- Rise of the Micro-Influencers
Show Daily: Videos, Ross Fadner - Monday, November 28, 2016
In a short time, influencer marketing has evolved to the point whe ...
- The Commoditization of Influencer Tools
Show Daily: Videos, Ross Fadner - Monday, November 28, 2016
There's a tremendous amount of commoditization in influencer marketing tools, Scott Linze ...
- Brands Cannot Recognize Their Omnichannel Customers, DMA Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 16, 2016
Just 9% of marketers participating in a white paper scheduled for relea ...
- SeatGeek Overcomes Search Targeting Challenges With Yahoo
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 9, 2016
Omnichannel campaigns remain one of the biggest challenges that marketers face toda ...
- Emarsys Recruits $22.3M Investment From TSLE
Email Marketing Daily, Jess Nelson - Monday, October 31, 2016
Emarsys has reeled in a $22.3 million investment from TPG Specialty Lendi ...
- Omni Channel Resolution Roadblock To People Based Marketing
Research Brief, Jack Loechner - Friday, October 21, 2016
According to a commissioned industry study of marketers at large brands acro ...
- Oracle Orchestrates, Revamps Cross-Channel Solution
Email Marketing Daily, Jess Nelson - Tuesday, September 27, 2016
Oracle unveiled a new cross-channel orchestration feature to the Oracle Marketing Clo ...
- Is Cross-Device a Strategy or a Tactic?
Show Daily: Videos, Ross Fadner - Wednesday, August 24, 2016
Programmatic advertising strategy should be about addressing the customer journey and creati ...
- EA's Data Will Make You "Salivate"
Show Daily: Videos, Ross Fadner - Wednesday, August 24, 2016
"The data we have will make you salivate," Stephanie Sczech, Director, Glob ...
- Weaving Channel-Specific Content For An Expanding Brand
Marketing Insider: Cross-Channel, Laurie Petersen - Tuesday, July 5, 2016
InstaNatural CMO Ethelbert Williams discusses the brand's content strategy as it expan ...
- Experian, Neustar Partner On Data Onboarding Cross-Platform
Real-Time Daily, Tobi Elkin - Thursday, June 30, 2016
Experian Marketing Services, a provider of data-driven marketing services, and Neustar, ...
- Instagram Snags 500M Users, Pairs Well With Email
Email Marketing Daily, Jess Nelson - Wednesday, June 22, 2016
Email marketers should take note of Instagram's rapid success, because email newslette ...
- Clinton Leads In Ad Reach Cross-Platform, But Trump Is Catching Up
Red, White & Blog, Philip Rosenstein - Thursday, June 9, 2016
Some 73% of Democratic respondents say that they have seen an ...
- Blueshift Launches Personalization Studio
Email Marketing Daily, Jess Nelson - Wednesday, June 8, 2016
Marketing automation company Blueshift announced the launch of a technology platform Tuesd ...
- Walmart Re-Embraces The Complexity Of The Smiley Face
Marketing Daily, Sarah Mahoney - Thursday, June 2, 2016
The world's largest retailer says it hopes the icon will add spa ...
- Big British Retailers Lag Behind In Omnichannel Experience
Around the Net In MAD London, Sean Hargrave - Wednesday, May 18, 2016
The collapse last month of retailers BHS and Austin Reed has rais ...
- iCrossing Tries A New Omnichannel Approach To Media
Around the Net in Real-Time, Tobi Elkin - Thursday, May 12, 2016
Clients want their agencies to operate in fluid, multidisciplinary teams. That’s ha ...
- ThinkVine Teams Up With LiveRamp On Online-To-Offline Measurement
Real-Time Daily, Tobi Elkin - Tuesday, May 3, 2016
Marketers are consistently challenged to directly connect how online ads facilitate offli ...
- Demandware Stock Jumps, Market Opportunity Arises, Thanks To Radial
Email Marketing Daily, Jess Nelson - Friday, April 29, 2016
Demandware stock jumped Thursday on the news that the enterprise cloud commer ...
- Data-Driven Oracle Updates Marketing Cloud
Email Marketing Daily, Jess Nelson - Thursday, April 28, 2016
Oracle has connected the dots between its data management platform and marketi ...
- The Rise Of The Balanced Marketer
Email Marketing Daily, Jess Nelson - Tuesday, April 19, 2016
Marketing automation company Act-On Software unveiled a new integrated suite of automati ...
- Adobe Unveils New Marketing Cloud Powered By Data Science
Email Marketing Daily, Jess Nelson - Tuesday, March 22, 2016
After a record-breaking quarter, Adobe announced an upgraded Marketing Cloud and ...
- Will Google 360 Help Brands Better Understand Omnichannel?
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 16, 2016
Marketers have many definitions of "omnichannel" advertising, but vendors hope the relea ...
- Steps On The Path To Omni-Channel Attribution
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, March 7, 2016
We caught up with Tom Desaulniers, president and co-founder of Go2mobi, ...
- Ground Signal's Tony Longo On Location As Key To New Attribution Models
RTBlog, Tobi Elkin - Tuesday, December 29, 2015
Ground Signal Co-founder and CEO Tony Longo sees location playing a k ...
- Looking for the Profitability in Out-of-Store Sales
MobileShopTalk, Chuck Martin - Wednesday, December 2, 2015
With study after study showing mobile having a blowout impact on holid ...
- Mintigo Unveils Predictive Campaigns For Data-Driven Email Marketing
Email Marketing Daily, Jess Nelson - Monday, November 9, 2015
The new feature, Predictive Campaigns, adds to the company's platform of Enterpri ...
- Vibes, IBM Partner For Omnichannel Marketing
Email Marketing Daily, Jess Nelson - Friday, October 23, 2015
Vibes, a mobile technology company, on Friday announced the integration of i ...
- The Internet of Connected Lights
Connected Thinking, Chuck Martin - Thursday, October 22, 2015
Because the Internet of Things is so massive, with many billions ...
- Mobile Spend By Local Advertisers Forecast To Hit $6.5B By 2019
Mobile Marketing Daily, Ben Frederick - Friday, October 9, 2015
Advertisers need to leverage local digital into an omnichannel model in ord ...