Tag results for "out-of-home"
- Liquid I.V. Promotes Hydration Message In 360 RolloutZambezi handled the Times Square creative, which send robots into the Theat ...
- With Influencer Assets, Publicis Will Promote A Different 'Lion' At Next Week's Cannes FestivalIt's not mascot Leo - it's a real lion, George, who's ...
- Alt Currency Provider iSpot To Measure GSTV's Fueling Station NetworkThe move follows previous audience-measurement deals with Nielsen and Comscore, and GS ...
- SEO's New AI Models And MeasurementsMarketers must adapt to a new world where Google is less releva ...
- Talon Taps OOH Media Vet Male For U.S. ExpansionThe independent out-of-home media shop retained Male's strategic advisory, which he form ...
- Vistar Media, Spotzi Partner On Global Targeting PlatformVistar says it has seen a significant increase in cross-border campaign planni ...
- Oscar Mayer Ties Wienermobiles To Indy 500The Wienermobile race gives Oscar Mayer a way to "own" the kicko ...
- Pistachios Get Punchy: Wonderful's Big Bet On Snacking Without GuiltNew campaign plays up flavor, protein, and playful defiance. ...
- Giving New Meaning To Media FlightingAfter a six-month test of a new flight departure/arrival triggers on digit ...
- Temptations Calls On 'People' Magazine To Recognize Sexy Cat DadsA recent survey commissioned by Temptations found 67% of Gen Z adul ...
- Finch Uses Times Square Billboards To Encourage Mental HealthThe app's 1.8M users nurture a personalized digital "birb." ...
- OAAA Appoints Ald To New Revenue, Growth RoleAld, a 20-plus-year veteran of the industry, will report to COO Patri ...
- Linear TV Advertising Delivers Worst ROI, Streaming Audio BestLooking across 11 media channels, marketing analytics firm Big Chalk says t ...
- Ford, White Claw, Kroger Gear Up For DerbyThis year's partners and brand experiences reflect the Derby's evolution, blending lega ...
- Giant 3-D OOH Jellyfish Showcases Georgia AquariumGeorgia Aquarium and agency Doe-Anderson have unveiled some splashy out-of-home creati ...
- GSTV Sold By One Private Equity Firm To AnotherPrivate equity firm Rockbridge Growth Equity this morning announced the sale ...
- Mini Gets Cheeky For New York Auto ShowThe campaign marks the first effort from the brand's new head ...
- Cadillac Expands In-Vehicle Dining ExperienceMore consumers will have the chance to enjoy a fine dining experien ...
- Can Fortune Cookies Build A Pen Brand? Zebra Hopes SoWe know we're not a top-of-mind brand," says Zebra Pen VP. "S ...
- Bikini-Clad Kim Kardashian Sculpture Receives Mixed ReactionThe marketing campaign has divided fans who responded to photos of t ...
- OOH Ad Spend Hit Record $9.1B In 2024Total revenue was up 4.5% from 2023 while digital OOH was ...
- Retail Media And OOH Advertising - Performance Of A New IndustryConnecting retail with out-of-home could become one of the most ambitious projec ...
- Super Bowl LIX Reached Record 182.8M Viewing For At Least A MinuteNielsen previously announced the Super Bowl had a record 127.7 million viewe ...
- Womanizer Accuses NASCAR Of Sexual Double Standards, Drives OOH PushA mobile billboard will circle Daytona International Speedway on Feb. 12. Othe ...
- Former Agency Honcho Brien Named Interim CEO Of OutfrontA long-time Outfront board member, Brien also is a candidate to beco ...
- Just In Time For The Super Bowl, Nielsen Boosts OOH Coverage To 100%Out-of-home viewing is important for sports and live event programming - especial ...
- OOH Agency Talon Acquires Out of Home Masters, Strengthens European PositionOOH Masters, founded in 2015, has billings exceeding $27 million. ...
- Audible Gives London Subway Car Zen MakeoverThe creative, by Hyperactive, is part of the brand's overall wellness campa ...
- GM's CarBravo Offers Toy-Sized Detroit Auto Show Pop-UpsCarBravo is blanketing downtown Detroit outside of the Huntington Place Convention Cent ...
- Coors Light Blames Misspelling On MondayThe apology "has the traits of a viral marketing campaign," according ...
