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Metro Readies 'Mobile First' Strategy

Regional freesheet Metro is to launch a new multi-platform website,Android app and edition for Kindle Fire, as part of an aggressive "mobile first" strategy to move beyond its reliance on print distribution on the London Underground. Daily Mail & General Trust-owned Metro, which publishes different editions in cities across the UK, is set to launch an Android app in the next few days – an Apple app was launched last year – with a major overhaul of and a Kindle Fire edition due before Christmas.



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