- Honda Launches Humorous Year-End Campaign
Marketing Daily, Karl Greenberg - Tuesday, November 20, 2012
Honda is joining the year-end sales mix with "Happy Honda Days." T ...
- Marketers: Give Us More Digital For Ads
Marketing Daily, Karl Greenberg - Tuesday, November 20, 2012
Digital marketing shop Adform says research done during ad:tech New York, sugges ...
- Study: Readers Like Links To Related Articles
Around the Net In OMD Europe, Nina Lentini - Monday, November 19, 2012
Links to related articles are key to keeping readers engaged online, ...
- Ofcom Blasts Channel 5's Facebook Voting Move
Around the Net In OMD Europe, Nina Lentini - Monday, November 19, 2012
Channel 5 has been criticised by broadcast watchdog Ofcom over incidents fr ...
- More Britons Leaving Digital Wills
Around the Net In OMD Europe, Nina Lentini - Monday, November 19, 2012
Increasing number of Britons are leaving their passwords, login details, passwords a ...
- Ex-Broadcast Editor Takes On Emap Titles
Around the Net In OMD Europe, Nina Lentini - Monday, November 19, 2012
Emap has spun-off its media titles into a new business led ...
- Campbell Fans Build Giant Pinterest Casserole Board
Marketing Daily, Karlene Lukovitz - Monday, November 19, 2012
Campbell will donate $1 to Feeding America for each image of t ...
- This Weekend, Online Deals Practically Inevitable
Marketing Daily, Sarah Mahoney - Monday, November 19, 2012
The survey, conducted for the NRF's Shop.org arm by BIGInsight, also repor ...
- Shop On Thanksgiving? Hell Yeah, Say Consumers
Marketing Daily, Sarah Mahoney - Monday, November 19, 2012
Maybe we don't like our families as much as we think ...
- BBC Launches Earth Unplugged On YouTube
Around the Net In OMD Europe, Nina Lentini - Sunday, November 18, 2012
Earth Unplugged, created by the global natural history unit BBC Earth, ...
- Magazines Have Better ROI Than Web, TV
Around the Net In OMD Europe, Nina Lentini - Sunday, November 18, 2012
Magazines show a higher average ROI than any other media channel involve ...
- 'Capacity Crunch' Coming; Do Adjust Your Set
Around the Net In OMD Europe, Nina Lentini - Sunday, November 18, 2012
Mobile networks want a larger chunk of airwaves to connect phones ...
- Facebook Bans Icelandic Woman For 30 Days
Around the Net In OMD Europe, Nina Lentini - Sunday, November 18, 2012
Hildur Lilliendahl Viggsdttir, a well-known Icelandic women's rights campaigner, took a scre ...
- TrueCar Campaign Drives Transparency Message
Marketing Daily, Karl Greenberg - Friday, November 16, 2012
The new "Let's Talk Truth" effort positions the company as a no-B. ...
- Online Marketing: What Auto Brands Can Teach
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 16, 2012
The automotive industry is a bellwether for online marketing trends and ...
- Smart TV Sales Hit Key Milestone
Around the Net In OMD Europe, Nina Lentini - Thursday, November 15, 2012
A key milestone in the evolution of the humble television set w ...
- Weekly Goes From Print To Online-only
Around the Net In OMD Europe, Nina Lentini - Thursday, November 15, 2012
The last edition of the Streatham Guardian appeared Thursday. The free weekl ...
- FX To Be Rebranded As Fox For 2013
Around the Net In OMD Europe, Nina Lentini - Thursday, November 15, 2012
UK entertainment channel FX, which hosts shows such as The Walking De ...
- Vevo To Invade Mainland Europe
Around the Net In OMD Europe, Nina Lentini - Thursday, November 15, 2012
The music video website founded by music majors Universal andSony, is ...
- Big Brands Pour Cash Into Spotify
Around the Net In OMD Europe, Nina Lentini - Thursday, November 15, 2012
The Swedish music streaming service, has attracted fresh investment from Coca-Cola, Goldm ...
- Ex-BBC COO Takes Role At Digital UK
Around the Net In OMD Europe, Nina Lentini - Thursday, November 15, 2012
Caroline Thomson, the former chief operating officer of the BBC, has rul ...
- Less Store Traffic As Black Friday Shifts To Cyberspace
Marketing Daily, Sarah Mahoney - Thursday, November 15, 2012
The NRF says it expects some 147 million people to brave t ...
- Online Content Discovery Heightens Traditional Shopping
Online Media Daily, Laurie Sullivan - Thursday, November 15, 2012
Online marketers may joke that Best Buy and other big-box retailers ha ...
- Ex-News Corp. COO Bets On Online Video
Around the Net In OMD Europe, Nina Lentini - Wednesday, November 14, 2012
Peter Chernin, who left News Corp in 2009, has invested $10 milli ...
- Metro Readies 'Mobile First' Strategy
Around the Net In OMD Europe, Nina Lentini - Wednesday, November 14, 2012
Regional freesheet Metro is to launch a new multi-platform website,Android app a ...
- Most Tablet Users Curious About Publications
Around the Net In OMD Europe, Nina Lentini - Wednesday, November 14, 2012
Two thirds (68%) of tablet owners have read newspapers or magazines ...
- Marketers, Get Content Out On Other Channels
Around the Net In OMD Europe, Nina Lentini - Wednesday, November 14, 2012
Patricio Robles, who is a tech reporter for eConsultancy, has claimed th ...
- John Lewis Morphs TV Ad Into Valuable Social
Around the Net In OMD Europe, Nina Lentini - Wednesday, November 14, 2012
The department store unleashed its much anticipated Christmas 2012 commercial on Novemb ...
- Blockbuster Out With Movie Mag On Tablet
Around the Net In OMD Europe, Nina Lentini - Wednesday, November 14, 2012
The digital magazine, Blockbuster's first foray into digital publishing, is available ...
- YouView Loses Appeal Over Its Brand Name
Around the Net In OMD Europe, Nina Lentini - Wednesday, November 14, 2012
The company's trademark was found to be "confusingly similar" to Gloucestershire-based telecommunicatio ...