- U By Kotex Goes On Tour
Marketing Daily, Karl Greenberg - Thursday, August 1, 2013
The campaign, "U Decide," centers on five :30 spots projected on jum ...
- Behr Goes Meme-Crazy At BuzzFeed
Marketing Daily, Karl Greenberg - Monday, July 29, 2013
As an exercise in self-promotion, Behr paint has been using BuzzFeed ...
- Cottonelle Repackages Flushable Dry Wipes
Marketing Daily, Karl Greenberg - Tuesday, July 16, 2013
"The idea is, if you think logically, getting something clean requires wate ...
- Arden Bottles Taylor Swift's Girl Power For 3rd Fragrance
Marketing Daily, Sarah Mahoney - Tuesday, July 9, 2013
Betting that fans still can't get enough of Taylor Swift, Elizabeth Ard ...
- Depend Delivers Its Own Espy Award
Marketing Daily, Karl Greenberg - Tuesday, July 9, 2013
Kimberly-Clark's Depend brand is using an inaugural sponsorship of the ESPN Es ...
- Campbell Hires Former PepsiCo Exec To Head R&D
Marketing Daily, Karlene Lukovitz - Tuesday, July 2, 2013
Campbell Soup Company has named Carlos Barroso SVP, global research & developmen ...
- Krylon Fixes Its Agency, Literally
Marketing Daily, Karl Greenberg - Thursday, June 27, 2013
The effort, which happens June 28 - 29, features Jeff Devlin, ho ...
- Kelley Blue Book Partners With Quaker State
Marketing Daily, Karl Greenberg - Tuesday, June 25, 2013
A PR initiative that Quaker State and Kelley Blue Book will ...
- Energizer Moves To Licensing
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 24, 2013
Energizer Holdings is seeking to grow revenue through new licensing deals, exploiti ...
- GMA/PwC Report: CPGs' Growth Slows Amid 'Rules' Shift
Marketing Daily, Karlene Lukovitz - Tuesday, June 18, 2013
Net sales growth rates for consumer packaged goods companies slowed last ye ...
- Schick Hydro, Three Guys, And New Zealand
Marketing Daily, Karl Greenberg - Saturday, June 15, 2013
The series also reprises last year's program in which the guys we ...
- Barbasol Writes The Book On Manliness
Marketing Daily, Sarah Mahoney - Sunday, June 16, 2013
Barbasol is offering a decidedly old-school twist on masculinity, launching its n ...
- Stanley Brand Update Ready For 'Action'
Marketing Daily, Karl Greenberg - Sunday, June 9, 2013
The maker of consumer and commercial hand and power tools, and ...
- 'And They're Off' At P&G
Marketing Daily - Top of the News, Thom Forbes - Thursday, June 6, 2013
You would think that when Procter & Gamble reorganizes its business worldwi ...
- Dollar General, P&G Team Up For Vets
Marketing Daily, Sarah Mahoney - Wednesday, June 5, 2013
Point-of-sale materials, in-store fliers, the P&G brandSAVER and the retailer's website ste ...
- Behind The Scenes At P&G
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 3, 2013
Bob McDonald retired May 23 as Procter's chairman and chief executive, aft ...
- Allergies? Zyrtec Will Take Your Dog For A (Virtual) Walk
Marketing Daily, Karl Greenberg - Saturday, June 1, 2013
The effort focuses on a unique digital app housed on Zyrtec's newi ...
- Walmart Can Do Better With Hispanic Shoppers
Marketing Daily, Roberto Siewczynski - Friday, May 31, 2013
The Hispanic shopper who goes to Walmart goes for the value ...
- Schlage Says 'Strong Has A Name'
Marketing Daily, Karl Greenberg - Thursday, May 30, 2013
Online, the company has 11 funny scenarios on its YouTube channel th ...
- Lafley Returns To P&G As McDonald 'Retires'
Marketing Daily - Top of the News, Thom Forbes - Friday, May 24, 2013
An old new sheriff is back in town at Procter & Gambl ...
- NBCU: Nostalgia Builds Buzz
Marketing Daily, Karl Greenberg - Monday, May 6, 2013
Jack Daniels moved up the list on the study by using Fra ...
- Procter & Gamble's NFL Rookies
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 29, 2013
In past years, trading card companies were the first to show N ...
- Johnson & Johnson Brings On The Corporate Love
Marketing Daily, Karl Greenberg - Saturday, April 27, 2013
The effort, via TBWA\Chiat\Day, shows mothers and fathers with their children, children-to-b ...
- Mattel Is On A Serious Roll
Marketing Daily - Top of the News, Thom Forbes - Monday, April 29, 2013
When Barbie whips out her iPad and gazes into her Barbie Digit ...
- P&G Offers Sunny Forecast
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 26, 2013
Procter & Gamble Co. is expected to report a $2.7 billion prof ...
- Scott Naturals Offers 'Secret Swap'
Marketing Daily, Karl Greenberg - Thursday, April 25, 2013
A Web site, www.SecretSwap.com, touts the product line and details the progr ...
- Unilever: Spread Brand Marketing? Meh
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 25, 2013
Unilever has admitted it must do more to communicate the taste a ...
- Unilever, Coca-Cola On Facebook UK Board
Around the Net In OMD Europe, Nina Lentini - Wednesday, April 24, 2013
Social networking giant Facebook has created a UK Advisory Board, made ...
- Royal Purple Extends 'Outperformer' Series
Marketing Daily, Karl Greenberg - Wednesday, April 24, 2013
Synthetic motor oil company Royal Purple is extending a video program launch ...
- Who's Using Non-Toxic/Biodegradable Laundry Detergent?
Marketing Daily, Nina Lentini - Thursday, April 25, 2013
Top 10 DMA's where adults have used non toxic/biodegradable laundry detergent ...