- Purina Says 'Welcome To Puppyhood' With New Custom Content Campaign
Marketing Daily, Karl Greenberg - Tuesday, June 2, 2015
The site, which is video-centric and has an icon button bar ...
- Band-Aid Focuses On Brand Equity In New #CoveringIsCaring Effort
Marketing Daily, Karl Greenberg - Friday, May 29, 2015
Hanan Wajih, senior brand manager of Band-Aid brand, tells "Marketing Daily" t ...
- P&G Launches North America Media Agency Review
MAD, Steve McClellan - Friday, May 15, 2015
The review is the first formal reassessment of the package goods giant ...
- Craftsman Launches MAKEcation Promotion
Marketing Daily, Tanya Gazdik - Friday, May 8, 2015
The Web site is an interactive digital content hub where consumers c ...
- Band-Aid Takes Top Spot As Mom Favorite
Marketing Daily, Tanya Gazdik - Friday, May 8, 2015
"Brand momentum, especially over a long period of time, is very difficu ...
- Nielsen Announces Top Dogs In CPG Innovation
Marketing Daily, Karl Greenberg - Tuesday, May 5, 2015
The winners for the 2015 Breakthrough Innovation Project include the usual indust ...
- What's Wrong With Dove's 'Choose Beautiful' Video Campaign
Marketing Daily, Michael Goefron - Wednesday, April 29, 2015
Hollywood loves a reboot, but the same can't always be said f ...
- Schick Creates 'Comfortopia' On The Onion
Marketing Daily, Karl Greenberg - Friday, April 24, 2015
As with last year's "Schick Xtreme Comfort Games" campaign, the new effor ...
- Going Places: PlaceIQ Expanding Overseas
MoBlog, Erik Sass - Wednesday, April 22, 2015
Mobile data and cross-platform analytics firm PlaceIQ is launching a major internation ...
- You Say Tomato, I Say Content: How ConAgra Leveraged A Story To Market A Brand
MediaDailyNews, Joe Mandese - Tuesday, April 14, 2015
There is perhaps no greater symbol of the success -- or failu ...
- Snuggle Launches Campaign For Fresh Spring Flowers
Marketing Daily, Karl Greenberg - Monday, April 13, 2015
Bibie Wu, VP at parent Sun Products, tells "Marketing Daily" that, whi ...
- All Detergent Partners With Peanuts
Marketing Daily, Tanya Gazdik - Wednesday, April 8, 2015
Demographically, the detergent brand and cartoon are well suited. All skews mo ...
- Human Food Companies Muscle In On Pet Food Market
Marketing Daily, Tanya Gazdik - Monday, April 6, 2015
Mergers and acquisitions in the $28 billion U.S. pet food market ha ...
- SC Johnson Puts $1 Billion Media-Buying Assignment In Review
MAD, Steve McClellan - Friday, April 3, 2015
SC Johnson has put its global media-buying duties up for review. Wo ...
- Benjamin Moore Paints More Than Mere Colors
Marketing Daily, Aaron Baar - Tuesday, March 24, 2015
"We're getting ahead of the paint season a little bit, while consume ...
- Norway Asks America: Are ComfyBalls Immoral?
Marketing Daily, Sarah Mahoney - Thursday, March 5, 2015
Norwegian fan favorite ComfyBalls, which sells what it calls the ultimate comfo ...
- Using Storytelling To Change Consumer Behavior: Q&A With Unilever's Jonathan Atwood
Marketing: Green, Brigid Milligan - Thursday, January 16, 2014
At the 2013 Yale-Interbrand Sustainability Marketing Conference: The Power of True Storie ...
- Clorox Partners With Huffington Post In Content Partnership
Marketing Daily, Karl Greenberg - Wednesday, March 4, 2015
Clorox has partnered with The Huffington Post around content developed by t ...
- Lifebuoy Looks To Say 'Good Luck' In Chinese
Marketing Daily, Karl Greenberg - Friday, February 20, 2015
Lifebuoy, with its China agency BBH, kicked off a giveaway of ...
- Hallmark Skips Schmaltz For Documentary Love
Marketing Daily, Sarah Mahoney - Monday, February 9, 2015
In a documentary-style campaign that's part "When Harry Met Sally" and pa ...
- ConAgra Ties Brands To Laura Vitale For Valentine's
Marketing Daily, Karl Greenberg - Saturday, February 7, 2015
Vitale will post how-to cooking videos to her YouTube channel. Then, ...
- Unilever's ART Launch To Craft Better Marketing Messages For Men
Marketing Daily, Laurie Sullivan - Thursday, February 5, 2015
Unilever will launch a worldwide training program in March - ART ...
- Snuggle Bear Offers Hugs On Valentine's Day
Marketing Daily, Karl Greenberg - Thursday, February 5, 2015
The Snuggle Bear will be in Manhattan on Feb. 13 in ...
- Trojan Pegs Video To '50 Shades Of Grey'
Marketing Daily, Tanya Gazdik - Wednesday, February 4, 2015
"Trojan is always looking for ways to bring our pleasure products in ...
- Unilever Selects Omnicom's PHD, Resolution Media For Global Search Duties
MAD, Steve McClellan - Thursday, January 29, 2015
The consumer goods giant conducted a separate review for SEO and S ...
- Pet Market Driven By Uptick in Small Dogs, Aging Pets
Marketing Daily, Tanya Gazdik - Friday, January 30, 2015
"The shift towards smaller dogs is being driven by the aging populati ...
- Hot Spot: In Old Spice Nightmare, Crews Marries Self
Marketing Daily, Sarah Mahoney - Monday, January 26, 2015
Why so serious, football fans? #Deflategate drama getting you down? Old Spi ...
- Unilever Launches Global Media Review
MAD, Steve McClellan - Friday, January 23, 2015
The company's global ad budget is massive. It reported total advertising a ...
- Super Bowl Winner? This Year, Odds Are On Daddy
Marketing Daily, Sarah Mahoney - Tuesday, January 20, 2015
"This has been building for some time, and it's because marketers a ...
- Cats Go Crazy For Temptations Treats In True-To-Life Creative
Marketing Daily, Tanya Gazdik - Tuesday, January 13, 2015
"The new #PackAttack campaign is something that cat owners can relate t ...