- Can Publishers Play And Partner Nicely With One Another On Branded Content?
Show Daily: Videos, Staff Writers - Saturday, June 17, 2017
As media company brand studios seek scale and business they need ...
- Co-Opting The Platforms
Show Daily: Videos, Steve Smith - Saturday, June 17, 2017
Don't just leverage the major social platforms - co-opt them, says SourceMedia ...
- 20-Year-Olds Buy Radio Station, Build Omnichannel Ad, Media Company
MediaDailyNews, Laurie Sullivan - Friday, December 23, 2016
Bold Broadcasting will become the parent company, or holding company, for ...
- The Atlantic: Questioning Answers and Presidential contenders
Show Daily, Wayne Friedman - Thursday, October 13, 2016
The Atlantic doesn’t make changes -- or Presidential endorsements lightly. Speaking ...
- Publishers Get Tooled Up In The Fight Against Ad Blockers
London Blog, Sean Hargrave - Tuesday, March 8, 2016
IAB Tech Lab is giving members the code they need to dete ...
- Purch Acquires ShopSavvy To Build User Base Through Mobile Apps
Publishers Daily, Laurie Sullivan - Thursday, December 17, 2015
Online publisher Purch announced the acquisition Thursday of ShopSavvy, adding more th ...
- Google AMP: Impact On Publishers
Around the Net in Search Marketing, Laurie Sullivan - Friday, October 16, 2015
Web sites that opt into the Accelerated Mobile Pages (AMO) framework a ...
- Social Media Helps Publishers Reach Millennials, Gen Z
The Social Graf, Erik Sass - Tuesday, October 13, 2015
Whatever their potential pitfalls in terms of ownership of content, social med ...
- RetailMeNot, Swirl Partner for Big Beaconing at Retail
MobileShopTalk, Chuck Martin - Wednesday, May 6, 2015
The door to beaconing just swung open a lot wider. The mega-digital-offe ...
- Talking Head Vs. ISIS Beheading
Show Daily, Joe Mandese - Saturday, May 2, 2015
When it comes to programmatic-buying's audience vs. context debate, this morning's pan ...
- Getting Advertisers To Use Publisher Data: How Did The Conversation Change?
Show Daily, Tyler Loechner - Thursday, April 30, 2015
How have several large publishers changed the conversation when it comes ...
- Mobile Driving Majority Of Page Views, But Revenue Not Following Suit
Show Daily, Tyler Loechner - Friday, May 1, 2015
There's a lot of money being left on the table as t ...
- The Two Sides Of Publishers' Yield: Money, UX
Show Daily, Joe Mandese - Friday, May 1, 2015
Programmatic trading technologies are leading publishers to focus more on their yiel ...
- Mobile's Paradox: A Majority Of Page Views, Minority Of Ad Dollars
Show Daily, Joe Mandese - Friday, May 1, 2015
In a paradox worthy of a Mary Meeker slide, publishers groused th ...
- Fox News Channel: Programmatic Now A Huge Part Of Revenue
Show Daily, Tyler Loechner - Thursday, April 30, 2015
A few years ago, said Zach Friedman, VP of digital ad sal ...
- Frictionless Buying
Show Daily, Joe Mandese - Thursday, April 30, 2015
That's what big publishers sales organizations are trying to create vis ...
- Feel Like A Deer? Try Turning Those Headlights Around To Shed New Light
Show Daily, Joe Mandese - Thursday, April 30, 2015
Contrary to conventional wisdom -- or at least conventional emotions -- programmat ...