- MessageBird Adds Email Through Partnership With SparkPost
Email Marketing Daily, Ray Schultz - Tuesday, February 12, 2019
Clients will have access to both firms' services, enabling them to condu ...
- AT&T Improves Post-Hurricane Sentiment On Puerto Rico
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The communication strategy included TV spots, live integrations, print, digital advertising, soci ...
- Global Shopping Behaviors
Research Brief, Jack Loechner - Wednesday, January 2, 2019
As the traditional consumer purchase journey continues to evolve, so too shou ...
- Study: Mobile Transactions Rise For Brands Promoting Apps
Digital News Daily, Laurie Sullivan - Monday, December 24, 2018
Mobile transactions comprised 40% in North America and 52% in Asia-Pacific ...
- B2B Future Is In Automated Omnichannel Marketing
Around the Net in Email, Ray Schultz - Wednesday, December 5, 2018
B2B marketers should move from an email marketing strategy to an omnichann ...
- Martech Revolves Around ROI
Research Brief, Jack Loechner - Monday, December 3, 2018
Problems integrating platforms can present a serious barrier to omnichannel marketing activit ...
- Walgreens Harnesses Local Touch To Raise Community Awareness
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Users could learn about a variety of Walgreens "Find Care Now" service ...
- Poor Retail Processes Get In The Way Of Good Customer Service: Study
Email Marketing Daily, Ray Schultz - Thursday, October 25, 2018
Only 14% of the chains studied are using predictive analytics, HRC Reta ...
- End-to-End Is The Real Holy Grail: A Dell Use Study
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The team created end-to-end automation in paid media by building an ...
- Punching Above Your Weight: Popchips' Contender Story
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Banking on emotion, the brand launched a new product, Nutters, a pean ...
- Innovid, Jivox Partner On Omni-Channel Creative Optimization
Digital News Daily, Alex Weprin - Tuesday, October 16, 2018
The solution will include independent ad serving, integrated measurement and dynamic creati ...
- Semcasting Offers Self-Service Attribution Tool
Email Marketing Daily, Ray Schultz - Monday, October 15, 2018
The new platform is designed to measure attribution across email, direct mai ...
- Acxiom Launches Tool For Linking Martech And Ad Tech
Email Marketing Daily, Ray Schultz - Wednesday, September 12, 2018
Acxiom's Unified Data Layer helps brands get a cross-channel view of t ...
- Email Leads In B2B, But Search Is Coming Up On The Inside: Study
Email Insider, Ray Schultz - Wednesday, June 20, 2018
Email remains the "go-to channel" in B2B. Of 160 executives, 81% s ...
- Make It Easy For Shoppers
Research Brief, Jack Loechner - Wednesday, June 13, 2018
"these days shoppers want their e-commerce activities to be easy, seamless a ...
- Yes Lifecycle Marketing Branches Out: New CEO Explains Why
Email Marketing Daily, Ray Schultz - Wednesday, June 6, 2018
YLM CEO Jim Sturm lays out the new omnichannel vision for t ...
- Data Shows Personalized Omnichannel Strategies No Longer An Option
Digital News Daily, Laurie Sullivan - Tuesday, April 24, 2018
The Jivox benchmark report shows the importance of following through to integra ...
- eRelevance Posts $7.5 Million, Considers Other Verticals
Email Marketing Daily, Ray Schultz - Friday, February 16, 2018
eRelevance is on a growth curve, reaching $7.5 million in annual recurri ...
- Email Goes The Distance: A Q&A With Fluent's Matt Conlin
Email Insider, Ray Schultz - Tuesday, January 30, 2018
Americans prefer email as the way to receive marketing messages. Matt Conli ...
- MPP Global And Dynamic Yield Team Up On Cross-Channel Service
Email Marketing Daily, Ray Schultz - Monday, January 22, 2018
MPP Global's subscription platform has been combined with Dynamic Yield's personalization sta ...
- The Novelty Of Print: Is Email Being Replaced By Catalogs?
Email Insider, Ray Schultz - Friday, December 29, 2017
What are millennials reading? Some experts say they cherish paper catalogs. 'Th ...
- Marketers May Look To Telecoms For Omnichannel Help
Marketing Daily, Aaron Baar - Thursday, August 31, 2017
New research from the Chief Marketing Officer Council finds that many bran ...
- Home Depot: Single Point of Truth = Crowd Of Stakeholders
Show Daily: Videos, Staff Writers - Tuesday, August 29, 2017
Building a so-called "single point of truth" is something marketers are tryi ...
- Narrative Taps Adbrain To Power Cross-Device Data On Its New Platform
Digital News Daily, Philip Rosenstein - Tuesday, August 15, 2017
Narrative has chosen Adbrain to be the cross-device data source for i ...
- Plista, Jivox Partner On Programmatic Native Ad Solution
Digital News Daily, Tobi Elkin - Tuesday, August 15, 2017
Xaxis' plista native advertising unit announced a partnership with Jivox to enab ...
- Kohl's Hard Look At Online Pays Off In Higher Quarterly Profits
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 15, 2017
During Kohl's Q2 2017 earnings call last week, CEO Kevin Mansell sa ...
- Zeta Global, AppNexus Partner For Personalized Omnichannel Marketing
Email Marketing Daily, Jess Nelson - Monday, July 31, 2017
Zeta announced on Monday a strategic partnership with AppNexus to merge t ...
- Study: Email Marketing Up 83% Since 2015, With Growth In B2B, B2C Markets
Email Marketing Daily, Jess Nelson - Monday, June 19, 2017
Email use has grown in both B2B and B2C markets over t ...
- The Affluent Mobile Story Is Told Across Multiple Devices
Engage:Affluent, Lena Bourgeois - Tuesday, June 6, 2017
When pursuing an omnichannel approach, it's important to not only understand whi ...
- How Should Ad Tech Confront Authenticated Customer Data Challenge?
RTBlog, Tobi Elkin - Friday, June 2, 2017
Authenticated customer data in omnichannel marketing is a challenging issue. How do ...