- Local U.S. Advertising To Grow 9% To $175.6B, Political Ads Sharply Higher
Television News Daily, Wayne Friedman - Monday, October 23, 2023
U.S. local advertising is projected to climb 8.6% to $175.6 billion ne ...
- Wearable Billboards? Adobe Debuts Interactive Material With Ad Potential
Marketing Daily, Laurie Sullivan - Wednesday, October 18, 2023
Adobe unveiled a material that can change color and patterns in re ...
- TikTok Targets All Screens With New Content Offering
MediaDailyNews, Colin Kirkland - Tuesday, October 17, 2023
"Out of Phone" is intended to bring TikTok videos to screens ...
- Billups Acquires OOH Labs, Becomes Largest OOH Specialist In North America
MAD, Fern Siegel - Friday, October 13, 2023
The alliance will secure customers of both companies' enhanced programmatic capabilities. ...
- Being There: A Conversation With DPAA's Barry Frey
MediaDailyNews, Joe Mandese - Tuesday, October 10, 2023
On the eve of this week's annual summit in New York Cit ...
- HubSpot Launches First National Ad Campaign On NFL Sunday Ticket
Marketing Daily, Laurie Sullivan - Monday, October 2, 2023
HubSpot launched its first NFL Sunday Ticket national ad campaign on YouTub ...
- Transunion, Crackle Connex Offer Custom CTV, Redbox Audiences
MediaDailyNews, Karlene Lukovitz - Friday, September 29, 2023
Partnership will enable scoring advertisers' first-party data, extending audience reach. ...
- Watchdog Ranks Adland's Work For Fossil-Fuel Industry, WPP Tops The 'F-List'
MAD, Steve McClellan - Tuesday, September 19, 2023
The Clean Creatives 2023 report is timed to "Climate Week NYC" a ...
- With 'Goaldiggers,' Dating App Celebrates High Achievers
D2C Insider, Sarah Mahoney - Monday, September 18, 2023
The League looks to connect ambitious singles and unapologetically weeds out slack ...
- Magna Boosts U.S. Ad Outlook For 2023, 2024
MediaDailyNews, Joe Mandese - Monday, September 18, 2023
The IPG Mediabrands' forecasting unit cited strengthening U.S. economic indicators, reduced expectatio ...
- Network TV's Double Whammy: Flat Pricing, Declining Supply
Planning & Buying Insider, Joe Mandese - Monday, September 18, 2023
While ad demand is beginning to rebound again, the growth is almo ...
- Talon, Mediaplus Forge NA OOH Alliance
MAD, Steve McClellan - Thursday, September 14, 2023
In recent years global out-of-home agency Talon has struck strategic partnerships wi ...
- Local Ad Spending Forecast To Expand 4.4% To $157B In 2024
MediaDailyNews, Laurie Sullivan - Thursday, September 14, 2023
U.S. local advertising is forecast to grow 4.4% to $157.1 billion ...
- Marotel Heads European Ops For Worldcom OOH
People on the Move, Fern Siegel - Tuesday, September 12, 2023
Previously, Marotel held posts at Havas, Prisa, 24/7 Media Inc. ...
- The Rolling Stones Turn To DOOH In 'Angry' Video
Data & Programmatic Insider, Laurie Sullivan - Monday, September 11, 2023
While the music and lyrics are sure to be dubbed "iconic," it ...
- Lamar Uses Vistar SSP To Launch Programmatic Buying For Its Airport Network
Mediapsssst, Richard Whitman - Wednesday, September 6, 2023
Lamar has digital advertising inventory in 25 airports across the country capab ...
- James Allen Wants New Yorkers To 'Rock' Out
MAD, Fern Siegel - Tuesday, September 5, 2023
The online jeweler kicked off its first OOH campaign in New York ...
- Hypocrisy Rules? Condom-Wearing Banana Plays Just In L.A.
Marketing Daily, Les Luchter - Friday, September 1, 2023
National OOH companies Lamar and Clear Channel rejected a billboard due ...
- Drone-Based OOH Cleared For Takeoff In Miami
MediaDailyNews, Karlene Lukovitz - Tuesday, September 5, 2023
The new dservice promises advertisers greater flexibility, accountability and lower costs d ...
- Dove Celebrates Armpits In NYC Transit Push
Marketing Daily, Sarah Mahoney - Thursday, August 24, 2023
The beauty brand is launching a new "Real Beauty" message in t ...
- Nielsen Will Incorporate 1st-Party Amazon Data In 'Thursday Night Football' Ratings
Television News Daily, Wayne Friedman - Thursday, August 24, 2023
Nielsen will be using both its national TV panel-level derived data a ...
- 'New York Times' Takes Over NYC Subway Shuttle
Publishers Daily, Ray Schultz - Tuesday, August 15, 2023
Each car features messaging and art highlighting the 'Times'' many products. ...
- Dentsu Reports Sequentially Lower Q2 Growth, Cites Tech And Financial Slowdowns
MediaDailyNews, Joe Mandese - Monday, August 14, 2023
Results, however, showed a sequentially improving picture for most major media, wi ...
- CityMD Uses OOH Ads To Push Accessible Treatment
MAD, Fern Siegel - Thursday, August 10, 2023
CityMD, the largest urgent care facility in New York, is publicizing itse ...
- Nickelytics, Kiwibot Deliver Rita's Italian Ices To D.C. Streets, Via Robotics
MAD, Fern Siegel - Thursday, August 10, 2023
Forget the traditional ice-cream truck. This is branding and customer experience 21st-centu ...
- Why Aren't Brands, Agencies Taking Full Advantage Of All OOH Has To Offer?
MAD, Jim Wilson - Thursday, August 10, 2023
OOH has evolved into an outcomes-based medium far beyond the performance deliver ...
- Take Your Shot: Nettie, 'Hamilton' Play Pickleball
MAD, Fern Siegel - Wednesday, August 9, 2023
Nettie released an exclusive limited-edition "Hamilton"-branded pickleball paddle on Aug. 8 ...
- Hoka Shows Off New Kicks In Times Square
MediaDailyNews, Joe Mandese - Thursday, August 3, 2023
The campaign, which was created by Jellyfish, utilizes two of Clear Chann ...
- Forecast: OOH Global Revenues To Surpass $40 Billion
MAD, Fern Siegel - Tuesday, August 1, 2023
This is the first time out-of-home revenue has exceeded other media. ...
- OOH Media Buying Vet Opens Invision, Specializing In High-Demand NYC Locations
MediaDailyNews, Joe Mandese - Tuesday, August 1, 2023
Invision launches with inventory representing 32 prime locations throughout the city, includi ...