- Who's Using Non-Toxic/Biodegradable Laundry Detergent?
Marketing Daily, Nina Lentini - Thursday, April 25, 2013
Top 10 DMA's where adults have used non toxic/biodegradable laundry detergent ...
- Mobile's Elite: Younger, Richer Than Marketers Realize
Marketing Daily, Sarah Mahoney - Tuesday, April 23, 2013
"When you look at the data as a whole," Forrester analyst Melis ...
- Dannon Oikos, Allegra Lead Top-Selling CPG Launches
Marketing Daily, Karlene Lukovitz - Thursday, April 18, 2013
Dannon Oikos and Allegra were respectively the most successful food/beverage and non-foo ...
- Dunkin' Donuts' Hot Teas Get Redesign
Marketing Daily, Karlene Lukovitz - Wednesday, April 10, 2013
It features bold, modernized graphics to mark the tenth anniversary of t ...
- Behr Paints BuzzFeed
Marketing Daily, Karl Greenberg - Tuesday, April 9, 2013
Behr is going after a younger crowd via a program with soci ...
- Recognizing The Companies That Embrace Sustainability On A Daily Basis
Marketing: Green, Lisa Glover - Wednesday, April 10, 2013
On April 22, less than two weeks from now, more than o ...
- Ram, Kraft, Cabela's, Dr Pepper In Country Music Deal
Marketing Daily, Tanya Gazdik - Monday, March 25, 2013
The Academy of Country Music announces it has signed on a sl ...
- All, Snuggle Hit Homer For Little League
Marketing Daily, Karl Greenberg - Friday, March 22, 2013
Teresa Bello, VP cleaning strategy and VP of the All brand, sa ...
- Zippo Lights Up For Rock Concert Series
Marketing Daily, Karl Greenberg - Tuesday, March 19, 2013
For the Mayhem concerts, the company will do several activations, including ...
- Unilever Partners With Lotus F1 For SureMen
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 19, 2013
Unilever is getting in front of the Formula 1 season with ...
- Dove Men+Care Makes Fatherhood The Message
Marketing Daily, Sarah Mahoney - Thursday, March 14, 2013
While the TV spots have a warm-and-fuzzy feeling, the company is reverti ...
- PepsiCo Loses CMO To S.C. Johnson
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 11, 2013
PepsiCo's CMO, Salman Amin, is leaving the company for S.C. Johnson ...
- Unilever, DailyCandy Partner For 'Fashion Star'
Marketing Daily, Karl Greenberg - Friday, March 8, 2013
Unilever's Suave division is touting its high-end Suave Professionals line and i ...
- At Campbell's Innovation Is Mmm Mmm Good
Raw, Steve McClellan - Monday, March 11, 2013
Campbell's CEO Denise Morrison is a company insider who was elevated ...
- P&G Overhauls Olay's Regenerist Line
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 5, 2013
Procter & Gamble is rolling out a new line of Olay Regeneri ...
- Just Cavalli: Snakes, Seduction And JaggerSpawn
Marketing Daily, Sarah Mahoney - Thursday, February 28, 2013
"We wanted to have an animalistic theme, and as we looked ...
- L'Oreal Brand Site Goes Ecommerce
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 27, 2013
L'Oreal Paris is the latest brand to try responsive design, a w ...
- Unilever Touts Dove Men + Care
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 15, 2013
Next month, Unilever's Dove Men+Care line will air an ad trying ...
- Trojan Takes A New Spin On Sex Ed
Marketing Daily, Tanya Gazdik - Monday, February 11, 2013
Trojan is marking Condom Awareness Week with an innovative promotion. The compa ...
- Gillette India Addresses Violence Against Women
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 11, 2013
Gillette India may be the first global marketer to launch a campai ...
- Chris Paul Backs Avon
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 11, 2013
Old Spice is running a marketing campaign with Green Bay Packers wi ...
- Ford Drives To The Fore In Brand Loyalty
Marketing Daily, Karl Greenberg - Thursday, February 7, 2013
The big mover was Ford, which had been in the middle ...
- Q&A: Joe Montana Dishes On Life As A Stain
Marketing Daily, Sarah Mahoney - Tuesday, February 5, 2013
Talk about a rush for San Francisco 49ers fans -- not on ...
- Razor Blade Makers Make Blades Mortal?
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 1, 2013
Are Gillette and Schick, which account for about 90% of the replacement-bla ...
- Dunnhumby Gets Data For Kroger
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 31, 2013
The Kroger Co. and London-based Dunnhumby Ltd. are going through loyalty ca ...
- Mintel Sees Bright Colors In Nail Care
Marketing Daily, Karl Greenberg - Wednesday, January 30, 2013
The nail color and care market in the U.S. has grown ...
- Barbasol, Axe Get Mighty Manly
Marketing Daily, Sarah Mahoney - Tuesday, January 29, 2013
In the biggest ad endeavor ever for Barbasol, launched in 1919, ...
- P&G's Tide Ready For Super Bowl Close-up
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 28, 2013
Procter & Gamble will run a 30-second ad for Tide during t ...
- Bastianich Talks About Quit-Smoking Endorsement
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 23, 2013
GlaxoSmithKline recently signed restaurateur and vintner Joe Bastianich, who runs world-famous restauran ...
- Who's Using Aveeno?
Marketing Daily, Nina Lentini - Tuesday, January 22, 2013
Top 10 DMAs in which adults who used any Aveeno facial sk ...