- Kustomer To Acquire Reply, Spain-Based Machine-Learning Firm
Email Marketing Daily, Ray Schultz - Friday, May 15, 2020
Reply offers deflection widgets that can be embedded in email. The te ...
- Shopify Q1 Revenue Leaps 47%, Shows Linking Online, Offline Data Will Change Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 6, 2020
Shopify highlighted a significant boost due to the COVID-19 pandemic. Subscription Solutio ...
- AMC Networks Offers Upfront Platform For Agencies, Marketers
Television News Daily, Wayne Friedman - Thursday, April 16, 2020
The "Upfront Connect" site is a client-exclusive platform, which includes "The Screeni ...
- Survey Finds Marketers Planned Lower TV Ad $ Pre-Pandemic, Considered TV Relatively Less Effective
MediaDailyNews, Joe Mandese - Tuesday, April 14, 2020
In the period prior to the impact of the pandemic on t ...
- McDonald's-Owned Dynamic Yield Bridges Online And Offline Purchase Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 4, 2020
A new feature allows brands to run personalized campaigns based on offli ...
- Brands Seeking Omni-Channel Strategies Still Find Answers In Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 18, 2020
Some 88% of marketers are moving to omni-channel campaign strategies. What th ...
- 180byTwo Debuts B2B Customer Data Platform
Email Marketing Daily, Ray Schultz - Wednesday, February 12, 2020
Unifi is an AI-powered tool designed to drive omnichannel programs, the compa ...
- ZINFI Adds Through-Channel Campaign Features To Its Platform
Email Marketing Daily, Ray Schultz - Friday, January 17, 2020
The tool will help brands deploy through-channel automation. The channels include em ...
- Omnisend Expands In North America, Former Shopify Exec To Head Team
Email Marketing Daily, Ray Schultz - Wednesday, January 15, 2020
UK-based Omnisend will open offices in Austin and on the East a ...
- CoreMedia Releases B2B App For Cross-Channel Content Management
Digital News Daily, Ray Schultz - Monday, January 13, 2020
The new product allows brands to maintain consistent experiences in email newslette ...
- Mothercare Is A Warning To Retailers That Fail To Act On Data
London Blog, Sean Hargrave - Wednesday, November 6, 2019
Mothercare could have done more with its data -- and should ha ...
- Personalization A Key Factor In Engagement, Conversions For Travel, Hospitality Campaigns
Digital News Daily, Laurie Sullivan - Thursday, September 5, 2019
Personalized dynamic creative ads are especially effective in the travel and hospitali ...
- DEFINITION 6 Joins Dawn Group Of Agencies
Email Marketing Daily, Ray Schultz - Friday, September 6, 2019
The omnichannel shop, which helps brands with email marketing and other task ...
- How To Decide Which Marketing Channels To Use
Around the Net in Email, Ray Schultz - Wednesday, August 21, 2019
It’s not easy to devise a strategy in this age of proliferati ...
- Kakapo Adds Email To Contact Suite For SMBs
Email Marketing Daily, Ray Schultz - Friday, August 9, 2019
Kakapo Systems already provides queues for Web chat, Twitter and callbacks. ...
- Twilio Debuts Tool Designed To Blend Ads And Email
Email Marketing Daily, Ray Schultz - Tuesday, August 6, 2019
Twilio SendGrid Ads allows brands to extend their email marketing to Faceboo ...
- We Want It All: Consumers Demand Omnichannel Experience
Email Insider, Ray Schultz - Thursday, July 25, 2019
Most consumers put email first for two-way communications, followed by phone a ...
- The Omnichannel Halo: How Stores Drive Ecommerce -- And Vice Versa
Marketing Daily, Sarah Mahoney - Tuesday, July 23, 2019
"No matter what you sell, you need to invest in stores," sa ...
- Think Small: Every Interaction Should Unlock Value for People
MAD, Kathy Kline - Tuesday, June 25, 2019
In this new world order, there are no more captive audiences. Today ...
- It Takes Several Villages: DraftKings' Multichannel, Multi-Team Success
Show Daily, Nina Lentini - Monday, June 10, 2019
DraftKings tested to see which channel is best -- email or pus ...
- Personalization Is Easier In Email Than Other Channels, Study Finds
Email Marketing Daily, Ray Schultz - Friday, May 31, 2019
Email is the top medium for sending emails, followed by social a ...
- The Role Of Email In A Multi-Channel Strategy
Around the Net in Email, Ray Schultz - Thursday, May 30, 2019
Brands now have to offer seamless transitions between devices while engaging custome ...
- Verizon Media Expands DSP Audio Inventory, Video Programming
Digital News Daily, Alex Weprin - Tuesday, April 30, 2019
Podcast, music, talk and radio inventory from Pandora and iHeartRadio will n ...
- Martin Agency Wins CarMax Review
MAD, Steve McClellan - Wednesday, April 24, 2019
One of the key initiatives Martin will support is the nationwide rollo ...
- Don't Leave Email Out Of Your Omnichannel Strategy
Around the Net in Email, Ray Schultz - Wednesday, April 3, 2019
At its best, omnichannel marketing provides seamless experiences for customers across a ...
- Mailchimp Cuts Shopify Integration Over Data Security Issues
Email Marketing Daily, Ray Schultz - Friday, March 22, 2019
Mailchimp says it objects to Shopify's updated terms, which Mailchimp says wou ...
- Data Insecurity: U.S. Consumers Fear Giving Up Their Email Addresses
Email Insider, Ray Schultz - Wednesday, March 20, 2019
Despite privacy concerns, most retail shoppers worldwide embrace both online and offlin ...
- Quip's Next Act
Show Daily, Nina Lentini - Wednesday, March 6, 2019
Quip just launched a toothbrush for kids. The company learned through resear ...
- Agile Methodologies Helps Small Companies With Teamwork
Show Daily, Nina Lentini - Thursday, February 21, 2019
Arno Selvini, head of CRM for Star Stable, a video game produ ...
- MessageBird Adds Email Through Partnership With SparkPost
Email Marketing Daily, Ray Schultz - Tuesday, February 12, 2019
Clients will have access to both firms' services, enabling them to condu ...