- Creston Launches New Brand Partnership Agency
Around the Net In MAD London, Sean Hargrave - Monday, December 14, 2015
Creston, the marketing group that owns TMW Unlimited, has launched a n ...
- Fairmont Hotels Details Brand Partnerships
Marketing Daily, Tanya Gazdik - Sunday, November 1, 2015
FRHI Hotels & Resorts, the parent company of Fairmont, Raffles & Swissot ...
- WPP, Acquia In New Global Partnership
MAD, Steve McClellan - Wednesday, October 21, 2015
The new global partnership brings together WPP's existing Acquia partners -- includi ...
- All Nippon Airways Plans Star Wars-Themed Planes
Marketing Daily, Tanya Gazdik - Wednesday, August 19, 2015
The planes will be decorated with original "Star Wars" character R2-D2, alo ...
- Under Armour Muscling In On Nike's NBA
Marketing Daily, Sarah Mahoney - Tuesday, August 11, 2015
Under Armour just announced a multiyear global partnership with the National Basketba ...
- Simon Cowell's Syco Music Wants To Build Bands With Brands
Around the Net In MAD London, Sean Hargrave - Friday, July 31, 2015
The new marketing director at Simon Cowell's Syco Music, Michelle Marks, sa ...
- Alibaba, Unilever Partner In China
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 20, 2015
Alibaba Group and Unilever China have announced a partnership that will enab ...
- United Airlines Partners With Soho House For Amenities
Marketing Daily, Tanya Gazdik - Friday, July 10, 2015
United Airlines will soon begin offering customers amenities onboard and in airpo ...
- Macy's Partners With Men's Wearhouse, zTailors, Dormify
Marketing Daily, Sarah Mahoney - Thursday, June 11, 2015
As part of its ongoing effort to stay relevant to its young ...
- JWT, Group SJR Partner In New Content Marketing Venture
MAD, Steve McClellan - Monday, June 8, 2015
The new venture, called Colloquial, will create publishing environments for brands, specializi ...
- Cadillac Partners With 'Cool Hunting' For Design Competition
Marketing Daily, Karl Greenberg - Thursday, May 21, 2015
Says Josh Rubin, co-founder and editor in chief of "Cool Hunting": " ...
- Chevrolet Volt Car Of Tomorrow In 'Tomorrowland' Tie-In
Marketing Daily, Karl Greenberg - Tuesday, May 12, 2015
Chevrolet says that in addition to the broadcast spot, there is digit ...
- Horizon's Scout Unit And The Connect Group Cook Up Culinary Alliance
MAD, Larissa Faw - Tuesday, May 5, 2015
Scout Sports and Entertainment, part of Horizon Media, is partnering with culina ...
- Jeep Hits The Beach With World Surf League Sponsorship
Marketing Daily, Karl Greenberg - Tuesday, May 5, 2015
Jeep gets branding on the Tour Leaderboard and the yellow Leader Jerse ...
- NBCUniversal's 'The Blacklist' Drives Mustang GT In Custom Campaign
Marketing Daily, Karl Greenberg - Thursday, April 30, 2015
The ads will also run on May 7 and the May ...
- Johnnie Walker Hooks Up With 'Johnny Drama' From 'Entourage'
Marketing Daily, Karlene Lukovitz - Wednesday, April 29, 2015
The premise: Johnny Drama dreams that he's been made the new fa ...
- Hyundai Gets 'Brilliant Ideas' With Bloomberg Group
Marketing Daily, Karl Greenberg - Wednesday, April 22, 2015
Wonhong Cho, Hyundai Motor Company EVP marketing, says the program expands up ...
- Subway In Promo Partnership With New 'Avengers' Flick
Marketing Daily, Karlene Lukovitz - Tuesday, April 14, 2015
Now through May 31, while supplies last, Subway is offering limited-edition, movie-them ...
- Viacom Seeks Ad Partners As Boycott Bites
Around the Net In MAD London, Sean Hargrave - Tuesday, April 14, 2015
Channel 5's new owner is talking to rivals, including Channel 4 a ...
- WPP's Data Alliance, Facebook Expand Global Alliance
MAD, Steve McClellan - Tuesday, April 7, 2015
The Parties said they're creating new tools to help WPP clients effective ...
- Chevrolet Puts Camera On Focus Groups To Spotlight Its Cars And SUVs
Marketing Daily, Karl Greenberg - Monday, March 30, 2015
Chevrolet says the campaign's first spots, in English and Spanish, will premie ...
- Mondelez Becomes Official Snacks Brand Of Major League Soccer
Marketing Daily, Karl Greenberg - Thursday, March 19, 2015
In its new role as Official Snacks of MLS, the company wi ...
- Barkley, CDW Sell The Power Of Partnerships
Marketing Daily, Aaron Baar - Thursday, March 19, 2015
"With the increasing complexity of technology services, it makes it important th ...
- Lay's Wavy Creating First Pinterest-Based Cookbook
Marketing Daily, Karlene Lukovitz - Wednesday, March 18, 2015
By spotlighting the range of the brand's flavors, the cookbook's launch ...
- Buick Swishes Trick Shots With NCAA March Madness
Marketing Daily, Karl Greenberg - Friday, March 13, 2015
Beginning Monday, Buick will be hitting the trick shots in its fif ...
- Toyota Signs Multi-Year Global Partnership With Olympics
Marketing Daily, Karl Greenberg - Friday, March 13, 2015
The sponsorship focuses on sustainability, and revolves around what one can expe ...
- Philips, Syfy Light Up Programming
Marketing Daily, Aaron Baar - Friday, March 13, 2015
"What we've learned is the people who are syncing -- and ...
- Buffalo Wild Wings Leverages NCAA Partnership To Max With Tailored TV Ads, Multiplatform Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, March 11, 2015
The campaign -- the chain's first work from its new agency, Chiat/D ...
- Mazda Takes Austin As Auto Sponsor
Marketing Daily, Karl Greenberg - Tuesday, March 10, 2015
The Irvine, Calif.-based U.S. division of the company will have cars ...
- Celebs, Sports Stars Pushing Fruit, Veggies In Partnership For Healthier America Campaign
Marketing Daily, Karlene Lukovitz - Friday, February 27, 2015
"FNV was inspired by big consumer brands, whose tactics are relentless, compellin ...