- Unilever Launches Global Media Review
MAD, Steve McClellan - Friday, January 23, 2015
The company's global ad budget is massive. It reported total advertising a ...
- Super Bowl Winner? This Year, Odds Are On Daddy
Marketing Daily, Sarah Mahoney - Tuesday, January 20, 2015
"This has been building for some time, and it's because marketers a ...
- Cats Go Crazy For Temptations Treats In True-To-Life Creative
Marketing Daily, Tanya Gazdik - Tuesday, January 13, 2015
"The new #PackAttack campaign is something that cat owners can relate t ...
- Top Reads Cover Gamut From Cars To Research To Feminine Hygiene
Marketing Daily, Karl Greenberg - Friday, January 2, 2015
The most-read under my byline was Procter & Gamble's "Smellcome to Manhoo ...
- Glade Partners With Motown Artist
Marketing Daily, Tanya Gazdik - Tuesday, December 23, 2014
The Motown artist said he is inspired by things that take h ...
- McCann Wins Big New Chunk Of Reckitt Business
MAD, Steve McClellan - Thursday, December 18, 2014
The Interpublic agency has been awarded global creative advertising duties for RB ...
- Bacon, Bourbon Will Cost More Next Year
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, December 16, 2014
Bacon, Bourbon and chocolate are among the 14 items that will co ...
- Court Throws Out 'All Natural' Labeling Suit Against Dole
Marketing Daily, Karlene Lukovitz - Monday, December 15, 2014
In the past few years, food companies have experienced a significant increa ...
- Dove Men+Care To Advertise In The Super Bowl
Marketing Daily, Karl Greenberg - Wednesday, December 10, 2014
"When Dove Men+Care first entered men's grooming routines five years ago, o ...
- Johnson's Enlists Jennifer Hudson For Giving Tuesday Effort
Marketing Daily, Tanya Gazdik - Tuesday, December 2, 2014
Johnson's is participating in the #GivingTuesday global day of giving movement wi ...
- Turned On As Both Consumer And Investor, Buffett Acquires Duracell From P&G
Marketing Daily - Top of the News, Thom Forbes - Friday, November 14, 2014
In a deal powered by tax savings - oh, and Warren Buffett ...
- Ubisoft Knows The Meaning Of A Close Shave
Marketing Daily, Aaron Baar - Thursday, November 6, 2014
An Edge rep tells "Marketing Daily," "The gaming community is extremely engag ...
- Fisher-Price Collaborates With Shakira
Marketing Daily, Tanya Gazdik - Wednesday, October 29, 2014
"When we met face to face, we learned firsthand how deeply Shaki ...
- Smith Brothers To Lead Creative For T. Marzetti
MAD, Larissa Faw - Sunday, October 26, 2014
Smith Brothers' assignment includes branding and marketing efforts for Marzetti's Dressings, Di ...
- Schick Goes Xtreme On The Onion
Marketing Daily, Karl Greenberg - Tuesday, October 21, 2014
Tom Beeby, partner and executive creative director, points out that the effo ...
- Katie Holmes Asks For #YourBestBeautiful In New Olay Campaign
Marketing Daily, Sarah Mahoney - Thursday, October 16, 2014
Robyn Dutra adds that the 35-year-old Holmes, known for her trademark smi ...
- O'Keeffe's Skips Creativity, Heads Straight For Reality
Marketing Daily, Sarah Mahoney - Tuesday, October 14, 2014
From the top of the Mackinac Bridge in icy Northern Michigan ...
- Gerber Searching For Cute Wee Ones
Marketing Daily, Tanya Gazdik - Monday, October 13, 2014
"The Gerber Photo Search has always been about celebrating our mission, ...
- PornHub.com Hits Times Square For National Campaign, Hotel Hits Back
Marketing Daily, Karl Greenberg - Wednesday, October 8, 2014
PornHub.com briefly has a billboard in Times Square. It's gone now, ...
- Unilever Launches Retail Program Around NCAA Football
Marketing Daily, Karl Greenberg - Friday, September 19, 2014
Unilever, which holds the position as official pre-game products sponsor of NC ...
- The Divided Tastes Of America
Marketing: CPG, Michael Bollinger - Wednesday, September 10, 2014
Political pundits are fond of discussing the greater division of Americans alo ...
- Newton Powers Personal Style For Drakkar Essence
Marketing Daily, Karl Greenberg - Monday, September 8, 2014
The campaign is unique for the company in that it has ...
- Mad Moms Versus World Peace
Engage:Men, Ted Marzilli - Monday, September 8, 2014
There is nothing like a good hot Indian summer to put t ...
- Clorox Hits Street At Fashion Week For Smart Seek Bleach
Marketing Daily, Karl Greenberg - Friday, September 5, 2014
The campaign is centered on a faux designer named Cloey De ...
- MyBurberry Smells Like Social Media
Marketing Daily, Sarah Mahoney - Thursday, September 4, 2014
Usually, NPD Group's Karen Grant tells "Marketing Daily," companies work with larg ...
- Lego Gets A Hollywood Ending For Its Half-Year Sales
Marketing Daily - Top of the News, Thom Forbes - Friday, September 5, 2014
Thanks to savvy product tie-ins with the hit computer-animated movie, "Everything ...
- Private-Label Lessons From The Mighty Ritz Cracker
Marketing Daily, Sarah Mahoney - Thursday, August 28, 2014
A new analysis from the Hartman Group reveals some surprising -- a ...
- Experts Urge CPGs To Implement Digital Game Plan
Marketing Daily, Karlene Lukovitz - Tuesday, August 26, 2014
Digital's current 1% penetration of the overall U.S. CPG market will like ...
- PUR Uses Self-Important Water Critic In Major Push
Marketing Daily, Karl Greenberg - Friday, August 22, 2014
There's nothing like an eccentric mascot to help consumers remember a packag ...
- Making Measurement Matter At Kellogg
Marketing Daily, Ken Beaulieu - Thursday, August 21, 2014
Aaron Fetter, director of the Insights and Analytics Solutions Center at Kellog ...