Around the Net

Marketers, Get Content Out On Other Channels

Patricio Robles, who is a tech reporter for eConsultancy, has claimed that brands of all sizes could boost their readership by getting their content published on channels other than their own. Writing for, he explained: “Great content doesn’t distribute itself and distribution is a crucial part of any successful content marketing strategy. Unfortunately, many companies make the mistake of focusing on owned media because, well, it’s easy.

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