Tag results for "packaged goods"
- Johnson & Johnson Struggles With Brand Image"The parent brand will survive and likely thrive. But the baby powd ...
- Chew Orbit, Be ConfidentThat's right, the brand is repositioning around the notion that Orbit g ...
- Clorox Details Assignments For Its Two New Lead Creative AgenciesFCB's San Francisco and Chicago offices will work on the global marketi ...
- Updated: DDB, Longtime Client Clorox Part Ways As FCB And Mcgarrybowen Join The Client's RosterClorox began an agency review late last year and late Tuesday confirm ...
- Rainbow Light Launches Eco Effort The goal of the campaign is to raise attention about the consum ...
- Pocky Shares Happiness With Its First OOH Effort In U.S.Asian candy brand Pocky is raising awareness in the U.S. market wi ...
- Unilever (Sort Of) Apologizes For (Sort Of ) Stealing A Reddit Post For Its Axe 'Shower Thoughts' AdThe company admits they totally stole the idea but are now tryi ...
- U By Kotex, Poise Partner With 'HelloFlo' "Humor helps normalize the conversation and helps the brand engage with consumer ...
- Smaller Candy Companies Join Pledge To Stop Directing Advertising To KidsThe companies are Ferrara Candy Company; Ghirardelli Chocolate Company; Jelly Belly Can ...
- Cars Win Loyalty With Technology, ConnectivityWhile Hyundai and Ford are still tied for first place, and Je ...
- Poise Taps Burke-Charvet As Spokesperson In New CampaignThe campaign also involves digital partnerships, sampling, retail support and a year-lo ...
- 'Flavor Swap' Will Let Consumers Shape Lay's' Flavors LineupThe new program will encourage fans to vote at Flavorswap.com, between Fe ...
- Oreo's New Global Campaign Features TV Spot With Adam Lambert VocalsThe spot is launching first in the U.S. this week, and wi ...
- Mr. Bubble Adds Children's Book To PackagingThe iconic Mr. Bubble brand, which has been captivating children at ba ...
- Gillette Claims Dollar Shaving Club's Blades Cut It Too Close Procter & Gamble's Gillette subsidiary filed a federal lawsuit against the Doll ...
- PlaceIQ Teams With IRI To Leverage Data To Enhance TargetingPlaceIQ, a location firm, announced a partnership this week with IRI ...
- P&G Shifts Bulk Of $2.6 Billion NA Media Assignment To Omnicom And Carat From SMGP&G confirmed that it has shifted most of its business away fr ...
- Febreze Enlists Jane Lynch For Parody Video"Jane Lynch is a great fit for the brand, which is root ...
- Unilever Completes $7 Billion Global ReviewThe Unilever pitch, mandated by its review-every-three-years policy, was the biggest med ...
- Hallmark Teams With Best Friends Animal SocietyHallmark and Best Friends Animal Society are teaming up to help fi ...
- Stainmaster Carpet Partners With Pet ExpertStainmaster brand carpeting is enlisting pet expert Andrea Arden to promote t ...
- Study Finds Online Groceries Not Just For Gen YWhile much of the gains are coming from predictable segments, consulting fi ...
- Kraft Heinz Conducts Agency ReviewWord of the creative agency review follows last month's decision by t ...
- Top 100 CPG Brands' Sales, Market Share Down, Even As Overall Categories GrowNearly two-thirds of the top 100 CPG brands tracked by Catalina suffer ...
- Brookside Using TV To Spotlight Brand's Social BuzzThe hashtag #talkaboutdelicious is being used in Brookside's discussion with fans ...
- Oreo Launches First TV Spot For New Thins LineThe first television ad for the U.S. launch of Oreo Thins li ...
- MLB Players Partner With Nutraceutical CompanyThe Major League Baseball Players Association has entered into what it ...
- In A Digital World, Paper Makes Its Case"We're trying to remind consumers in a positive way about how [pap ...
- Kraft Heinz Names ExecutivesLeading up to the creating of the merged Kraft Heinz Co., t ...
- Kleenex Launches Real-Time 'Care' CampaignThe campaign's concept is based on research that finds that nearly 5 ...
