- McDonald's, Kraft Rolling Out Packaged McCafe
Marketing Daily, Karlene Lukovitz - Tuesday, August 19, 2014
McDonald's has been focusing on coffee as one strategic key to reinvigorati ...
- Lip Cosmetics Leap With Glossy Sales
Marketing Daily, Karl Greenberg - Tuesday, August 19, 2014
Chicago-based marketing research firm Mintel says nearly one-third (32%) of lip produ ...
- RB Signs Nine-Figure Global Deal With Facebook To 'Move Away From Advertising'
Around the Net In MAD London, Larissa Faw - Thursday, August 7, 2014
Facebook and health and hygiene brand RB are entering into a multiyea ...
- RB Signs Nine-Figure Global Deal With Facebook To 'Move Away From Advertising'
MAD, Larissa Faw - Monday, August 4, 2014
The overarching premise is that RB (formerly known as Reckitt Benckiser) wi ...
- The Tide Is Turning. Also Febreze.
Garfield at Large, Bob Garfield - Monday, August 4, 2014
Yo, A.G. I was struck by your bold plan to consolidate yo ...
- Kimberly-Clark Launches Social Movement For Depend
Marketing Daily, Karl Greenberg - Friday, August 1, 2014
Perhaps more importantly, the integrated, Millennial-centric campaign uses the idea that raisi ...
- P&G To Shed More Than Half Of Its Brands
Marketing Daily, Karlene Lukovitz - Friday, August 1, 2014
Procter & Gamble plans to sell more than half of its bran ...
- Kellogg's Plans To Revive Soggy Cereal Sales
Marketing Daily - Top of the News, Thom Forbes - Friday, August 1, 2014
With cereal sales for the quarter declining more than the industry avera ...
- 'Transformative' Trends Drive 200+ Campbell Launches
Marketing Daily, Karlene Lukovitz - Tuesday, July 22, 2014
Campbell Soup Company will launch more than 200 products in its comi ...
- To Win Hispanics, Brands Need Customized Strategies
Marketing Daily, Sarah Mahoney - Thursday, July 17, 2014
Major brands know they need to more effectively target Hispanic consumers, w ...
- Axe Touts Summer Temptation For Axe GoldTemptation
Marketing Daily, Karl Greenberg - Tuesday, July 15, 2014
It is male personal-care brand Axe's campaign meant to support the company ...
- Gillette Home Run Derby Ties ProGlide Razor To Charity
Marketing Daily, Karl Greenberg - Friday, July 11, 2014
If either target is hit during the Derby by one of t ...
- Krylon Launches Digital 'Spraydown' Series
Marketing Daily, Karl Greenberg - Wednesday, July 9, 2014
The effort, via Cleveland-based Marcus Thomas, is hosted by Mark andTheresa Cleme ...
- Always' 'Like A Girl' Video Sparks Debate
Marketing Daily - Top of the News, Thom Forbes - Thursday, July 3, 2014
It's not without controversy, but a video by filmmaker Lauren Greenfield f ...
- Centrum Video Shows 'Old Guys' Still Have Game
Marketing Daily, Karlene Lukovitz - Friday, June 27, 2014
As part of a new campaign that aims to challenge common perceptio ...
- P&G Veteran McDonald Picked To Clean Up The VA
Marketing Daily - Top of the News, Thom Forbes - Monday, June 30, 2014
Bob McDonald, the West Point graduate whose 33-year career at Procter& Gamb ...
- Big Brands Losing 'Responsible Consumption' Sales
Marketing Daily, Sarah Mahoney - Tuesday, June 17, 2014
While most major marketers court the "responsible consumption" market at least halfheartedl ...
- Brands Man Up For Father's Day
Marketing Daily, Karl Greenberg - Thursday, June 12, 2014
A niche brand, Duke Cannon Supply Co., is a Chicago concern start ...
- Avon Gets Lucky, Signs Sharapova For New Fragrance
Marketing Daily, Sarah Mahoney - Wednesday, June 11, 2014
Advantage, Avon. The beauty company says tennis phenom Maria Sharapova is t ...
- Listerine's World Cup Sponsorship A Social Juggernaut
Marketing Daily, Karl Greenberg - Thursday, June 5, 2014
A company rep tells "Marketing Daily" the secret sauce for the effor ...
- Rihanna's Rogue Ads Too Sexy For British Kids
Marketing Daily, Sarah Mahoney - Thursday, June 5, 2014
In a statement, the Advertising Standards Authority says it ruled on ...
- 2014 EFFIE Award Preview: Hanes' Undercover Color
Marketing Daily, Nicole Haygood, Lee Maicon - Wednesday, June 4, 2014
Recognition wasn't a problem for Hanes, but perception was - especially amo ...
- Benjamin Moore Expands Marketing Palette
Marketing Daily, Aaron Baar - Friday, May 30, 2014
Taking a cue from the mobile game "Blendoko," where users align color ...
- Biomotivation: What Your Package Says About You
Marketing Daily, Sarah Mahoney - Thursday, May 22, 2014
"We know that a consumer can spend 40 minutes in a typic ...
- The Toronto Raptors Clean Up, Thanks To Drake
Marketing: Sports, Jim Yang - Tuesday, May 20, 2014
If there's one thing that Canadian basketball fans can't stand, it's t ...
- Loctite Super Glue Sticks With Fun In New Campaign
Marketing Daily, Karl Greenberg - Tuesday, May 13, 2014
Henkel Corp.'s Loctite is going with an emotional pitch around the id ...
- Pepcid Partners With Ted Allen, Eater.com
Marketing Daily, Tanya Gazdik - Tuesday, May 13, 2014
Pepcid has enlisted the help of culinary expert Ted Allen and Eater.c ...
- Dove Top Brand In BrandIndex's Pre-Mother's DayTally
Marketing Daily, Karl Greenberg - Wednesday, May 7, 2014
Dove came out at number one, followed by Johnson & Johnson, M&M ...
- Kimberly-Clark's U By Kotex Saves The Undies
Marketing Daily, Karl Greenberg - Tuesday, May 6, 2014
The campaign includes a 30-second spot in which a veritable ticker-tape para ...
- Bayer Sets Its Focus On Merck's Consumer Care Brands
Marketing Daily - Top of the News, Thom Forbes - Wednesday, May 7, 2014
Big Pharma's quest for focus and consolidation continued yesterday with Germany-based Bay ...