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Most Tablet Users Curious About Publications

  • The Drum, Wednesday, November 14, 2012 3:06 PM

Two thirds (68%) of tablet owners have read newspapers or magazines on a tablet that they had not previously read in print, research by the PPA has found. The PPA TAP (Tablets and Publishing) Report finds a positive correlation between print and tablet readership, with 96% of tablet owners have read a printed magazine in the last year, compared to the 80% national average.

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