- Longer Storytelling At The Super Bowl: Is It Content Marketing Or A TV Ad?
TV Watch, Wayne Friedman - Wednesday, January 29, 2020
A reported 28 Super Bowl commercials will be of longer length: ...
- What Does a Cookie-Less World Mean For ATV? Here's Comscore's Take
Advanced TV Insider, Karlene Lukovitz - Friday, January 24, 2020
Comscore believes it's well-positioned to benefit because of its focus on contextu ...
- Netflix Creates New 2-Minute Viewing Standard
TV Watch, Wayne Friedman - Thursday, January 23, 2020
Previously, Netflix counted viewing as a subscribing household watching 70% of ...
- 'Delish' Credits Classic Recipes, Videos For Record Holiday Traffic
Publishers Daily, Melynda Fuller - Thursday, January 16, 2020
During the Christmas holiday, individual recipes experienced a 66% year-over-year increase, wi ...
- Pandora Unveils Audio/Visual Ad Metrics, Follows Interactive Voice Ads Test
Digital News Daily, Laurie Sullivan - Tuesday, January 14, 2020
Pandora on Tuesday will launch audience measurement tools to help advertisers determi ...
- 'Sports Illustrated' Publisher Aims For Vindication With Early Results
Publishing Insider, - Thursday, January 9, 2020
TheMaven cut costs by $27 million from a year earlier, when Meredi ...
- NBCU To Unify, Simplify Ad Campaign Tools With 'One Platform'
Television News Daily, Wayne Friedman - Wednesday, January 8, 2020
NBCUniversal announced at the Consumer Electronics Show that it is starting ...
- Government For The People: Sector Now Pulls Highest Email Opens And Click-Throughs
Email Insider, Ray Schultz - Friday, January 3, 2020
The lowest opens and click-throughs are generated by the Automotive and Aerospa ...
- Most Email Marketers Will Invest This Year Despite Challenges: Study
Email Marketing Daily, Ray Schultz - Friday, January 3, 2020
Almost 70% say their email effectiveness is increasing. But the remainder cla ...
- 2019-20: TV Time-Shifted Viewing Holds Steady, Average Viewing Per Show Declines
Television News Daily, Wayne Friedman - Tuesday, December 31, 2019
Although time-shifted viewing for traditional TV networks continues to show slight growt ...
- Q&A With Lotame's Adam Solomon
Television News Daily, Charlene Weisler - Monday, December 23, 2019
For Solomon, the ability to leverage first-, second- and third- party strea ...
- Nielsen Launches Metric Combining Panel And ACR Data
Digital News Daily, Karlene Lukovitz - Friday, December 13, 2019
The merged dataset, available exclusively in an Amobee solution, allows advertisers ...
- TV Works: Q&A With TVSquared's Jo Kinsella
Television News Daily, Charlene Weisler - Wednesday, December 11, 2019
As much as I see great changes in the media landscape ov ...
- Blind Date: Professors Say You Should Learn From First Transactions
Email Insider, Ray Schultz - Wednesday, December 11, 2019
A study highlighted this week in the "Harvard Business Review" asserts th ...
- Digital Report Card: How Brands Are Doing As 2020 Looms
Email Insider, Ray Schultz - Wednesday, December 4, 2019
Email is rated as effective by less than half of marketers surveye ...
- Star Wars TV Series 'The Mandalorian' Drives Higher Demand For Disney+
Television News Daily, Wayne Friedman - Tuesday, December 3, 2019
Just after its premiere, initial metrics revealed "The Mandalorian" had 39.9 milli ...
- Why The Ad Industry's Attention Finally Is Shifting To, Well, Attention
RTBlog, Joe Mandese - Monday, December 2, 2019
Despite the emergence of a Golden Age of data and ad tec ...
- Lead-Generation Strategies Under Marketing And Federal Scrutiny
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 27, 2019
A CMO Council report analyzes the growing use of low-cost, unverified lea ...
- Brand Loyalty Means Trust, Value And A Willingness To Pay More For Products
Digital News Daily, Laurie Sullivan - Tuesday, November 26, 2019
Brand intelligence company Survata measured consumer perceptions of traditional brands vs. the ...
- Google Ads Introduces Bid Strategy Reporting With Signals
Performance Marketing Insider, Laurie Sullivan - Friday, November 22, 2019
Google's Smart Bidding is intended to give advertisers transparency into the facto ...
- Fewer Broadcast Prime-Time Shows With 10 Million-Plus Viewers This Season
Television News Daily, Wayne Friedman - Monday, November 18, 2019
Analysis of longer time-shifted availability of network prime-time shows up to ...
- GroupM Unveils Marketing-To-Ad Spending 'Multiples,' Finds No Pattern On Which Is Winning -- Yet
MediaDailyNews, Joe Mandese - Monday, November 18, 2019
To illustrate the relative role that paid media-based advertising has in t ...
- The Man Leading Searchmetrics Into 2020
Performance Marketing Insider, Laurie Sullivan - Monday, November 18, 2019
Matt Colebourne, Searchmetrics' newly appointed global chief executive officer and formerly Europe ...
- Facebook's $40 Million Settlement Over Video Metrics Moves Forward
Digital News Daily, Wendy Davis - Wednesday, November 6, 2019
A federal judge has granted preliminary approval to a class-action settlement requiri ...
- Best Practices That Drive High Email Open Rates
Around the Net in Email, Ray Schultz - Wednesday, October 30, 2019
Email marketers that use delivery optimization, A/B testing and reactivation tend ...
- LinkedIn Data Finds Marketers Measure ROI Too Quickly
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 29, 2019
LinkedIn's research found marketers are expecting too much too soon. When retu ...
- Nexstar TV Stations Move To Impression-Based Model For Selling Ads
Television News Daily, Wayne Friedman - Monday, October 28, 2019
Nexstar Media Group's broadcasting unit will move to a cost-per-impression model fr ...
- What's A Planner To Do With So Many Metrics?
Show Daily: Videos, Staff Writers - Monday, October 28, 2019
Watch and learn as Magna Global's Julie Anson and Spark Foundry's Br ...
- KPIs For Tracking Email Marketing Performance
Around the Net in Email, Ray Schultz - Thursday, October 24, 2019
Almost three-fourths of email marketers rate their ROI as excellent or goo ...
- Amazon Advertising Gets Major Boost From Prime Day, Data Shows
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 24, 2019
A significant portion of Amazon's Q3 sales came in during Prime Da ...