- Amazon Counterfeit Crime Unit Launches, Follows Similar Crackdown By Google
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 24, 2020
Amazon said it will work with independent investigations and aid law enforceme ...
- Marketers, Agencies Say It's Time Campaigns Go Multilingual, Multicultural
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 19, 2020
Brands need to ensure they have the Spanish-language content and landing pa ...
- Google U.S. Ad Revenue Estimated To Drop For First Time In 12 Years
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 22, 2020
Google's net U.S. digital ad revenue will decline by 5.3% to $39. ...
- Fitness Equipment Brands: Time To Rethink Campaigns As Gyms Re-Open
Performance Marketing Insider, Laurie Sullivan - Friday, June 19, 2020
From dumbbells to kettlebells and storage for all, the sale of at-ho ...
- Google Cracks Down On Clickbait Ads Related To 'Sensationalist' Text, Images
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 18, 2020
Beginning in July, Google will disallow ads with sensationalist or clickbait te ...
- Google Launches Smart Campaigns Features To Aid SMBs
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 17, 2020
Google now will allow companies to run Smart campaigns advertising directly fr ...
- Media Buyers Want NewFronts, UpFronts To Merge, Unsure Of Budgets For 2021
MediaDailyNews, Laurie Sullivan - Tuesday, June 16, 2020
Some 72% of media buyers say the NewFronts are more important th ...
- Hispanic Market Ready To Hit New Highs, Demands
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 22, 2020
Bilingual U.S. residents have quickly become a focus for advertisers across politic ...
- Ro Learns To Sell Telehealth By Not Selling Telehealth
Brand Insider Podcast, Steve Smith - Friday, June 12, 2020
It is hard to imagine a category more relevant to consumers duri ...
- B2B Wannabes: Most Brands Have A Customer-Centricity Gap, Study Finds
Email Insider, Ray Schultz - Wednesday, June 10, 2020
Seventy-one percent of B2B brands admit they have a "customer-centricity gap," b ...
- Advertisers' Spend, Performance On Google, Amazon Drive Higher Returns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 4, 2020
Retail is showing momentum for a broadly defined "at-home comfort" category, includi ...
- Tesla Being Pushed By Shareholder To Use Paid Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 29, 2020
Tesla shareholders will vote on whether the company will use paid advertisi ...
- Advertisers In New Zealand First To Receive Google Ad Credits
Performance Marketing Insider, Laurie Sullivan - Thursday, May 28, 2020
This is the first phase of Google's program to provide $340 milli ...
- Email Is Top Channel Choice During Lockdown For UK Brands, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, May 27, 2020
Brands are taking a cautious approach, with only 11% of digital markete ...
- Look To User Reviews To Uncover Search Marketing Opportunities
Search & Performance Marketing Daily, Alon Gehlber - Friday, May 22, 2020
Marketers worldwide have altered their ad and marketing plans to address chang ...
- D2C Brands Drive The Highest Traffic To Their Sites
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 18, 2020
D2C companies Thrive Market and Daily Harvest saw an increase in paid-sear ...
- Apprehensions, Anticipations Post Covid-19 Stay-At-Home Orders Surface In Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 18, 2020
While COVID-19 shelter-in-place orders have impacted all industries in the past f ...
- 1-800 Contacts Settles Claims It Restricted Search Advertising
Digital News Daily, Wendy Davis - Wednesday, May 13, 2020
If approved, the settlement wiil resolve a 2016 class-action complaint alleging t ...
- Happy Mother's Day Data -- What's Different This Year?
Performance Marketing Insider, Laurie Sullivan - Friday, May 8, 2020
Kantar ranked the top 10 advertisers based on their share of tot ...
- Google Plays Hardball With Payment Terms
Performance Marketing Insider, Laurie Sullivan - Thursday, May 7, 2020
It appears that the lower the cost per click falls on keywo ...
- Data Shows How Amazon Reached Its Multibillion-Dollar Ad Goal
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 5, 2020
Some brands managed to increase Q1 ad spend on Amazon, driving stro ...
- Run, Don't Walk: Why Now Is The Time To Test Instacart Ads
Search & Performance Marketing Daily, Chris Cloney - Tuesday, May 5, 2020
The recent surge in demand for online delivery has fueled the asce ...
- Merkle's Data Reveal Sharp Pullback In Google Ad Spend
Research Intelligencer, - Thursday, April 30, 2020
Yearly spending growth on Google gradually slowed from 15% in January ...
- Alphabet Reports: Google Search Helps Drive Q1 2020 Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 28, 2020
Alphabet released Q1 2020 earnings Tuesday. Google Search, YouTube, and Cloud dro ...
- Paid Search Association Moves Industry Conference To Zoom
Performance Marketing Insider, Laurie Sullivan - Thursday, April 23, 2020
The Paid Search Association will hold its first conference online via Zoo ...
- Google Shopping Makes Listings Free
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 21, 2020
Starting next week, search results on Google Shopping will consist primarily ...
- TrafficGuard Offers Free Software To Google Ads SMB Advertisers, Identifying Click Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 20, 2020
Guarding ad budgets through free software that identifies click fraud in Goog ...
- Google Waives Ad-Serving Fee For Publishers, Advertisers Still Waiting For Bone
Performance Marketing Insider, Laurie Sullivan - Friday, April 17, 2020
Google on Friday said it will waive ad-serving fees for publishers th ...
- Stimulus Checks Stimulating Ecommerce, Per Search Agencies
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 16, 2020
Several search agencies have begun to see an increase in ecommerce ...
- Gift-Giving Skyrockets, As Time To Purchase Shortens
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 15, 2020
The time from first website visits to purchases fell from 37 hou ...