- Creating The Perfect Partnership
Engage:Moms, Patti Minglin - Friday, February 27, 2015
Creating the perfect partnership - whether with another company or with ...
- IndyCar, USA Today Sports Media Group Ink Official Marketing Relationship
Marketing Daily, Karl Greenberg - Thursday, February 26, 2015
C.J. O'Donnell, Hulman Motorsports CMO, says that, to be clear, it isn ...
- Stonyfield Targets Moms On Kids' Milestones Via BabyCenter Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, February 25, 2015
It's critical for the organic yogurt maker to reach mothers precisely ...
- Under Armour Lands 'The Greatest,' Signs Muhammad Ali
Marketing Daily, Sarah Mahoney - Thursday, February 19, 2015
"Ali is so much more than an athlete," says Barry Janoff, executi ...
- Jeep Covers All Terrain With NBCUniversal Partnership
Marketing Daily, Karl Greenberg - Monday, February 9, 2015
The company, which ran a kickoff commercial during the Super Bowl abo ...
- Alibaba.com Forms Partnership With Lending Club For U.S. Buyers From China's Merchants
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 3, 2015
China's Alibaba.com has formed a partnership with Lending Club, a U.S. lendi ...
- T-Mobile Bet On Big Presence For Big Game
Marketing Daily, Aaron Baar - Monday, February 2, 2015
"Many are saying they're spending too much on low pricing, and [thoug ...
- PepsiCo's Winning Retail Game Plan Allows For Few Time-Outs
Marketing Daily, Karlene Lukovitz - Friday, January 30, 2015
No company has more invested in the Super Bowl than PepsiCo, a ...
- Chipotle Snags More Famous Authors For Round Two Of On-Package Essays
Marketing Daily, Karlene Lukovitz - Wednesday, January 28, 2015
The concept of exposing the restaurant chain's customers to stimulating and entertaini ...
- Hyundai Renews Deal With Grammys With Third 'Amplifier' Program
Marketing Daily, Karl Greenberg - Tuesday, January 27, 2015
In addition to grabbing an advertising position on CBS' Feb. 8 broadca ...
- Merrell, Oculus Rift Take Virtual Hike Through Sundance
Marketing Daily, Sarah Mahoney - Monday, January 26, 2015
The immersive experience is the first-ever commercial use of this "in motio ...
- Spartan Race Hands Off To Whole Foods
Marketing Daily, Sarah Mahoney - Thursday, January 22, 2015
Says Kenneth Koleyni, EVP, strategic development at Spartan: "We're more than ju ...
- Adslot Taps PubMatic For Programmatic Direct Supply
Real-Time Daily, Tyler Loechner - Wednesday, January 14, 2015
Adslot, a programmatic direct ad platform, and PubMatic, a supply-side platform (SSP ...
- Bloomie's Ties In With NBA All-Stars
Marketing Daily, Sarah Mahoney - Monday, January 12, 2015
Bloomingdale's is partnering up with "GQ" for three videos with the fashion-forwa ...
- Havas, Universal Music Strike Global Data Accord
MAD, Steve McClellan - Monday, January 5, 2015
As part of the initiative, UMG's proprietary data across multiple artists a ...
- How To Rock A Broadcast Event Takeover
Marketing: Entertainment, Scott Jones - Thursday, December 18, 2014
Did you watch the American Music Awards last month? Beyond the over-the-t ...
- Walgreens Offers Virtual Doctor Visits Via App
Marketing Daily, Sarah Mahoney - Wednesday, December 10, 2014
The announcement is the latest digital initiative from the Deerfield, Ill.-based retaile ...
- Greyhound Takes Movie Audiences To Middle Earth
Marketing Daily, Aaron Baar - Thursday, December 4, 2014
"A good portion of our customers see movies an average of t ...
- Is Google Too Late To Out-Build Microsoft's Partner Network?
SearchBlog, Laurie Sullivan - Thursday, December 4, 2014
Google said Thursday it will update its partner program to combine i ...
- Bands And Brands, Unite; Just Do It Right
Marketing Daily, Karl Greenberg - Monday, December 1, 2014
In the study, 68% of artist managers cited brand partnerships as ...
- Chrysler Dances With American Music Awards Broadcast
Marketing Daily, Karl Greenberg - Monday, November 24, 2014
The Eminem ad teased the upcoming video for his song, wherein ...
- IPG Taps Millennial Media To Expand Into Mobile Programmatic
Real-Time Daily, Tyler Loechner - Thursday, November 13, 2014
Interpublic Group (IPG) and Millennial Media, a mobile ad firm, on Thursd ...
- Airpush, MobFox Team To Form Private Mobile Ad Exchange
Real-Time Daily, Tyler Loechner - Monday, November 10, 2014
MobFox, the European mobile programmatic ad exchange Matomy Media Group acquired f ...
- Exchange Lab Adds Adbrain To DSP Roster
Real-Time Daily, Tyler Loechner - Wednesday, November 5, 2014
The Exchange Lab's programmatic "marketplace," which lets marketers tap into any ...
- Australian Publishers Team To Launch Private Mobile Exchange
Real-Time Daily, Tyler Loechner - Monday, November 3, 2014
Fairfax Media and Mi9, two of Australia's largest media companies, on Mond ...
- Google, PwC Partner To Sell Cloud Services
SearchBlog, Laurie Sullivan - Tuesday, October 28, 2014
Google wants to sell more business cloud services, so the company h ...
- Hootsuite Cozies Up With Agencies
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, October 22, 2014
Hootsuite announced Wednesday the launch of its Global Agency Partner Program tailored ...
- DigitasLBi Acquires Adobe Specialist 3|Share
MAD, Larissa Faw - Wednesday, October 15, 2014
Earlier this summer, Publicis Groupe announced a strategic partnership with Adobe ...
- BMW Backs Frieze Masters
Marketing Daily, Karl Greenberg - Wednesday, October 8, 2014
BMW, which has been a sponsor of Frieze art fairs for ...
- Beefeater and Legoland Partner Via Cherry London
Around the Net In MAD London, Sean Hargrave - Tuesday, October 7, 2014
Beefeater and Legoland have both appointed Cherry London to handle marketing proposition ...