- Kinetic Scores 'Positive' Results WIth NFC-Enabled Outdoor Ads
MediaDailyNews, Steve McClellan - Tuesday, May 29, 2012
WPP out-of-home ad shop Kinetic and OOH vendor JCDecaux revealed results ...
- DPAA Issues RFP For Digital Media Summit
Raw, Joe Mandese - Thursday, May 17, 2012
The Digital Place-based Advertising Association (DPAA) has issued an RFP for submissio ...
- Place-Based, Especially Cinema, Drag DOOH Results: Report Projects More Demand In 2012
MediaDailyNews, Joe Mandese - Monday, April 23, 2012
On the cusp of the 2012-13 upfront advertising marketplace, new data indicat ...
- Campaign Spotlights New N.J. Neurosurgical Center
Marketing Daily, Karl Greenberg - Wednesday, April 18, 2012
The spot will run during prime time on ABC,CBS,Fox, and NBC ...
- Riunite Cultivates Wine Fans At NASCAR
Marketing Daily, Karlene Lukovitz - Monday, April 16, 2012
While NASCAR fans are a hugely fertile and loyal marketing target f ...
- Tidy Cats Replaced Billboard After Stink
Around the Net In Brand Marketing, Nina Lentini - Friday, April 13, 2012
A rather confusing advertisement for cat litter in a Cincinnati neighborhood prompt ...
- Mike And Ike Split To Generate Renewed Interest
Around the Net In Brand Marketing, Nina Lentini - Thursday, April 12, 2012
The brand of chewy fruit-flavored candies will appear in packaging with eith ...
- Kim Crawford Wines Pairs Art Event, Campaign Shoot
Marketing Daily, Karlene Lukovitz - Tuesday, April 10, 2012
The campaign seeks to convey the New Zealand wine label's "history ...
- Skype Launches Outdoor Campaign in UK
Around the Net In OMD Europe, Nina Lentini - Tuesday, April 3, 2012
"When did it become OK to text Mum happy birthday?" asks ...
- Emirates Airline Repositions Brand
Marketing Daily, Tanya Gazdik - Sunday, April 1, 2012
Emirates is launching a campaign aimed at evolving the airline from ...
- Absolute Radio Reports Online Listening Up 7%
Around the Net In OMD Europe, Nina Lentini - Tuesday, March 27, 2012
And they owe it all to Twitter. Earlier this month, as pa ...
- Piggly Wiggly Uncorks 'Local Since Forever'
Marketing Daily, Sarah Mahoney - Tuesday, March 27, 2012
The Charleston, S.C.-based chain is using a two-minute spot to kick o ...
- Chipotle Recycles Billboards For Earth Day
Marketing Daily, Karlene Lukovitz - Monday, March 26, 2012
Fans who buy a bag -- selling exclusively on Chipotle.com ($18) ...
- It's A Wrap! Nissan's Next Five
Marketing Daily, Karl Greenberg - Friday, March 23, 2012
Also brand new is an ad campaign that will presage the arriv ...
- Dairies Use Multimedia To Moo-ve The Needle
Marketing Daily, Karlene Lukovitz - Saturday, March 10, 2012
The campaign for Upstate Farms aims to differentiate its milk from non-loc ...
- NBCU Taps Arbitron PPM For 'Billion Dollar' Olympic Lab, Does Not Disclose What It's Paying
MediaDailyNews, Joe Mandese - Monday, March 12, 2012
In an important vote of confidence for Arbitron's portable people meter (PP ...
- Unilever To Trial Outdoor, Mobile Integration In UK
Around the Net In OMD Europe, Nina Lentini - Tuesday, March 6, 2012
In a bid to capture data that will help it build mo ...
- Miracle Whip Campaign, By Arthur Miller!
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 24, 2012
A new ad for Kraft's Miracle Whip evokes Miller's "The Crucible," a ...
- Major League Fishing Adds A-B To Sponsorship Roster
MediaDailyNews, David Goetzl - Thursday, February 23, 2012
Anheuser-Busch has joined Geico as a non-endemic advertiser for a made-for-television fishi ...
- Clear Channel Media Registers 5% Uptick
MediaDailyNews, Erik Sass - Tuesday, February 21, 2012
For the full year, total revenues for Clear Channel Media Holdings increas ...
- Hold On To Your Coffee: At This Cafe, Spills Come Via Remote-Control Onlookers
Creative Media Blog, Amy Corr - Monday, February 13, 2012
Forum, the largest mall in Helsinki, has a new tenant for t ...
- Tic Tac Offers AR App Experiences
Marketing Daily, Karlene Lukovitz - Tuesday, February 7, 2012
The outdoor and print ads highlight facts about daily activities, such ...
- The Outdoor Industry's Social Responsibility
Marketing: Green, Jamie Wood - Wednesday, February 8, 2012
Outdoor industry companies rely on a green world to keep their produc ...
- Outdoor Revenue Predicted To Top $10B By 2020
MediaDailyNews, Erik Sass - Wednesday, February 1, 2012
After years of stagnation, outdoor advertising exploded in the first decade ...
- Eccleshare To CEO, Clear Channel Outdoor
MediaDailyNews, Erik Sass - Tuesday, January 24, 2012
William Eccleshare has been promoted to chief executive officer of Clear Chann ...
- Google Brings Hot European Effort To U.S.
Marketing Daily, Aaron Baar - Tuesday, January 17, 2012
Hot off a successful campaign in the UK and Germany, Google ...
- LA Group Wants Outdoor Alcohol Ads Banned
MediaDailyNews, Erik Sass - Friday, January 6, 2012
A Los Angeles advocacy group is trying to get alcohol ads bann ...