Publishers, What Is Your "Competitive Set" Now?

At last week's Publishing Insider Summit, legacy media executives engaged an interesting question: who are they really competing with, now? Is US Weekly competing with People anymore, or is it really
vying with Google and Facebook? American Media's Brian Kroski argued the latter. Smithsonian's CDO Bill Allman and Reuter's VP John Toth drilled into their perceived competition as well as the ways in
which they distinguish their audience's state of mind from the big platforms.

MODERATOR Daniel Ambrose, Principal,; PANELISTS Bill Allman, Chief Digital Officer, Smithsonian Enterprises; Brian Kroski, Chief Digital Officer, American Media Inc.; John Toth, VP, Americas, Reuters

Find the rest of this session, and more, at our Publishing Insider Summit Agenda page.
Next story loading loading..

Discover Our Publications