Tag results for "nielsen"
- Recommendations, Algorithms Influence Consumer Streaming ViewershipBrowsing menus and algorithms were more effective promotional tools than traditional ad ...
- Digital Video Ads Drive Incremental ReachDigital video advertising is driving significant double-digit incremental reach, particularly when ...
- Nielsen Deduplicates Cross-Platform, Finds Digital Contributes 16% Incremental ReachWhen it comes to video advertising, TV is still king, but digit ...
- Nielsen Buys Sorenson, Accelerates Addressable Ad BusinessNielsen has acquired addressable advertising company Sorenson Media, and will launch Niels ...
- Amobee, Nielsen Sign Data Deal, Enhances Efficient Ad TargetingNielsen's data, combined with first-party data and other sources, will allow f ...
- FreeWheel To Use Nielsen DMP For OTT, Digital Video SegmentsThe deal will allow marketers who use FreeWheel markets to access advanc ...
- January Prime Time, Total Day C3 Viewing Down 14% Among 18-49 ViewersSteepening double-digit percentage declines for linear TV continued in January. ...
- Super Bowl Out-Of-Home Viewing Even With Last Year's TotalCBS posted lower traditional TV viewing for "Super Bowl Llll" versus 2018 ...
- Tuesday's State Of The Union Address Ranks As 7th Most-WatchedThe combined live television network audience of the President's State of t ...
- Traditional TV Super Bowl Viewing Takes A HitNielsen says traditional TV viewing came in at 98.2 million viewers ...
- Nielsen May Go Private, Again: Equity Firms Eye BidNielsen, which started as a privately held company that went public, th ...
- Comscore Expands TV Deal With NBC/Telemundo Stations, Increases Data PointsComscore has renewed another major contract with 40 NBC and Telemundo ...
- CBS Strikes Deal With Nielsen, Ending 2-Week ImpasseAlmost two weeks after its Nielsen deal expired, CBS Corp. and t ...
- Comscore Posts Strong Stock Market Gains, Re-Signs NexstarRe-signing Nexstar includes digital media data and a new Comscore cross-platform servic ...
- 'Oval Office' Prime-Time Address Highest-Rated In A DecadeThe President's prime-time Oval Office address and a rebuttal by the Democrat ...
- Nielsen Ratings Lend Support To Netflix's 'Bird Box' Viewership ClaimNielsen says that over the first week of availability, Bird Box's unduplicat ...
- CBS, Nielsen Hit StalemateA world without Nielsen ratings? CBS, in theory, might be tempting th ...
- Nielsen Adds YouTube To Total Ad RatingsYouTube ads will now be measured comparably alongside TV inventory, with Niels ...
- New Attributes Needed In Search For TV ShowsGracenote's new video descriptors will label TV shows. Some of the ter ...
- CBS: Nielsen Using 'Market Power' To Raise PricesCBS says Nielsen is using its "market power" to bundle services a ...
- Clarification: Nielsen Doesn't Permit Data Sharing Between Agencies, NetworksNielsen doesn't allow data sharing between media agencies and TV networks/stations. ...
- Exclusive 'RI' Analysis Shows Daily Live TV Viewing Down Nearly An Hour Over Past Six YearsA "Research Intelligencer" analysis of two Nielsen reports -- its second-quarter 20 ...
- U.S. Pay TV Penetration Drops, Streaming Services Are UpTotal multichannel TV distribution services fell from 82.7% in June 2017 ...
- Nets Post Big Ratings Losses, NFL Continues To ScoreNovember lost a collective 12% for all TV broadcast and cable networ ...
- Nielsen Adds A+E Networks, MediaTek To Addressable Ad TestThe dynamic advertising replacement and delivery platform will account for audience gend ...
- Mediaocean's MBuy Expands Deal With NielsenMBuy, the media planning and buying technology service of major media softwa ...
- Nielsen Taps Madison Ave. Vet David Kenny As CEO, Continues Strategic ReviewNielsen has named former Madison Avenue digital agency exec David Kenny CE ...
- Nielsen Cross-Media Planning Tool Adds RadioThe tool allows users to follow cross-media reach, frequency and duplication usi ...
- Nielsen Unveils New Product To Measure Advanced Audience SegmentsNielsen Advanced Audience helps advertisers with their media buys -- providing mo ...
- Networks Sign Up For Comscore's Cross-Platform Metrics ProductMajor TV networks and OTT players will test Comscore's new cross-platform vid ...
