think, says NCS TV/programmat ...
- Microsoft Advertising Introduces New Conversion Options
Performance Marketing Insider, Laurie Sullivan - Thursday, April 9, 2020
Microsoft Advertising on Thursday introduced new conversion option settings related to reporti ...
- Health & Fitness Newsletters See 34% Boost In Opens, Study Finds
Email Marketing Daily, Ray Schultz - Monday, April 6, 2020
News-oriented email newsletters have also seen an increase in engagement during t ...
- COVID-19 Disruption: Brands Send Fewer Email Campaigns In March By Half
Email Insider, Ray Schultz - Friday, April 3, 2020
A Yes Marketing report shows lower open rates overall versus 2019, b ...
- Google Sibling Verily Supports Two New California COVID-19 Testing Sites
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 23, 2020
Verily Life Sciences is helping the government and California to support t ...
- Lawsuit Claims Facebook Knew About Video Metrics Inflation
Around the Net In MAD London, Sean Hargrave - Monday, March 23, 2020
"Campaign" brings news of a lawsuit in America which claims Facebook kn ...
- Facebook Knew Of Inflated 'Potential Reach' Metrics, Marketers Claim
Digital News Daily, Wendy Davis - Friday, March 20, 2020
Facebook execs knew the company overestimated the potential reach of ad campaign ...
- Simpli.fi Launches Attribution For OTT/CTV Advertisers
Digital News Daily, Laurie Sullivan - Thursday, March 19, 2020
An OTT/CTV attribution feature released by Simpli.fi this week directly measures ...
- BPA Grants Needed Leeway On Circulation Audits Amid Coronavirus
Publishing Insider, - Tuesday, March 17, 2020
Readers who work from home may be harder for publishers -- especial ...
- Advertisers Press Judge To Approve Facebook Inflated Video Metrics Settlement
Digital News Daily, Wendy Davis - Monday, March 9, 2020
None of the video advertisers who were notified about Facebook's proposed $ ...
- Are Better Metrics How You Restore Trust In Advertising?
London Blog, Sean Hargrave - Friday, February 28, 2020
Better measurement and visibility? Surely it's all about better ads, and few ...
- Discovery Q4 Revenue Up 2%, Slower Growth In U.S. Advertising, Distribution
Television News Daily, Wayne Friedman - Friday, February 28, 2020
Discovery's overall revenues rose 2% in Q4, but it witnessed a slowdo ...
- One-Third Of Social Influencers Buy Fake Engagement Activity
Research Intelligencer, - Monday, February 24, 2020
Almost a third of social influencers are purchasing fake engagement activity ...
- Brands Seeking Omni-Channel Strategies Still Find Answers In Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 18, 2020
Some 88% of marketers are moving to omni-channel campaign strategies. What th ...
- 14 Minutes Of Fame: Addressable Advertising On Linear TV Is A Prime Opportunity
Television News Daily, Scott N. Brown - Tuesday, February 18, 2020
The industry can now capitalize on consumers' desire to be more connecte ...
- Grocery Giant Kroger Partners With Microsoft To Ensure CPG Companies Can Analyze Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 13, 2020
The Precision Marketing platform enables marketers to understand performance attributable to ...
- TV Versus Search -- When A Disruptive Brand Tries Both
Performance Marketing Insider, Laurie Sullivan - Thursday, February 13, 2020
Jim Leichenko, director of marketing at Kantar Media, views Robin Hood ...
- Best Buy, Not Amazon, Dominates Google First-Page Searches For Electronics
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 12, 2020
Best Buy has the most visible website on Google's Page One sear ...
- Pixability Debuts Tool For Tracking Brand YouTube Performance
Digital News Daily, Karlene Lukovitz - Wednesday, February 12, 2020
An interactive dashboard can track brands' YouTube channel growth, sentiment, estimated spe ...
- Yelp Launches Store Visits, Video Ad Unit To Drive Company's Growth
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 11, 2020
Yelp Store Visits, which measures online to offline store visits, and Showca ...
- Samba TV Works With Amazon To Create New Attribution Model
Data & Programmatic Insider, Laurie Sullivan - Monday, February 10, 2020
Samba TV and Amazon are building out an attribution model that enabl ...
- Disney's ESPN, ABC See Advertising Revenue Declines In Q4
Television News Daily, Wayne Friedman - Wednesday, February 5, 2020
Despite positive financial metrics for its streaming business, Disney's traditional legacy busine ...
- MRC Completes Audits For Facebook, Instagram, YouTube: Pauses Snapchat's, Twitter's
MediaDailyNews, Joe Mandese - Wednesday, February 5, 2020
The Media Rating Council this week announced three big digital platforms' measureme ...
- Vistar Media Seeing Analytics, Programmatic Recharge DOOH
Data & Programmatic Insider, Laurie Sullivan - Monday, February 3, 2020
Vistar Media CEO Michael Provenzano predicts strong growth for the company wi ...
- Advertiser Leadership Critical For Cross-Channel Video Ad Measurement
Media Insider, Dave Morgan - Thursday, January 30, 2020
TV and digital video measurements may be bought in silos today, b ...