- Mayor Pete Scores Highest Email Read Rate Among Democrats
Email Marketing Daily, Ray Schultz - Thursday, August 22, 2019
Joe Biden with 32% placed second to Pete Buttigieg, who has ...
- Benchmark Beaters: Email Open And Click-through Rates Jump Worldwide
Email Insider, Ray Schultz - Wednesday, August 21, 2019
The improvements can be attributed to list hygiene and more relevant messagin ...
- WowYow Teams With iMedia, Boosts eCPM By 23%
Publishers Daily, Melynda Fuller - Friday, August 16, 2019
iMedia Audiences has direct placement access to thousands of sites, billions ...
- 'Lethal Weapon,' 'Arrow' Register Best Ad Viewability-Attention Metrics
Television News Daily, Wayne Friedman - Thursday, August 15, 2019
TVision said these two prime-time broadcast shows "stood out as two ...
- Presidential Hopeful Andrew Yang Touting Data As A Property Right
Digital News Daily, Laurie Sullivan - Tuesday, August 13, 2019
Yang said that if elected, he would put laws in place ...
- Google Tests Ads On App-Loading Screens, Adds Metrics And Insights
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 31, 2019
Google introduced a series of features across AdMob that measures and connec ...
- How To Improve Email Open Rates
Around the Net in Email, Ray Schultz - Tuesday, July 23, 2019
Email open rates vary by industry and device. But here’s a gener ...
- Embracing Outcome-Based Measurement For Growth
MediaDailyNews, Sable Mi - Tuesday, July 2, 2019
When it comes to measurements, data and methodology are key. Given t ...
- Sinclair Kicks Off OTT Campaign Measurement Service
Television News Daily, Wayne Friedman - Tuesday, July 2, 2019
Compulse360 will offer advertisers near real-time campaign metrics of advertising in-flight. ...
- Email Reading Time On The Rise, Gmail Now The Top Client
Email Marketing Daily, Ray Schultz - Thursday, June 27, 2019
Apple iPhone has fallen to second for the first time, Litmus repor ...
- Cannes Conversation: DAN's Doug Ray Commands 'Attention'
MAD, Larissa Faw - Friday, June 21, 2019
CANNES, FRANCE--The U.S. Chairman of Media at Dentsu Aegis Network (DAN) ...
- How Do You Rate? Email Performance Benchmarks By Industry
Email Insider, Ray Schultz - Friday, June 21, 2019
Campaign Monitor reports average open and click-through rates for several industries. ...
- A Proposal To Change TV's Upfront For The Better
MediaDailyNews, Ed Papazian - Tuesday, June 18, 2019
Is there a way for brands to break free of the restricti ...
- Ad Execs Say They're Unaware, Don't Understand New 'Duration-Weighted' Ad Impression Standard
MediaDailyNews, Joe Mandese - Monday, June 17, 2019
Duration-weighted impressions could be the most significant change in the underlying curren ...
- Facebook Agrees To Settle Suit Over Inflated Video Ad Metrics
Digital News Daily, Wendy Davis - Thursday, June 13, 2019
Facebook has agreed to settle a class-action complaint accusing the company ...
- Zillow Group's Customer Experience Machine: Using AI To Help Consumers Into A Home They Love
Show Daily, Nina Lentini - Tuesday, June 11, 2019
If there's one thing we learned from this morning's presentation from Zillow ...
- Creative That Works: Email Is The Most Measurable Medium
Email Insider, Ray Schultz - Monday, June 10, 2019
The study shows over 60% of brands measure creative. But based ...
- Building the Perfect Caddy: A Data-Driven Messaging Model
Show Daily, Nina Lentini - Monday, June 10, 2019
TaylorMade developed an app called myRoundPro that has 100,000 users, three milli ...
- Google Buys Looker For $2.6 Billion, Amazon Among Customers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 6, 2019
Google announced Thursday it plans to acquire business intelligence platform Looker f ...
- Action-Based Metrics In TV Measurement: Q&A With TVSquared's Calum Smeaton
Television News Daily, Charlene Weisler - Thursday, June 6, 2019
"TV measurement has gotten a lot more sophisticated, moving from reach/frequency ...
- Agencies' Top Research Priority: Unduplicated Cross-Platform Reach
MAD, Steve McClellan - Tuesday, June 4, 2019
A new study from the 4As on industry measurement issues finds th ...
- Amazon: CPGs Sort Through Metrics, Data Issues
CPG Insider, Karlene Lukovitz - Tuesday, May 28, 2019
Tapping Amazon's potential requires sorting through its metrics and their relation ...
- Creative Data Integrates With Optimization Analytics For New Performance Metrics
Data & Programmatic Insider, Laurie Sullivan - Tuesday, May 28, 2019
VidMob has built tools on top of technology in Amazon Web Servic ...
- Duration Weighting In Video Ad Measurement: Time Matters
Media Insider, Dave Morgan - Thursday, May 16, 2019
The TV industry abounds with research of how ads can and ...
- MRC May Deprecate The Click As An Ad Metric, Part Of Shift To Outcome-Based Measurement
MediaDailyNews, Joe Mandese - Wednesday, May 15, 2019
MALAGA, SPAIN -- The industry may put another nail -- possibly ...
- Consumer Attention Metrics Now Used To Optimize Campaigns
Data & Programmatic Insider, Laurie Sullivan - Monday, May 6, 2019
Parsec Media is measuring consumer attention and other metrics in real-time, highlighti ...
- Study: Marketers Are High On Data Dashboards
Email Marketing Daily, Ray Schultz - Monday, May 6, 2019
Users face some serious challenges, according to Ascend2. ...
- What's A Conductor Without An Orchestra?
Performance Marketing Insider, Laurie Sullivan - Monday, May 6, 2019
The play on words refers to a new service providing personalized S ...
- NBCU Expands CFlight To U.K.'s Sky
Television News Daily, Wayne Friedman - Wednesday, May 1, 2019
CFlight is an ad metric encompassing all live, on-demand and time-shifted commerci ...
- ITV To Launch Improved Brand Tracking
Around the Net In MAD London, Sean Hargrave - Wednesday, May 1, 2019
"Marketing Week" has the inside story at ITV pivots away from wh ...