- Dove Builds Largest Stock Photo Library Created By Women
MediaPost Connect, Nina Lentini - Monday, February 24, 2020
The collection features 5,000+ photographs of women from 39 countries 100% creat ...
- Dove Stays True to Brand with Photo Library Created By Women
The MediaPost Cases, Nina Lentini - Monday, February 24, 2020
Having a quality product isn't always enough. Today's consumers are holding bran ...
- Microsoft Digs Into Commerce, Visual Search For Retail At NRF Conference
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 10, 2020
The platforms allow retailers to configure native ad placements and products a ...
- Alternative Paid Program Makes Publishers Less Dependent On Google, Facebook For Search Traffic
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 7, 2020
Flipboard has rolled out a native paid-content program introduced last year ...
- Walmart Media Group Expands Sponsored Search Advertising Partners Program
Search & Performance Insider, Laurie Sullivan - Friday, January 3, 2020
The biddable auction-based marketplace now gives marketers greater transparency and control wi ...
- Verizon Media's Ivan Markman On 2020's Major Video Trends
Video Insider, Karlene Lukovitz - Tuesday, December 24, 2019
The chief business officer sees AVOD starting to gain advantage in ...
- Outbrain Study Shows Added Trust In Native Ads, Extends Partnership With SPH
Publishers Daily, Sara Guaglione - Wednesday, November 27, 2019
The study found native ads shown on "premium" news sites in t ...
- Verizon Media To Run Native Ads In Apple News, Apple Stock Feeds In Canada, Australia, U.K.
Digital News Daily, Laurie Sullivan - Thursday, October 17, 2019
Advertisers now have the option to native ads from Verizon Media ...
- The New Media Polyglot: G/O Media's Business Battle Plan
Show Daily, Nina Lentini - Thursday, October 3, 2019
One reason publishers got into programmatic, Spanfeller said, is that some agenci ...
- MillerCoors Sought -- And Found -- Millennial Explorers
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
The visually compelling content was created to appeal to outdoor enthusiasts ag ...
- Macy's Changing Its Marketing Strategy
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 20, 2019
Macy's will begin testing same-day delivery in 30 markets for online orde ...
- Just 22% Of Consumers Trust 'Native' Ads, Study Finds
Digital News Daily, Ray Schultz - Thursday, August 8, 2019
Although consumers are suspicious of native ads, most understand them -- especial ...
- How AI Blurs The Line Between Display, Search, Native And Programmatic
Search & Performance Marketing Daily, Rochelle Rodriguez - Thursday, July 18, 2019
Artificial intelligence influences our decisions and we never notice it. When ...
- Hearst Sees How Data Mining Boosts Revenue
Show Daily: Videos, Nina Lentini - Thursday, June 20, 2019
"Data has become real. Our data is creating value for our advertiser ...
- Nativo, MNI Targeted Media Partner To Expand Branded Content For Advertisers
Publishers Daily, Sara Guaglione - Monday, April 22, 2019
The partnership will bring native advertising campaigns to small and mid-size brand ...
- Publishers Need To Adapt To Programmatic Future
Publishing Insider, - Friday, April 19, 2019
U.S. advertisers will boost spending on native display ads by 25% th ...
- Dianomi, Pub Ocean Reveal New Solutions For Publishers
Publishers Daily, Melynda Fuller - Friday, March 22, 2019
Dianomi debuted outstream native video ads to allow advertisers to target busine ...
- Newsweek Adds Key Hires: New CRO, Branded-Native Content Editor
Publishers Daily, Melynda Fuller - Thursday, March 7, 2019
Former Magnetic CEO James Green has been named Newsweek's new Chief Reven ...
- Pub Ocean, Prezna Team, Provide Publishers With Revenue Attribution Tools
Publishers Daily, Melynda Fuller - Thursday, March 7, 2019
The alliance means publishers can make instant, revenue-driven decisions, based on conte ...
- Outbrain Strikes Deal To Buy Ligatus
MAD, Steve McClellan - Tuesday, February 26, 2019
Both firms are big native ad players and Outbrain will strengthen i ...
- Verizon Media Adds Two Native Ads For Ecommerce, Gaming
Digital News Daily, Laurie Sullivan - Friday, February 22, 2019
Verizon Media has introduced two new mobile native ad units as pa ...
- Dexcom Goes Native For Diabetes Tool Message
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The effort focused on people with type 1 and type 2 diabet ...
- T. Rowe Price Gains Awareness Via NatGeo
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The investment management firm needed to transform brand opinion, and a partnersh ...
- British Airways, 'The New Yorker' Target Empty Nesters
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
In addition to the native homepage, these cartoons were also featured ...
- Netflix's Undead Lifestyle Puts Life Into Season Two
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
It abandoned conventional tactics and created the next trend its ladies wou ...
- Arkadium Expands Into Online Betting, Partners With Sportradar
Publishers Daily, Melynda Fuller - Friday, January 25, 2019
As sports gambling becomes more mainstream, Arkadium saw an opportunity to ...
- Microsoft Inks New Verizon Media Deal To Serve All Search Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 17, 2019
Microsoft and Verizon Media announced the death, figuratively, of Yahoo search a ...
- Verizon Media Extends Native Ads Deal On Microsoft Properties
Digital News Daily, Laurie Sullivan - Tuesday, January 8, 2019
The agreement, which does not include search advertising, gives marketers working wi ...
- Native Programmatic Looking Good
Around the Net In Digital, Gavin O'Malley - Wednesday, December 26, 2018
Native advertising is still important as a premium ad vehicle that emphasiz ...
- Publishers Should Invest In Specialized Native Ad Teams
Publishing Insider, - Thursday, December 20, 2018
The investments are critical, as publishers see their share of the ...