- Marketers Can Reach Hispanic Community Best Via Social Media
Social Media Insider, Gavin O'Malley - Wednesday, August 14, 2019
The path-to-purchase for Latinx is even more social and "circular" than th ...
- Neuromarketing Pioneer Carl Marci Leaves Nielsen, Returns To Mental Healthcare
MediaDailyNews, Joe Mandese - Friday, August 9, 2019
Dr. Carl Marci, a clinical psychologist who helped pioneer the field ...
- Nielsen Revs Dip 1.2%, Focus On 'Strategic Review'
Television News Daily, Wayne Friedman - Wednesday, July 31, 2019
Much of the decline was from the company's Connect business, its marketing-servic ...
- Nielsen Strategic Review Poised To Resolve, Outcome Unknown
MediaDailyNews, Joe Mandese - Thursday, July 18, 2019
Following Publicis' acquisition of Epsilon and WPP's sale of a majority sta ...
- Nielsen Puts TV Ratings In The Cloud, Strikes Deal With Amazon
MediaDailyNews, Joe Mandese - Tuesday, July 16, 2019
Old-timers may still recall the days when Nielsen circulated TV ratings v ...
- Trump Administration Still Aims To Add Citizenship Question To Census
Digital News Daily, Wendy Davis - Friday, July 5, 2019
The Trump administration is pressing forward with an attempt to ask peop ...
- Why Mary Meeker Kills Radio's Star
RTBlog, Joe Mandese - Monday, July 1, 2019
"If time-money gaps correct themselves, what about radio?" says GroupM's Brian Wiese ...
- NBCU Posts 18% Rise In Viewers For Second Democratic Presidential Debate
Television News Daily, Wayne Friedman - Friday, June 28, 2019
Total viewers for the second night of the debate for all thr ...
- MRC Finds All But Two Digital Ad Measurers Now 'BTR' Compliant: Google, Nielsen Still Not Rendering
MediaDailyNews, Joe Mandese - Thursday, June 20, 2019
A year-and-a-half after the advertising and mobile media industry moved to ...
- Nielsen's Gracenote Launches Video Popularity Score To Promote Content
Television News Daily, Wayne Friedman - Thursday, June 20, 2019
Gracenote claims the new data will go deeper, helping pay TV provider ...
- Why Audience Measurement Change Is So Difficult
MediaPost Live, Larissa Faw - Wednesday, June 19, 2019
CANNES, FRANCE--There is an uprising bubbling from the French Riviera as med ...
- Nielsen Projects Billions In Cannabis Sales: Cites 'Health,' Not Recreation, As Top Consumer Intent
Research Intelligencer, Joe Mandese - Thursday, June 6, 2019
Nielsen is projecting "billions of dollars in sales" for legal cannabis a ...
- Nielsen Integrates Scarborough Into Cross-Media Database
Digital News Daily, Joe Mandese - Wednesday, June 5, 2019
In the latest integration of disparate media planning and buying databases, Niels ...
- Nielsen Expands YouTube Digital Ad Ratings To 26 New Countries
Digital News Daily, Alex Weprin - Monday, June 3, 2019
Nielsen first began measuring YouTube via DAR in 2017, exclusively in t ...
- Nielsen Expands Local Media Cross-Platform Planning Tool To 19 Markets
Television News Daily, Wayne Friedman - Thursday, May 16, 2019
The platform allows cross-platform analyses for local TV and radio, both separate ...
- Licensed Shows Dominate Netflix Viewing
Digital News Daily, Alex Weprin - Wednesday, May 8, 2019
Nielsen's SVOD content ratings found that of the top 20 most-watched sho ...
- Addressable TV Breaking Through, Predicted To Hit $4.7 Billion In 2020
Digital News Daily, Alex Weprin - Tuesday, May 7, 2019
Kelly Abcarian, GM of advanced video advertising for Nielsen, called it "Nielsen ...
- Supreme Court Weighs Citizenship Question
Digital News Daily, Wendy Davis - Tuesday, April 23, 2019
The Supreme Court's conservative judges appear inclined to allow the Department ...
- Podcasts Move The Needle On Key Ad Metrics
Digital News Daily, Alex Weprin - Tuesday, April 16, 2019
Nielsen found that podcast ads have been successful in driving key busine ...
- Uber, Nielsen And Others Urge Supreme Court To Nix Citizenship Question
Digital News Daily, Wendy Davis - Monday, April 1, 2019
"All available evidence confirms that the citizenship question will impair the accura ...
- Forget Machine Learning, New Nielsen Institute Will Focus On People Learning
RTBlog, Joe Mandese - Monday, April 1, 2019
At a time when much of the industry is moving toward ...
- Recommendations, Algorithms Influence Consumer Streaming Viewership
Digital News Daily, Alex Weprin - Tuesday, March 19, 2019
Browsing menus and algorithms were more effective promotional tools than traditional ad ...
- Digital Video Ads Drive Incremental Reach
Digital News Daily, Alex Weprin - Monday, March 4, 2019
Digital video advertising is driving significant double-digit incremental reach, particularly when ...
- Nielsen Deduplicates Cross-Platform, Finds Digital Contributes 16% Incremental Reach
Research Intelligencer, Alex Weprin - Tuesday, March 5, 2019
When it comes to video advertising, TV is still king, but digit ...
- Nielsen Buys Sorenson, Accelerates Addressable Ad Business
Television News Daily, Wayne Friedman - Thursday, February 21, 2019
Nielsen has acquired addressable advertising company Sorenson Media, and will launch Niels ...
- Amobee, Nielsen Sign Data Deal, Enhances Efficient Ad Targeting
Digital News Daily, Alex Weprin - Wednesday, February 20, 2019
Nielsen's data, combined with first-party data and other sources, will allow f ...
- FreeWheel To Use Nielsen DMP For OTT, Digital Video Segments
Digital News Daily, Alex Weprin - Tuesday, February 12, 2019
The deal will allow marketers who use FreeWheel markets to access advanc ...
- January Prime Time, Total Day C3 Viewing Down 14% Among 18-49 Viewers
Television News Daily, Wayne Friedman - Tuesday, February 12, 2019
Steepening double-digit percentage declines for linear TV continued in January. ...
- Super Bowl Out-Of-Home Viewing Even With Last Year's Total
Television News Daily, Wayne Friedman - Friday, February 8, 2019
CBS posted lower traditional TV viewing for "Super Bowl Llll" versus 2018 ...
- Tuesday's State Of The Union Address Ranks As 7th Most-Watched
Marketing Politics Weekly, Joe Mandese - Wednesday, February 6, 2019
The combined live television network audience of the President's State of t ...