- Secrets That Make SEO Work Best
Performance Marketing Insider, Laurie Sullivan - Monday, April 13, 2020
For small businesses looking to cut costs due to COVID-19, SEO ...
- Search Experts Applying For U.S. Paycheck Protection Program Say Process Mismanaged
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 10, 2020
The Paycheck Protection Program now allows independent contractors and self-employed individuals ...
- eMarketer Revises Search Forecast: Can Search Evolve Toward A New Performance Model?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 9, 2020
Marketers may need to rethink the consumer journey from resulting in ...
- Google Slowly Lifts Restrictions On COVID-19 Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 2, 2020
Google will begin allowing government entities, hospitals, medical providers and non-governmental organizatio ...
- What Searchers Click On
Performance Marketing Insider, Laurie Sullivan - Thursday, April 2, 2020
A recent study of organic search and paid-search data analyzes the ty ...
- Microsoft Sees Higher Desktop Searches, Opportunity For Brands To Jump In
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 31, 2020
Rik van der Kooi, Microsoft Advertising corporate vice president, said brands mu ...
- GroupM Sees Paid Search, SEO Performance Improving
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 31, 2020
In an unexpected move, GroupM sees demand for SEO rapidly increasing ...
- Affiliate Advertising, Marketing Rising In Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 24, 2020
The Affiliate Marketing Sales Index analyzes brands' performance in 10 retail categori ...
- COVID-19 Dos And Don'ts To Help Marketers Stay Connected To Consumers
Performance Marketing Insider, Laurie Sullivan - Friday, March 20, 2020
Luminati, which collects publicly available market stats, on Friday released data ...
- Beardbrand Finds Winning Formula With YouTube Soft Sell
The MediaPost Cases, Nina Lentini - Friday, March 20, 2020
With so many options, do consumers still fall in love with the ...
- Coronavirus Takes Search Budgets On Roller Coaster As Analysts Remodel Ad Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 11, 2020
Jonathan Kagan, Cogniscient Media vp search, expects declines in verticals such ...
- Chacka Marketing Launches Creative Services Practice
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 11, 2020
Media agency Chacka Marketing announced the launch of a creative services divisi ...
- Carvana's SEO Ecommerce Strategy Driving Sales
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 11, 2020
Carvana.com and organic search are key in acquiring new customers for t ...
- Noncompliant Pharma Ads On Google Issued FDA Warning
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 5, 2020
The FDA has issued the first warning letter specific to paid-search a ...
- Redfora Ad Engages, Informs Consumers On Facebook About Coronavirus, Disaster Preparedness
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 4, 2020
Disaster preparedness company Redfora is promoting its backpacks that include necessities includi ...
- Behind The Impact Of Google Search Features On Organic Click-Through Rates
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 3, 2020
Perficient Digital's analysis examines the impact of search features on click-through rat ...
- Moz Lexicon Based On Accurate Data Creates Google Controversy
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 2, 2020
Data shows that serving up in the top space in search engi ...
- Cocooning From Coronavirus To Boost Ecommerce, Advertising Platforms, Local Search
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 28, 2020
Ecommerce will be the sector least affected by COVID-19, a strain ...
- Age Of Search, AI, And How To Excel At Customer Experience: Microsoft Study
Performance Marketing Insider, Laurie Sullivan - Thursday, February 27, 2020
First-party data sources from organic search, paid search, website and mobile a ...
- Google Terms Of Service Details Updates Coming In March
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 26, 2020
The FAQ explains how changes reflect evolving regulatory environments and Google's effor ...
- Could Victims Sue Google Over 'Unjust Enrichment'?
Around the Net In MAD London, Sean Hargrave - Monday, February 24, 2020
"The Telegraph" believes victims of scammers who advertise on Google could ...
- Google Needs To Crack Down On Financial Scammers
London Blog, Sean Hargrave - Monday, February 24, 2020
The threat of a class action is unlikely to materialise, but bett ...
- Don't Forget To Bid On Your Own Brand Terms
Performance Marketing Insider, Laurie Sullivan - Thursday, February 20, 2020
Loyalty typically leads a consumer to search on a brand term, b ...
- 42% Of Brands Advertising On Amazon = Half The Sales
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 18, 2020
Third-party sellers selling direct from Amazon's platform are more likely to spe ...
- Google AdSense Publishers Hit With Ad Extortion Email
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 17, 2020
A scheme targeting Web site owners serving banner ads through AdSense ...
- Google Battles Tulsi Gabbard Over Ad Account Suspension
Digital News Daily, Wendy Davis - Friday, February 14, 2020
Google is pressing a court to throw out a lawsuit by Democrat ...
- Valentine's Gifts Or Gifs -- More Women Than Men Give
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 14, 2020
Women seem to be more giving on Valentine's Day and the sear ...
- Grocery Giant Kroger Partners With Microsoft To Ensure CPG Companies Can Analyze Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 13, 2020
The Precision Marketing platform enables marketers to understand performance attributable to ...
- Microsoft Bing Fuels Content, Advertising With Another Privacy Search Engine
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 12, 2020
Perion Network's search technology division has launched the Privado Private Search Engin ...
- Best Buy, Not Amazon, Dominates Google First-Page Searches For Electronics
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 12, 2020
Best Buy has the most visible website on Google's Page One sear ...