- Purina Enlists Jordana Brewster For 'Paw It Forward'
Marketing Daily, Tanya Gazdik - Monday, May 5, 2014
Nestle Purina has signed actress Jordana Brewster to help launch its "P ...
- Lauder's Clinique Debuts Smart Moisturizer
Marketing Daily, Sarah Mahoney - Saturday, May 3, 2014
Lauder, on strong third-quarter results buoyed by especially good fragrance and skinca ...
- Energizer Bunny Will March To Its Own Beat
Marketing Daily - Top of the News, Thom Forbes - Thursday, May 1, 2014
The Energizer Bunny is taking its "positive energy" and setting up i ...
- Gillette's FlexBall Faces Scruff And Skeptics
Marketing Daily - Top of the News, Thom Forbes - Wednesday, April 30, 2014
You'd be excused for thinking that a Fusion ProGlide FlexBall is so ...
- Quilted Northern Urges Gen Y To 'Stop Wiping'
Marketing Daily, Aaron Baar - Wednesday, April 23, 2014
It's not as gross as it sounds. The tongue-in-cheek online campaign's fu ...
- P&G Helps Grads With Professional Profiles
Marketing Daily, Aaron Baar - Tuesday, April 22, 2014
Brand representatives will offer beauty and grooming services and the chance ...
- Cetaphil Launches 'Gentle Power' Effort To Consumers
Marketing Daily, Nina Lentini - Tuesday, April 22, 2014
The campaign includes traditional media, social media, ecommerce, and media planning. ...
- Kimberly-Clark Launches Campaign For Poise Microliner
Marketing Daily, Karl Greenberg - Saturday, April 12, 2014
The brand is backing the product with a campaign using the S ...
- Thompson's Water Seal Enlists Actual Seal
Marketing Daily, Tanya Gazdik - Sunday, April 13, 2014
It might seem like an obvious creative direction, but a TV sp ...
- L'Oreal Paris Launches Melanoma Awareness Campaign
Marketing Daily, Karl Greenberg - Thursday, April 10, 2014
L'Oreal Paris has tapped Eva Longoria, Aimee Mullins, Lea Michele, Diane Keato ...
- Clorox, Second City Get Real With 'Ick Awards'
Marketing Daily, Karl Greenberg - Wednesday, April 9, 2014
The Oakland, Calif.-based company on Wednesday night is partnering with Chicago's fam ...
- Lost Lighter? Zippo Shares The Pain With New Microsite
Marketing Daily, Karl Greenberg - Tuesday, April 8, 2014
The company says it has gotten thousands of messages from people w ...
- Kimberly-Clark CMO Urges End To Status Quo
Marketing Daily, Karl Greenberg - Tuesday, April 1, 2014
"The investment in the status quo is massive," says Clive Sirkin, speaki ...
- Activists, Supermarket Turn Up Heat On P&G
Marketing Daily, Sarah Mahoney - Thursday, March 27, 2014
Retail giant Safeway -- through the New York State Common Retirement Fun ...
- Arm & Hammer Grabs A Bat And Ball With MLB Deal
Marketing Daily, Karl Greenberg - Wednesday, March 26, 2014
Church & Dwight says it will activate against the partnership with nationa ...
- Augmented Reality: A New View Of The World
Mobile Marketing Daily, Angela Edwards - Tuesday, March 25, 2014
AR can digitally enhance the real world, enriching what consumers see eve ...
- How Consumable Brands' TV Ads Performed In 2013
Marketing Daily, Karlene Lukovitz - Thursday, March 13, 2014
Ace Metrix's 2014 Blackbook edition, which reveals how well the TV a ...
- Winning CPGs, Across Sizes, Employ Similar Strategies
Marketing Daily, Karlene Lukovitz - Wednesday, March 12, 2014
Among large companies, the top five all showed growth across all thr ...
- Healthy CPG Launches Dominate 2013's Pacesetters
Marketing Daily, Karlene Lukovitz - Tuesday, March 11, 2014
Products that offer some kind of health or wellness benefits once aga ...
- Snuggle Goes Technicolor For New Scent Boosters
Marketing Daily, Karl Greenberg - Monday, March 10, 2014
Snuggle's new ad campaign for its Scent Boosters fabric softener features t ...
- Minwax Gooses Gen Y's DIY Destiny
Marketing Daily, Sarah Mahoney - Saturday, March 8, 2014
Minwax is introducing a TV campaign themed "We did that!" And it ...
- Lipton Wins Big At Academy Awards
Marketing Daily, Tanya Gazdik - Sunday, March 9, 2014
"If this year's winner proves anything, it's never underestimate the drawing pow ...
- Gillette Gives NFL Combine Test To Fans For Clear Gel
Marketing Daily, Karl Greenberg - Tuesday, March 4, 2014
Gillette's tie-in, "The Gillette Deodorant Pressure Points Test," is essentially a customiz ...
- Nutrition Label Reading Has Been Declining For Years
Marketing Daily, Karlene Lukovitz - Thursday, February 27, 2014
Nearly all parties concurred that the 20-year-old Nutrition Facts label needed updatin ...
- Marketers Increase Coupons, But Redemption Down
Marketing Daily, Karl Greenberg - Tuesday, February 25, 2014
Coupon use is down, but still strong. And the growth area ...
- More Guys In Grocery Aisles With Higher Brand Affinity
Marketing Daily, Karl Greenberg - Monday, February 24, 2014
About 54% of surveyed men said they shop for groceries and househo ...
- P&G Finds Itself In A Hairy Situation
Marketing Daily - Top of the News, Thom Forbes - Monday, January 27, 2014
Different accounts put it different ways but it all comes down ...
- Dove's 'Selfie' Dissects Daughters, Mothers, Social Media
Marketing Daily, Sarah Mahoney - Tuesday, January 21, 2014
A 10-minute documentary directed by Academy Award-winner Cynthia Wade dives right in ...
- Berger Paints Launches Campaign For WeatherCoat
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 20, 2014
Berger Paints is launching a new advertising campaign for its exterior pai ...
- Tobacco Advertising Focuses On Non-Combustibles
Marketing Daily, Karl Greenberg - Friday, January 17, 2014
The industry spent roughly $20 million pitching non-combustible products in the U. ...