- StarKist's 'Charlie' Gets Makeover
Marketing Daily, Tanya Gazdik - Sunday, January 12, 2014
StarKist's Charlie the Tuna is appearing in new TV ads as ...
- Ace Metrix Reveals Most Effective 2013 TV Ad Brands
Marketing Daily, Karlene Lukovitz - Thursday, January 9, 2014
Winners are based on their Ace Scores, which reflect the interplay betwe ...
- Atkins Teams Osbourne With Rabbit, Bird
Marketing Daily, Tanya Gazdik - Wednesday, January 8, 2014
Just in time for the January diet season, Atkins Nutritionals is launchi ...
- Old Spice Says, 'Smellcome To Manhood'
Marketing Daily, Karl Greenberg - Saturday, January 4, 2014
Procter & Gamble's Old Spice male hygiene brand is touting a reformulati ...
- Top Stories Delved Into Social Media, Brand Experience
Marketing Daily, Karl Greenberg - Monday, December 30, 2013
Social media was a popular subject this year. The upside: done wi ...
- A Viral Hit, Pantene Ad Goes Mainstream
Marketing Daily, Sarah Mahoney - Monday, December 23, 2013
Besides airing the spot, "Be Strong and Shine," on network TV, ...
- Aegis Wins Reckitt's U.S. Media Assignment
MAD, Steve McClellan - Tuesday, December 17, 2013
Initiative also picks up significantly more business after the client's global med ...
- Why Retailers Should Consider Portfolio Optimization
Marketing Daily, Teresa Liu - Wednesday, December 18, 2013
Companies today need to consider where they should strategically invest in buildi ...
- Stride Bringing Pucker And Pleasure To Gum
Marketing Daily, Aaron Baar - Tuesday, December 10, 2013
We all know about sweet and sour chicken, pork and shrimp. Soo ...
- Men's Personal Care Will Grow - With Caveats
Marketing Daily, Karl Greenberg - Sunday, December 8, 2013
"Companies and brands can use these experiences in marketing products to old ...
- Deloitte: CPGs Risk Missing E-Commerce Opportunities
Marketing Daily, Karlene Lukovitz - Tuesday, December 3, 2013
For this first part of its "Digital Commerce in the Supermarket Aisl ...
- Some P&G People Leaving
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 15, 2013
Kirk Perry's departure to run Google brand solutions isn't the only chan ...
- Arbitrator Rules Starbucks Owes Kraft $2.8 Billion
Marketing Daily - Top of the News, Thom Forbes - Wednesday, November 13, 2013
An arbitrator yesterday ordered Starbucks to pay nearly $2.8 billion to Mondel ...
- Edge Solves Guys' Biggest Irritations
Marketing Daily, Aaron Baar - Monday, November 4, 2013
Following up on a 2010 effort, the company relaunched its "Anti-Irritation Campaign ...
- Where We Decide: The Exponential Impact Of Retail Creativity
Marketing Daily, Paul Kuzma - Friday, November 1, 2013
Brand marketers and creative agencies invest millions every year in understanding t ...
- Organic Spread Nocciolata Goes Nuts In NYC
Marketing Daily, Karlene Lukovitz - Sunday, October 20, 2013
Manhattan residents are seeing giant squirrels on the streets --and it's n ...
- Butterfinger Battles Reese's
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 17, 2013
Nestle is rolling out a product to compete with Reese's Peanut Butt ...
- P&G Goes Highbrow In Fashion Collaboration
Marketing Daily, Sarah Mahoney - Friday, October 11, 2013
The idea behind the effort, which also includes a partnership with Premi ...
- Purina Answers SOSes With Social Media
Marketing Daily, Karl Greenberg - Monday, September 23, 2013
Purina's Michael Kotick said the upside is big, since in today's connect ...
- Oral-B Digitizes Tooth Brushing
Marketing Daily, Aaron Baar - Monday, September 23, 2013
"At P&G Oral Care, the ultimate vision is perfect oral health," Kr ...
- Landor: Traditional Brands, Not Tech, Build Strength
Marketing Daily, Karl Greenberg - Tuesday, September 17, 2013
Quilted Northern, Jockey and Dawn did the best job among all oth ...
- Bottled Waters Back First Lady's 'Drink Up' Campaign
Marketing Daily, Karlene Lukovitz - Saturday, September 14, 2013
The American Beverage Association (ABA) and major bottled water and water filteri ...
- Mondelez Partners With Twitter On Real-Time Capabilities
Marketing Daily, Karlene Lukovitz - Thursday, September 12, 2013
Mondelez International has signed a global partnership with Twitter to deliver real-ti ...
- Kellogg Promotions Offer Free Kids' Books
Marketing Daily, Karlene Lukovitz - Thursday, September 12, 2013
Frosted Mini-Wheats and other Kellogg's brands have teamed with Scholastic on n ...
- Zippo Partners With Concert App
Marketing Daily, Karl Greenberg - Thursday, September 12, 2013
Zippo has made itself the lighter of rock concerts. The company th ...
- Covergirl Manicures NFL Team Colors
Marketing Daily, Karl Greenberg - Wednesday, September 4, 2013
It might seem like an odd pairing, but Covergirl is partnering wi ...
- Tweet A Paw To Be Green And Clean
Marketing Daily, Laurie Petersen - Sunday, August 25, 2013
"You Don't Have to Do Tricks to Be Green" is the tagli ...
- OPI Adds Carrie Underwood To Color Lineup
Marketing Daily, Sarah Mahoney - Tuesday, August 13, 2013
The Nicole by OPI collection will include glitters, dark shades and so ...
- Super Playboy Campaign Bestows Powers of Seduction
Marketing Daily, Laurie Petersen - Monday, August 12, 2013
Two can play this game -- and do -- in a campai ...
- Brands Use Social To Capitalize On 'Shark Week'
Marketing Daily, Karlene Lukovitz - Tuesday, August 6, 2013
While The Discovery Channel birthed "Shark Week" 26 years ago for t ...