- Social Media Paying For 'News Content' - TV And Otherwise?
TV Watch, Wayne Friedman - Monday, June 5, 2023
Meta has been paying U.S. news publishers for news stories, and so ...
- AdRoll Finds CPMs Fell On Average 33% In Q1 2023
Performance Marketing Insider, Laurie Sullivan - Thursday, June 1, 2023
AdRoll released its Q2 State of Digital Marketing Report, analyzing overall marketi ...
- CMOs To Decrease Investments In Paid Search: Gartner Study
Data & Programmatic Insider, Laurie Sullivan - Monday, May 22, 2023
Marketing budgets compose 9.1% of total company revenue this year -- sti ...
- Ally Paid-Search Lead Says Customer-Centric Means Being 'Curious,' 'Intimate' With Data
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 17, 2023
Being more intimate with the numbers helps marketers question why something wor ...
- Lundberg Farms Quits Earth Day In Ad Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 20, 2023
Lundberg Family Farms has launched a campaign to convey that every d ...
- Horizon Scores The NFL: Includes All Paid Media, Plus 'Owned Asset Optimization'
MediaDailyNews, Joe Mandese - Tuesday, April 18, 2023
"We will also lead the NFL footprint global expansion and will wo ...
- Premium Streamers See Sharp Q1 Slowdown In Paid TV, Marketing/Media Value
Television News Daily, Wayne Friedman - Friday, April 14, 2023
National TV paid ad spend for video streaming was projected at $291 ...
- Insightly Debuts New Email Tools As B2B Brands Invest More In Automation
Email Marketing Daily, Ray Schultz - Friday, April 14, 2023
Email is still the top B2B channel, with 62% of firms usi ...
- Danone's Media Exec Dares To Be Good
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, April 5, 2023
I was like, "oh my gosh, I don't think I'm ever goi ...
- Paramount Starts First D2C Ecommerce Platform For Entertainment Brands
Television News Daily, Wayne Friedman - Thursday, March 16, 2023
Paramount Shop will house a range of entertainment-branded products across all t ...
- FanDuel Bets On Horizon Next, Names It Lead 'Paid Media' Shop
MediaDailyNews, Joe Mandese - Friday, March 10, 2023
Responsibilities include media strategy and buying for TV, OTT and out-of-home med ...
- Tinuiti Acquires Ampush In Move To Further Support Paid Social
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 24, 2023
Performance marketing firm Tinuiti today announced the acquisition of Ampush, a grow ...
- TV Networks Boost Program Promo Spend In January, But Impressions Fall
Television News Daily, Wayne Friedman - Monday, January 23, 2023
TV networks' advertising/promo for their own shows, streaming efforts and other servic ...
- Em-Power Yourself With This Ocean Spray Director
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, January 24, 2023
"The hardest thing that I've had to just learn and continue ...
- Whalar Assembles Ad Platforms For New Creator Measurement Solutions
Digital News Daily, Colin Kirkland - Tuesday, January 10, 2023
Creator commerce company Whalar has announced full-funnel measurement solutions for the creat ...
- Paid-Search Ad Spend Falls 18% On Average In December
Performance Marketing Insider, Laurie Sullivan - Monday, January 9, 2023
The average daily amount spent in paid-search advertising fell 18% in Decemb ...
- SEO Tips To Offset Inflation In 2023
Performance Marketing Insider, Laurie Sullivan - Friday, December 23, 2022
As traditional and paid-media costs rise, SEO in particular has become t ...
- Marketers Say Performance-Driven Media Are Vital For 2023
Research Intelligencer, Rob Williams - Friday, December 9, 2022
Marketers also face uncertainties as consumer privacy becomes a bigger issue, leadi ...
- Google Analytics 4 Migration Deadline For UA360 Moved To 2024, Cites Complexities For Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 27, 2022
The transition to Google Analytics 4 is complex. Google has moved t ...
- Publishers Clearing House Taps 70 Years Of Data To Launch PCH Audiences
Performance Marketing Insider, Laurie Sullivan - Monday, October 24, 2022
The audience segments are built from signals collected about the 170 milli ...
- Tripadvisor Creates Amazon Prime Video Series - Travel Guides To Mysterious Destinations
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 19, 2022
Tripadvisor has announced a limited series on Prime Video to create uniq ...
- NBTV Builds Out The Next Generation Of Streaming Media - From Golf To Cannabis
Data & Programmatic Insider, Laurie Sullivan - Monday, October 10, 2022
NBTV built a network to responsibly promote and sell alcohol and wi ...
- Video Streamers This Summer Up 6% In Paid Spend, Media Advertising Value
Television News Daily, Wayne Friedman - Friday, August 19, 2022
Against a possible slowdown of streaming growth, video streaming platforms bought, ...
- Skai: Q3 2022 Could Become Rockiest Road For Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 28, 2022
Despite recession fears, overall, spending growth rose in Q2 2022, with reta ...
- Salgueiro Tapped To Lead LINK Agency's Paid Media Team
MAD, Fern Siegel - Wednesday, July 27, 2022
LINK manages short-form TikTok campaigns for brands to enhance their visibility ...
- Video Streamers' Paid Ad Spend Up 38% In Q2, But Lower Media Value From TV Net Promos
Television News Daily, Wayne Friedman - Monday, July 11, 2022
Video streaming platforms ramped up paid ad spend by 38% in ...
- Mass Personalization: Walgreens' Road To Customer-Level Marketing
The MediaPost Cases, Lisa Singer - Friday, June 10, 2022
What does "personalization at scale" really mean - not just for custom ...
- Search, Affiliate Marketing Fraud To Cost Industry Billions
Performance Marketing Insider, Laurie Sullivan - Thursday, June 2, 2022
Fraudulent search -- direct and organic -- non-paid traffic contributes about 2 ...
- Havas Group Acquires Search Laboratory, Secures Place In Cookieless Future
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 6, 2022
Havas Group on Wednesday announced the acquisition of Search Laboratory, a digit ...
- Brands See Less Organic Engagement On Social Media
Research Intelligencer, - Thursday, February 17, 2022
Sports teams bucked the trend as fans interacted with posts amid ...