- OTT/CTV Programmatic Advertising Fell 14% In March
Research Intelligencer, - Wednesday, April 22, 2020
Sports channels saw some of the biggest declines in ad spending ...
- Vizio's Smart TV Usage Rising, Ad-Supported Video-On-Demand Viewing Sharply Higher
Television News Daily, Wayne Friedman - Friday, April 17, 2020
Smart TV consumption continues to spike with more at-home viewing for bo ...
- Pre- And During Pandemic, CTV/Streaming Taking Bigger Role In 2020 Ad Plans
Advanced TV Insider, Karlene Lukovitz - Friday, April 17, 2020
Even before COVID-19 caused shelter at home, 13% to 14% of marketi ...
- Charter To Distribute WarnerMedia's HBO Max
Digital News Daily, Karlene Lukovitz - Wednesday, April 15, 2020
Charter's existing HBO subscribers will get the SVOD at no extra char ...
- Comcast's FreeWheel Rolling Out Unified Ad Decisioning Across Direct, Programmatic
Digital News Daily, Karlene Lukovitz - Thursday, April 16, 2020
The capability, which allows direct-sold and programmatic inventory to compete within t ...
- Report: Digital Subscription Services Hold Steady
Digital News Daily, Gavin O'Malley - Tuesday, April 14, 2020
Compared to the previous 12 months leading up to March, 53% ...
- What Media Are 'Benefiting' From New Or Reallocated Ad Budgets?
Research Intelligencer, Joe Mandese - Monday, April 13, 2020
While overall ad spending may be in flux for at least t ...
- NCS On OTT Metrics Misperceptions, Growing Opportunities
Advanced TV Insider, Karlene Lukovitz - Friday, April 10, 2020
OTT is far more measurable than many marketers think, says NCS TV/programmat ...
- Pandemic-Driven Sea Changes Make Advanced TV's Targeting Even More Valuable
Advanced TV Insider, Karlene Lukovitz - Friday, April 3, 2020
OTT/CTV and addressable strategies can help advertisers fill the short-term impressions shortfa ...
- Comcast's Xfinity X1 Adds Hulu App
Digital News Daily, Karlene Lukovitz - Friday, April 3, 2020
Comcast, which still owns a third of Hulu, had already added t ...
- Digital Rights Group Backs Locast In Battle With Broadcasters
Digital News Daily, Wendy Davis - Monday, March 30, 2020
The Electronic Frontier Foundation has previously sided with other online streaming compani ...
- Another Large-Scale Ad Scam Spotlights Vulnerability of OTT/CTV
Advanced TV Insider, Karlene Lukovitz - Friday, March 27, 2020
A new, and apparently still active, spoofing scam appears to have misdirect ...
- It's Not Just Streaming -- Viewing On Premium Cable Networks Rises
Television News Daily, Wayne Friedman - Wednesday, March 25, 2020
HBO, HBO2, Showtime, Showtime2, Starz and Starz Encore collectively have seen mo ...
- YouTube Expands Standard-Definition Streaming Default Worldwide
Digital News Daily, Karlene Lukovitz - Wednesday, March 25, 2020
YouTube, Netflix, Amazon, Disney and most recently Facebook and Instagram are alrea ...
- Stuck-At-Home = Over-The-Top
Research Intelligencer, Joe Mandese - Thursday, March 26, 2020
Sometimes a curve is worth a thousand words. No, not the COVID- ...
- Amid The Crisis, Video Ad Inventory Growing, Overall Digital Ad Spend Holding Its Own
Video Insider, Karlene Lukovitz - Tuesday, March 24, 2020
The expected surge in streaming consumption is materializing, and users who s ...
- FuboTV Agrees To Merge With FaceBank Group
Digital News Daily, Karlene Lukovitz - Monday, March 23, 2020
Fubo will become a wholly-owned subsidiary of FaceBank -- which creates "hyper-realist ...
- Vizio's Smart TV Homes: Higher Linear And Streaming Viewing Over The Recent Weekend
Television News Daily, Wayne Friedman - Friday, March 20, 2020
Vizio's Inscape, the smart TV data business, says linear TV and streami ...
- Bandwidth Hogging: The Ugly Reality That Could Limit Streaming's COVID-19 Bonanza
Advanced TV Insider, Karlene Lukovitz - Friday, March 20, 2020
Netflix and YouTube have agreed to reduce their huge data use ...
- Simpli.fi Launches Attribution For OTT/CTV Advertisers
Digital News Daily, Laurie Sullivan - Thursday, March 19, 2020
An OTT/CTV attribution feature released by Simpli.fi this week directly measures ...
- Sling TV Adds Free Offering During Virus Outbreak
Digital News Daily, Karlene Lukovitz - Wednesday, March 18, 2020
Dish's Sling TV, which saw its first quarter of declining subscriptions ...
- Local Advertisers Boost OTT Media Spending By 127%
Research Intelligencer, - Tuesday, March 17, 2020
Advertisers in the automotive, health and fitness, and home and garden categori ...
- How Much Will SVODs Benefit From Coronavirus' Stay-Home Dynamic?
Advanced TV Insider, Karlene Lukovitz - Friday, March 13, 2020
Sure, people are going to be watching more streaming content -- b ...
- More Virus Fallout: Netflix Closes L.A. Office; AppleTV+'s 'Morning Show' On Hiatus
Digital News Daily, Karlene Lukovitz - Friday, March 13, 2020
Netflix office is being cleaned, with staff working from home, due ...
- New OTT, CTV Optimization Platform Offers Near Real-Time Conversion Indicators
Digital News Daily, Karlene Lukovitz - Wednesday, March 11, 2020
A new platform from the Meredith Corp. division allows advertisers to identi ...
- Former NBCU Exec Wilson To Head Up All Of Cox Media Group's Ad Businesses
Television News Daily, Wayne Friedman - Tuesday, March 10, 2020
Ed Wilson, former Fox, Tribune, and NBCU senior exec, has been nam ...
- Quibi Intros 90-Day Free Trial; Debuts 50-Title Launch Menu
Digital News Daily, Karlene Lukovitz - Monday, March 9, 2020
The trial offer is good up till April 6 -- Quibi's laun ...
- Fubo TV Adds NHL, MLB Networks
Digital News Daily, Karlene Lukovitz - Monday, March 9, 2020
The additions mean that Fubo now offers access to every professional spor ...
- PGA Tour U.S. Rights Deal Adds Disney's ESPN+ For Digital
Digital News Daily, Karlene Lukovitz - Tuesday, March 10, 2020
Under the Tour's first digital component deal, its subscription service will li ...
- In Sinclair Deal, YouTube TV Drops Two Fox Sports RSNs, YES Network
Digital News Daily, Karlene Lukovitz - Monday, March 9, 2020
YouTube isn't carrying L.A-area Prime Ticket or Fox Sports West, and appea ...