- In A First, Facebook Rolls Out Header Bidding Through Partner Program
Social Media & Marketing Daily, Laurie Sullivan - Wednesday, March 22, 2017
Rather than build the technology, Audience Network, Facebook's partners program, will wo ...
- Choozle, Strata Partner To Merge Traditional TV Buying With Digital Campaigns
Real-Time Daily, Philip Rosenstein - Wednesday, March 22, 2017
Choozle, a cloud-based self-service programmatic ad platform, announced a partnership with t ...
- Industry Insiders Weigh In On Watson/Einstein Partnership
Email Marketing Daily, Jess Nelson - Friday, March 10, 2017
Two of the biggest names in artificial intelligence, Salesforce's Einstein and IBM ...
- Event Organizers Benefit From Personalized Emails
Email Marketing Daily, Jess Nelson - Wednesday, March 1, 2017
Email marketing technology and automation company Vision6 announced a partnership with Eventbri ...
- StoryPorts Partners With Litmus To Test Interactive Email Campaigns
Email Marketing Daily, Jess Nelson - Thursday, February 9, 2017
The new partnership combines the content-driven technology that helps marketers create emai ...
- Chrysler Partners With BraunAbility, Canine Companions For Independence
Marketing Daily, Tanya Gazdik - Friday, February 10, 2017
There are several more "phases" to the promotion which will be announc ...
- AKQA Expands To Australasia With DT Alliance
MAD, Steve McClellan - Tuesday, February 7, 2017
DT, with offices in Sydney, Melbourne, Auckland and Singapore, will rebrand ...
- BrightWave, Bluecore Partner For Retail Marketing
Email Marketing Daily, Jess Nelson - Wednesday, January 18, 2017
Email marketing agency BrightWave and data marketing company Bluecore have announced ...
- Chevy Partners With Warner Brothers
Marketing Daily, Tanya Gazdik - Saturday, January 14, 2017
"Many of the themes in 'The Lego Batman Movie,' like imagination, fami ...
- OgilvyRed Partners With Zype To Advise Clients on OTT Impact
MAD, Steve McClellan - Thursday, November 17, 2016
OgilvyRED, the strategic consulting arm of Ogilvy, has allied with OTT te ...
- MXM, C3 Forge Alliance To Leverage Global Service
MAD, Larissa Faw - Wednesday, November 16, 2016
The two agencies will continue to operate separately as MXM and C ...
- WPP, Spotify Forge Global Partnership
MAD, Steve McClellan - Tuesday, November 15, 2016
Spotify has been ramping up its ad sales effort and has doubl ...
- All Frienemies are Not Created Equal
Show Daily: Videos, Ross Fadner - Monday, October 24, 2016
How are you managing the relationship with your distribution partners? Regina Buckle ...
- Expedia Partners With Hawaii Tourism Authority
Marketing Daily, Tanya Gazdik - Tuesday, September 27, 2016
"We are always experimenting with new and innovative technologies that can empow ...
- Audi Partners With Airbnb, Sponsors Emmy Awards
Marketing Daily, Tanya Gazdik - Thursday, September 15, 2016
"We chose Airbnb because of their like-minded approach to the marketplace ...
- IPG Mediabrands, Innovid Form Pact To Develop Video Tech Products
MAD, Steve McClellan - Tuesday, September 13, 2016
The alliance is designed to help Mediabrands' clients (some of which a ...
- Programmatic a Full Funnel Solution for Casper
Show Daily: Videos, Ross Fadner - Thursday, August 25, 2016
Online mattress delivery upstart Casper started small with its programmatic efforts wh ...
- Campbell Ewald Backs New Hispanic Agency
MAD, Steve McClellan - Wednesday, August 10, 2016
The Interpublic shop has formed a partnership with three veteran agency executiv ...
- Innovid Furthers Partnership With IAS, Adding Real-Time Fraud Blocking
Real-Time Daily, Philip Rosenstein - Thursday, July 7, 2016
IAS and Innovid have enhanced their partnership to protect campaigns that r ...
- Publicis Groupe, Tencent Strike Global Accord
MAD, Steve McClellan - Friday, July 1, 2016
Described as a first, the Publicis-Tencent alliance involves all of Tencent's platfor ...
- Tesla, Ruby Tuesday Partner For Supercharger Stations
Marketing Daily, Tanya Gazdik - Tuesday, July 5, 2016
It's a partnership you might not have seen coming: Ruby Tuesday ...
- Agencies Form 'Smart Alliance' To Facilitate Global OOH Campaigns
MAD, Steve McClellan - Tuesday, May 10, 2016
Calling it an industry first, the agencies -- WPP's Kinetic Worldwide, Latco ...
- ESPN, Vice Team Up, Will ShareContent
Around the Net in Video, P.J. Bednarski - Wednesday, May 4, 2016
ESPN and Vice Media are teaming up to make shows together a ...
- Ford Adds Spotify To FordPass Platform
Marketing Daily, Tanya Gazdik - Wednesday, March 23, 2016
"FordPass is one way we deliver for customers a best-in-class consumer experience ...
- MediaCom Strikes 'Cultural Connections' Pact With Hofstede Centre
MAD, Steve McClellan - Thursday, February 18, 2016
Under the agreement the cross-cultural research center, MediaCom and Kantar's Lightspeed G ...
- Sendwithus Gains Litmus' Speedy Email Testing
Email Marketing Daily, Jess Nelson - Tuesday, January 19, 2016
Litmus announced a new partnership Tuesday with Sendwithus to bring real-time A ...
- Free Shipping Day Is A Year-Round Opportunity For Email Marketers
Email Marketing Daily, Jess Nelson - Friday, December 18, 2015
Friday marks the procrastinator's version of Black Friday: Free Shipping Day. Ema ...
- Extole Launches Partner Program for Customer Referrals
Email Marketing Daily, Jess Nelson - Tuesday, December 15, 2015
Referral marketing company Extole announced a new partner program Tuesday to optimi ...
- AEG Gets A Ride From Lyft With Venue Deal
Marketing Daily, Karl Greenberg - Tuesday, December 15, 2015
Andrew Klein, SVP of global partnerships at AEG tells "Marketing Daily" th ...
- NBC News, Politifact Partner Up Through 2016 General Election
Around the Net In Marketing Politics, Philip Rosenstein - Tuesday, December 15, 2015
As we get to the meat of this primary season, NBC Ne ...