- Marketers May Look To Telecoms For Omnichannel Help
Marketing Daily, Aaron Baar - Thursday, August 31, 2017
New research from the Chief Marketing Officer Council finds that many bran ...
- Home Depot: Single Point of Truth = Crowd Of Stakeholders
Show Daily: Videos, Staff Writers - Tuesday, August 29, 2017
Building a so-called "single point of truth" is something marketers are tryi ...
- Narrative Taps Adbrain To Power Cross-Device Data On Its New Platform
Digital News Daily, Philip Rosenstein - Tuesday, August 15, 2017
Narrative has chosen Adbrain to be the cross-device data source for i ...
- Plista, Jivox Partner On Programmatic Native Ad Solution
Digital News Daily, Tobi Elkin - Tuesday, August 15, 2017
Xaxis' plista native advertising unit announced a partnership with Jivox to enab ...
- Kohl's Hard Look At Online Pays Off In Higher Quarterly Profits
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 15, 2017
During Kohl's Q2 2017 earnings call last week, CEO Kevin Mansell sa ...
- Zeta Global, AppNexus Partner For Personalized Omnichannel Marketing
Email Marketing Daily, Jess Nelson - Monday, July 31, 2017
Zeta announced on Monday a strategic partnership with AppNexus to merge t ...
- Study: Email Marketing Up 83% Since 2015, With Growth In B2B, B2C Markets
Email Marketing Daily, Jess Nelson - Monday, June 19, 2017
Email use has grown in both B2B and B2C markets over t ...
- The Affluent Mobile Story Is Told Across Multiple Devices
Engage:Affluent, Lena Bourgeois - Tuesday, June 6, 2017
When pursuing an omnichannel approach, it's important to not only understand whi ...
- How Should Ad Tech Confront Authenticated Customer Data Challenge?
RTBlog, Tobi Elkin - Friday, June 2, 2017
Authenticated customer data in omnichannel marketing is a challenging issue. How do ...
- What Kimberly-Clark Has Learned From Taking Programmatic In-House
RTBlog, Tobi Elkin - Monday, May 22, 2017
While many marketers are now involved in automated media buying, i.e., programmati ...
- Jittery Media Investors See Soft Ad Market, Pay TV Declines
Around the Net in Video, P.J. Bednarski - Friday, May 5, 2017
The Wall Street Journal senses a skittish media investor environment. In par ...
- 7 Things Omni-Channel Marketers Need To Get Right
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, April 10, 2017
What separates the cross-channel marketers from the omni-channel is the degree ...
- Acxiom, Viant Extend Partnership To Improve Audience And Measurement
Real-Time Daily, Tobi Elkin - Tuesday, March 28, 2017
As more marketers look to tap into precise data to target consume ...
- Creating The Omnicom Omni-Channel Agency For McDonald's
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, March 27, 2017
Wendy Clark, CEO of DDB North America, outlined how the agency turn ...
- Commerce Signals, Live Ramp Connect In-Store Attribution With Digital Ads
Real-Time Daily, Philip Rosenstein - Tuesday, March 14, 2017
Commerce Signals, a platform that aggregates transaction data, has partnered with LiveRa ...
- How The Home Depot Optimizes Omni-Channel
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, February 27, 2017
Erin Everhart, senior manager of media strategy for The Home Depot, ga ...
- Price Trumps Brand Loyalty
Research Brief, Jack Loechner - Wednesday, February 15, 2017
Retailers and manufacturers know having an omnichannel strategy is table stakes f ...
- LiveRamp Launches IdentityLink, Omnichannel Audience Solution
Real-Time Daily, Philip Rosenstein - Thursday, February 2, 2017
LiveRamp, a provider of omnichannel audience solutions, on Thursday announced it w ...
- LiveIntent, LiveRamp Offer 'People-Based' Marketing For Brands, Publishers
Real-Time Daily, Tobi Elkin - Monday, January 30, 2017
LiveIntent and LiveRamp formed a partnership to offer "people-based" inventory to med ...
- Adobe Expands Retail Capabilities, Partnerships
Email Marketing Daily, Jess Nelson - Wednesday, January 18, 2017
Adobe announced a host of expanded retail capabilities at the National Reta ...
- Omnichannel Retailers Won This Christmas
Around the Net In MAD London, Sean Hargrave - Monday, January 16, 2017
The numbers are telling. Over the six-week period to 31 December, onli ...
- Madtech To Rule In 2017, When Multitouch Attribution Will Finally Take Hold
RTBlog, Tobi Elkin - Tuesday, January 3, 2017
Madtech, a mashup of marketing, advertising, and technology, will have the advanta ...
- Report: Agencies Are Struggling To Deliver Omni-Channel Experiences
MAD, Larissa Faw - Wednesday, December 14, 2016
The Kitewheel survey of 134 marketing professionals who work for agencies ...
- Thunder's Victor Wong Projects Increased Use Of CRM Data Onboarding, Death Of Expandable Ads
RTBlog, Tobi Elkin - Tuesday, December 13, 2016
Victor Wong, CEO of creative management platform Thunder, projects the increase ...
- Coordinated Cross Channel Messaging Enhances Engagement
Show Daily: Videos, Ross Fadner - Tuesday, December 13, 2016
During his Email Insider Summit keynote, Marc Sheinkin, Director, Member Marketing, Marrio ...
- When Synchronized Messaging Doesn't Matter
Show Daily: Videos, Ross Fadner - Tuesday, December 13, 2016
Is there too much emphasis placed on synchronizing marketing messages across channel ...
- Omnichannel, Multichannel or Cross-Channel?
Show Daily: Videos, Ross Fadner - Tuesday, December 13, 2016
Omnichannel, multichannel and cross-channel are terms that get used interchangeably, but th ...
- Delta Air Lines To Build Major Data Project In 2018
Data & Programmatic Insider, Laurie Sullivan - Sunday, December 11, 2016
Delta Air Lines is preparing to implement an omnichannel marketing and advertisi ...
- Location-Based Targeting, Demographics Anchor Searches, Drive Omnichannel Marketing
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 5, 2016
Location-based advertising and marketing will increase mobile investments in 2017 by ...
- The Next Billion-Dollar Opportunity? Consumer Data Onboarding
Real-Time Daily, Tobi Elkin - Wednesday, November 30, 2016
Advertiser spend on consumer data onboarding is expected to grow in t ...