- Measuring TV Viewability: Q&A With TVision's Luke McGuinness
Television News Daily, Charlene Weisler - Tuesday, October 15, 2019
All about the TV Viewability study IPG Media Labs recently released usi ...
- Amazon, Google, Microsoft Advertising Veteran Launches Analytics Platform
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 14, 2019
The founder of an intelligent insights platform led the development of ...
- Former Omnicom Media Chief de Nardis Explains Move To LoopMe Board
Digital News Daily, Laurie Sullivan - Friday, October 11, 2019
De Nardis wanted to look at a brand's challenges first and th ...
- Moz Develops New Metrics For SEO Analysis
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 11, 2019
Moz's Domain Analysis launched earlier this week to support search engine optimizatio ...
- Adjust Develops Retention Metric For Apps
Digital News Daily, Gavin O'Malley - Tuesday, October 8, 2019
Gaming apps achieved the highly overall retention rates. Yet, while the sub-catego ...
- eDataSource Rolls Out Email Journey Mapping Tool
Email Marketing Daily, Ray Schultz - Wednesday, October 9, 2019
Journey Mapping enables brands to view sequenced email performance -- their o ...
- The Late Erwin Ephron's Measurement Contributions Still Ring True
MediaDailyNews, Kym Frank - Wednesday, October 9, 2019
With Ephron's input, the industry made the leap forward from daily effecti ...
- Facebook To Pay $40 Million To Settle Lawsuit Over Inflated Video Metrics
Digital News Daily, Wendy Davis - Monday, October 7, 2019
The settlement agreement calls for at least $28 million to be distribut ...
- Content: A Tougher, Even More Crucial, Challenge Than Metrics
Video Insider, Karlene Lukovitz - Tuesday, October 8, 2019
Facebook's proposed $40 million settlement and advertiser pressures may help ensure great ...
- Why There's A Scarcity Of Valuable Data
Data & Programmatic Insider, Laurie Sullivan - Monday, October 7, 2019
To compete in a world where data requirements continue to increase, markete ...
- Ad Industry Forms Global Cross-Measurement Coalition
MAD, Larissa Faw - Friday, October 4, 2019
Adland is joining forces with a new global initiative developing a mo ...
- Arbitraging Human Attention
RTBlog, Joe Mandese - Monday, October 7, 2019
The biggest problem with modern day media-buying is that the ad indust ...
- What Is A Data-driven Publisher?
Show Daily, Nina Lentini - Friday, October 4, 2019
"We try to use that as a reference for marketers and sal ...
- Email Open And Click Rates Jump In UK: DMA
Around the Net in Email, Ray Schultz - Thursday, October 3, 2019
Email open rates have increased to an average 20.8%, compared to 17. ...
- 4A's Examine Media Measurement Priorities
MediaDailyNews, Charlene Weisler - Tuesday, October 1, 2019
The 4As hosted a panel that covered the joint efforts of leadi ...
- Lexus Joins Initiative To Ensure Data Is Validated And Privacy Compliant
Digital News Daily, Laurie Sullivan - Monday, September 30, 2019
Lexus joined several companies in an initiative that ensures its influencer marketi ...
- Try Tracking Actions That Consumers Don't Take
Around the Net in Email, Ray Schultz - Friday, September 27, 2019
Most email marketers track consumer behavior such as web-page visits an opt- ...
- How Google Paid Search Will Shift Focus To Insight And Improvement
Search & Performance Marketing Daily, Russell Scott - Tuesday, September 24, 2019
The change to the more informative top-impression share metrics will encourage markete ...
- How To Prepare For Google's Average Position Sunset
Search & Performance Marketing Daily, Wes MacLaggan - Monday, September 23, 2019
Google is undoubtedly shaking things up for advertisers with this rollout. He ...
- Nielsen Expands Metrics For Social Content Ratings
Digital News Daily, Gavin O'Malley - Thursday, September 19, 2019
SCR can now measure talent's promotion of TV programs across Twitter, Facebo ...
- NBC, CBS Tops In Key 2018-2019 TV Viewing Metrics
Television News Daily, Wayne Friedman - Thursday, September 19, 2019
In the race for the 18-49 viewing crown, NBC leads with ...
- Google AdMob Adds And Compares New Data For In-App Reporting
Digital News Daily, Laurie Sullivan - Tuesday, September 17, 2019
Google recently updated AdMob to provide insights into how app users intera ...
- The Secret Sauce: Consumer Feedback, Metrics, Rapid Implementation
Show Daily, Nina Lentini - Wednesday, September 18, 2019
Most of the brand's customers are new to the category, buying the ...
- Avocados From Mexico Wins Super Bowl With 5 Pillars
The MediaPost Cases, Nina Lentini - Tuesday, September 17, 2019
YouGov reported that of all Super Bowl campaigns, Avocados from Mexico w ...
- New Software From Human Automation Tracks Digital Footprint
Email Marketing Daily, Ray Schultz - Thursday, September 12, 2019
The new software tracks online behavior and can help drive personalized ema ...
- U.K. Just OK: Open Rates Are High, Click Rates Below Average
Email Insider, Ray Schultz - Tuesday, September 3, 2019
Monday is the best day to send email and Saturday is t ...
- Fox News Channel Is No Longer Trump's Favorite -- What About Its Viewers?
TV Watch, Wayne Friedman - Tuesday, September 3, 2019
Trump has said: "Fox is no longer working for us." Brit Hum ...
- Study: Customer Satisfaction Now Top Marketing Metric Worldwide
Marketing Daily, Ray Schultz - Thursday, August 29, 2019
After customer satisfaction, the next most important metrics are awareness and RO ...
- Worldwide Opens And Clicks: Newsletters Do Well, Triggered Emails Even Better
Email Insider, Ray Schultz - Wednesday, August 28, 2019
North America is far from dominant in engagement metrics. Europe -- perha ...
- Mayor Pete Scores Highest Email Read Rate Among Democrats
Email Marketing Daily, Ray Schultz - Thursday, August 22, 2019
Joe Biden with 32% placed second to Pete Buttigieg, who has ...