- TikTok Expands Off-Platform Ad Program
MediaDailyNews, Colin Kirkland - Wednesday, July 30, 2025
Building on its "Out of Phone" ad program, TikTok is introducing n ...
- Two Tango Creates Speed Ladder To Graphically Illustrate Dangers
Out to Launch, Fern Siegel - Tuesday, July 29, 2025
A new brand activation by Virginia's DMV targets drivers with serious mess ...
- MRC Releases Second Phase Of OOH Standards, Includes 'Comparability' With Other Media
MediaDailyNews, Joe Mandese - Monday, July 28, 2025
The Media Rating Council has released a draft of "Phase 2" ...
- Starry Soda Leans Into Summer Heat With '100 Degrees, 100% Off'
Marketing Daily, Danielle Oster - Saturday, July 26, 2025
The digital campaign is supported by local activations and OOH advertising acro ...
- Nestle's Vital Pursuit Targets Detroit With Guerrilla Campaign
Marketing Daily, Tanya Gazdik - Sunday, July 20, 2025
Campaign for what the brand is calling the first and only GLP-1-friend ...
- Polaroid Shoots 'Analog' Life With New Flip Camera
MAD, Fern Siegel - Friday, July 11, 2025
The OOH campaign is placed near tech offices, creating a compare/contrast wi ...
- OAAA Launches First Agency Council
MAD, Fern Siegel - Wednesday, July 9, 2025
The 11-member council will provide industry guidance on emerging media trends. ...
- Performance CTV And Digital Ad Gaps Filled By Out-Of-Home: Kantar
MediaDailyNews, Laurie Sullivan - Monday, July 7, 2025
A five-year collaboration between Clear Channel Outdoor and Kantar shows how out-of-ho ...
- Absolut Embraces Artistic Heritage With Keith Haring
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, July 2, 2025
Haring became the second artist to work with Absolut in 1986 up ...
- The 'Leaf' Agenda: Canadians Buy Local In Response To U.S. Tariffs
MAD, Fern Siegel - Monday, June 30, 2025
Maple Leaf Foods puts premium on national pride with OOH campaign. ...
- Taskrabbit Uses Popular Songs To Promote OOH
Out to Launch, Fern Siegel - Monday, June 30, 2025
Creative focuses on moving, mounting and furniture assembly. ...
- Midtown Digital Network Blankets Midtown Manhattan With Single Ad Buy
Out to Launch, Fern Siegel - Tuesday, June 24, 2025
The key coverage area is W. 41 St. to 56 St., betwe ...
- Dutch Uses OOH To Publicize Vet Telehealth
Out to Launch, Fern Siegel - Monday, June 23, 2025
The creative initially launches in Tampa and San Diego. ...
- Liquid I.V. Promotes Hydration Message In 360 Rollout
MAD, Fern Siegel - Thursday, June 12, 2025
Zambezi handled the Times Square creative, which send robots into the Theat ...
- With Influencer Assets, Publicis Will Promote A Different 'Lion' At Next Week's Cannes Festival
MAD, Steve McClellan - Thursday, June 12, 2025
It's not mascot Leo - it's a real lion, George, who's ...
- Alt Currency Provider iSpot To Measure GSTV's Fueling Station Network
MediaDailyNews, Joe Mandese - Tuesday, June 10, 2025
The move follows previous audience-measurement deals with Nielsen and Comscore, and GS ...
- SEO's New AI Models And Measurements
Performance Marketing Insider, Laurie Sullivan - Thursday, June 5, 2025
Marketers must adapt to a new world where Google is less releva ...
- Talon Taps OOH Media Vet Male For U.S. Expansion
MediaDailyNews, Joe Mandese - Wednesday, June 4, 2025
The independent out-of-home media shop retained Male's strategic advisory, which he form ...
- Vistar Media, Spotzi Partner On Global Targeting Platform
MAD, Steve McClellan - Tuesday, May 27, 2025
Vistar says it has seen a significant increase in cross-border campaign planni ...
- Oscar Mayer Ties Wienermobiles To Indy 500
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, May 20, 2025
The Wienermobile race gives Oscar Mayer a way to "own" the kicko ...
- Pistachios Get Punchy: Wonderful's Big Bet On Snacking Without Guilt
Marketing Daily, Sarah Mahoney - Monday, May 19, 2025
New campaign plays up flavor, protein, and playful defiance. ...
- Giving New Meaning To Media Flighting
Planning & Buying Insider, Joe Mandese - Monday, May 19, 2025
After a six-month test of a new flight departure/arrival triggers on digit ...
- Temptations Calls On 'People' Magazine To Recognize Sexy Cat Dads
Marketing Daily, Tanya Gazdik - Wednesday, May 14, 2025
A recent survey commissioned by Temptations found 67% of Gen Z adul ...
- Finch Uses Times Square Billboards To Encourage Mental Health
Out to Launch, Fern Siegel - Monday, May 12, 2025
The app's 1.8M users nurture a personalized digital "birb." ...
- OAAA Appoints Ald To New Revenue, Growth Role
MAD, Steve McClellan - Thursday, May 1, 2025
Ald, a 20-plus-year veteran of the industry, will report to COO Patri ...
- Linear TV Advertising Delivers Worst ROI, Streaming Audio Best
Television News Daily, Wayne Friedman - Friday, May 2, 2025
Looking across 11 media channels, marketing analytics firm Big Chalk says t ...
- Ford, White Claw, Kroger Gear Up For Derby
Marketing Daily, Tanya Gazdik - Tuesday, April 29, 2025
This year's partners and brand experiences reflect the Derby's evolution, blending lega ...
- Giant 3-D OOH Jellyfish Showcases Georgia Aquarium
Out to Launch, Steve McClellan - Sunday, April 27, 2025
Georgia Aquarium and agency Doe-Anderson have unveiled some splashy out-of-home creati ...
- GSTV Sold By One Private Equity Firm To Another
MediaDailyNews, Joe Mandese - Monday, April 21, 2025
Private equity firm Rockbridge Growth Equity this morning announced the sale ...
- Mini Gets Cheeky For New York Auto Show
Marketing Daily, Tanya Gazdik - Wednesday, April 16, 2025
The campaign marks the first effort from the brand's new head ...