Tag results for "native advertising"
- At NewFronts, Platforms Stress Terms And Format Flexibility During UpheavalRoku offers a "top 1%' deal, Hulu debuts a direct-response ad forma ...
- With Influencers And OTT, Tula's Strategy Soothes The Savage Sales CrisisThe company's online sales even made up for its lost brick-and-mortar sal ...
- Why American Companies Are Researching More D2C, Less Retargeting Post-PandemicAmerican businesses are spending more time researching direct-to-consumer advertising, native advertising a ...
- New Self-Regulatory Program Aims To Speed Up Decisions Over Online Ads"We're hoping that the advertising industry uses this to address issues li ...
- D2C Category Remains Strong Despite Pandemic 'Headwinds'In its first discrete estimates for the direct-to-consumer (D2C) marketing category, eMarket ...
- Desktop Search Leading Trend In Higher Content Consumption For Most CategoriesShelter-in-place mandates in the U.S. have given desktop searches a jump, especial ...
- MGID Becomes Exclusive Native Ad Provider For 'Newsweek''Newsweek' will implement MGID's content recommendation units throughout its digital properties. ...
- Dove Builds Largest Stock Photo Library Created By WomenThe collection features 5,000+ photographs of women from 39 countries 100% creat ...
- Dove Stays True to Brand with Photo Library Created By WomenHaving a quality product isn't always enough. Today's consumers are holding bran ...
- Microsoft Digs Into Commerce, Visual Search For Retail At NRF ConferenceThe platforms allow retailers to configure native ad placements and products a ...
- Alternative Paid Program Makes Publishers Less Dependent On Google, Facebook For Search TrafficFlipboard has rolled out a native paid-content program introduced last year ...
- Walmart Media Group Expands Sponsored Search Advertising Partners ProgramThe biddable auction-based marketplace now gives marketers greater transparency and control wi ...
- Verizon Media's Ivan Markman On 2020's Major Video TrendsThe chief business officer sees AVOD starting to gain advantage in ...
- Outbrain Study Shows Added Trust In Native Ads, Extends Partnership With SPHThe study found native ads shown on "premium" news sites in t ...
- Verizon Media To Run Native Ads In Apple News, Apple Stock Feeds In Canada, Australia, U.K.Advertisers now have the option to native ads from Verizon Media ...
- The New Media Polyglot: G/O Media's Business Battle PlanOne reason publishers got into programmatic, Spanfeller said, is that some agenci ...
- MillerCoors Sought -- And Found -- Millennial ExplorersThe visually compelling content was created to appeal to outdoor enthusiasts ag ...
- Macy's Changing Its Marketing StrategyMacy's will begin testing same-day delivery in 30 markets for online orde ...
- Just 22% Of Consumers Trust 'Native' Ads, Study FindsAlthough consumers are suspicious of native ads, most understand them -- especial ...
- How AI Blurs The Line Between Display, Search, Native And ProgrammaticArtificial intelligence influences our decisions and we never notice it. When ...
- Hearst Sees How Data Mining Boosts Revenue"Data has become real. Our data is creating value for our advertiser ...
- Nativo, MNI Targeted Media Partner To Expand Branded Content For AdvertisersThe partnership will bring native advertising campaigns to small and mid-size brand ...
- Publishers Need To Adapt To Programmatic FutureU.S. advertisers will boost spending on native display ads by 25% th ...
- Dianomi, Pub Ocean Reveal New Solutions For PublishersDianomi debuted outstream native video ads to allow advertisers to target busine ...
- Newsweek Adds Key Hires: New CRO, Branded-Native Content EditorFormer Magnetic CEO James Green has been named Newsweek's new Chief Reven ...
- Pub Ocean, Prezna Team, Provide Publishers With Revenue Attribution ToolsThe alliance means publishers can make instant, revenue-driven decisions, based on conte ...
- Outbrain Strikes Deal To Buy LigatusBoth firms are big native ad players and Outbrain will strengthen i ...
- Verizon Media Adds Two Native Ads For Ecommerce, GamingVerizon Media has introduced two new mobile native ad units as pa ...
- Dexcom Goes Native For Diabetes Tool MessageThe effort focused on people with type 1 and type 2 diabet ...
- T. Rowe Price Gains Awareness Via NatGeoThe investment management firm needed to transform brand opinion, and a partnersh ...
