- Target, Kohl's Upping Their Digital Game
Marketing Daily, Sarah Mahoney - Thursday, October 1, 2015
Target has updated its Price Match Policy with a digital expansion ...
- Debunking The Great Omni-Channel Myth
Real-Time Daily, Mark Smith - Thursday, October 1, 2015
There is a challenge for brand marketers and their agency partners ...
- 51% of Marketers See Internet of Things as Biggest Impact Trend
Connected Thinking, Chuck Martin - Tuesday, August 25, 2015
As far as trends marketers see as having the biggest impact ...
- Yet Another Agency Gets Into Omni-Channel Marketing
Mediapsssst, Richard Whitman - Monday, July 13, 2015
Omni-Channel marketing, or the practice of insuring the customer brand experience ...
- The Two Overlooked Musts Of Omni-Channel
Marketing Insider: Cross-Channel, Jason Goldberg - Monday, July 6, 2015
Moving from omni-channel talking points to a way of life requires t ...
- The Role Of Mobile In The Omnichannel Purchase Journey
Marketing Insider: Cross-Channel, Naghi Prasad - Tuesday, May 26, 2015
Vast amounts of data can quickly and cost-effectively be processed opens t ...
- The Role Of Mobile In The Omnichannel Purchase Journey
Mobile Insider, Naghi Prasad - Thursday, April 30, 2015
Smartphone, tablet, connected TV, wearable device, desktop and laptop: what do the ...
- How And Where Affluents Are Shopping In Today's Omni-Channel Marketplace
Engage:Affluent, Bob Shullman - Wednesday, April 1, 2015
Finally, winter has departed and spring has officially arrived, so it's n ...
- ZenithOptimedia Aligns With NinthDecimal For Omni-Channel Measurement
MAD, Larissa Faw - Tuesday, March 31, 2015
ZO will pair NinthDecimal's LCI measurement platform and proprietary insights with ZO ...
- Publicis Buys OMS Specialist Expicient
MAD, Larissa Faw - Thursday, March 12, 2015
Publicis.Sapient, the new digital services management arm formed by Publicis Groupe aft ...
- Publicis Gets Into The Omni-Channel Marketing Game With Expicient Acquisition
Mediapsssst, Richard Whitman - Thursday, March 12, 2015
Perhaps you've heard of the omnichannel approach to consumer marketing? Basically, it ...
- Mobile Is Not A Singular Strategy
Online Spin, Cory Treffiletti - Tuesday, January 13, 2015
As 2014 saw the maturation of mobile as a marketer's medium, o ...
- Target Puts Mobile At Center Of Online Sales and Cross-Channel Success
Marketing Insider: Cross-Channel, Steve Smith - Sunday, January 11, 2015
Target's selective release of traffic and sales metrics from the holiday sugges ...
- Geary LSF Highlights Omni-Channel Approach to Marketing With New Web site
Mediapsssst, Richard Whitman - Thursday, December 25, 2014
Well, it's almost the New Year and so that means it's ti ...
- Google Releases Tool Predicting Path To Purchase
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 18, 2014
Customer journeys from search to purchase are all over the map. So ...
- Omnichannel And Integrated Planning: The Spirit (At Least) Is Willing
Marketing Insider: Cross-Channel, Steve Smith - Friday, December 5, 2014
Nothing speaks to the nascence of integrated systems among brands than t ...
- Omni-Channel Paradigms: Why Some Retail Brands Aren't Getting it Right
Marketing Daily, Paul Elliott - Monday, November 17, 2014
While reducing in-store options can streamline operations and reduce costs, without ...
- With Sales Off, Macy's Looks To New Marketing Efforts For Holiday
Marketing Daily, Sarah Mahoney - Wednesday, November 12, 2014
"Women's Wear Daily" reports that Macy's' new app helps users find t ...
- "Hi, [Insert Name Here]! Thanks For Buying Me": When Data-Driven Creative Wants A Relationship
Marketing Insider: Cross-Channel, Steve Smith - Friday, November 14, 2014
Cross-channel communication with customers has to be personal or it somehow defea ...
- Google, AOL's Convertro, Visual IQ Named 'Leaders' In Cross-Channel Attribution
Real-Time Daily, Tyler Loechner - Friday, November 7, 2014
This year, a number of media measurement companies were scooped up ...
- Cross-Platform Tango: Following The Consumers' Lead
Marketing Insider: Cross-Channel, Steve Smith - Thursday, October 30, 2014
A new study suggests that retailers need to battle showrooming with mo ...
- Omni-Channel Behaviors May Ebb And Flow
Marketing Insider: Cross-Channel, Steve Smith - Friday, October 24, 2014
As consumers consult multiple channels along their paths to purchase, their behavio ...
- John Lewis Up Digital Innovation Spend To Simplify View Of Customers
Around the Net In MAD London, Sean Hargrave - Friday, October 17, 2014
John Lewis is to up its digital innovation spend by 25% ne ...
- How About My Cross-Platform Experience?
Marketing Insider: Cross-Channel, Steve Smith - Thursday, October 16, 2014
Why haven't digital ad formats themselves changed in ways that let t ...
- What Drives Consumers: Pricing, Product Availability, User Reviews
MobileShopTalk, Chuck Martin - Thursday, October 16, 2014
Companies faced with implementing any form of mobile commerce already have ...
- Despite Gen Y Efforts, Macy's Loses Steam
Marketing Daily, Sarah Mahoney - Wednesday, August 13, 2014
Disappointing second-quarter sales results -- combined with the news that all reta ...
- MediaCom Testing Celtra's Mobile Ad Viewability Measurement Tech
Real-Time Daily, Tyler Loechner - Thursday, June 26, 2014
Mobile ad tech firm Celtra on Thursday announced an upgrade to AdCreato ...
- Mobile at Retail Seen As Critical; Investment, Not So Much
MobileShopTalk, Chuck Martin - Wednesday, April 30, 2014
While most retailers see mobile as critical to the growth of the ...
- Consumers Fall Into Gap's Digital Initiatives
Marketing Daily, Sarah Mahoney - Thursday, April 17, 2014
Gap, which owns Old Navy, Banana Republic, Piper Lime and Athleta ...
- Retailers Struggling To Close Digital Divide
Marketing Daily, Sarah Mahoney - Thursday, March 20, 2014
A key problem is that 71% of consumers expect to be ab ...