- DigitasLBi Taps Rubicon For Programmatic Buying
Real-Time Daily, Tyler Loechner - Monday, September 29, 2014
DigitasLBi, a Publicis Groupe agency, on Monday announced a partnership with Rubic ...
- Wenner Media Taps iSocket For 'Programmatic Direct' Tech
Real-Time Daily, Tyler Loechner - Wednesday, September 24, 2014
Wenner Media, publisher of "Rolling Stone," "Us Weekly" and "Men's Journal," th ...
- Martin Mercado, McCann Partner In New Argentina Agency
MAD, Steve McClellan - Tuesday, September 23, 2014
Mercado, a celebrated Argentinian creative, was behind a controversial Anti-British ad th ...
- Varick Enters 'Programmatic Native' Space, Partners With 3 Native Ad Companies
Real-Time Daily, Tyler Loechner - Monday, September 15, 2014
Varick Media Management on Monday announced its foray into the "programmatic nativ ...
- Marvel Characters Assemble For 'Super Hero September'
Marketing Daily, Aaron Baar - Saturday, September 6, 2014
The effort will include retail partnerships, licensing, advertising and online activations th ...
- For IPG Placed Is The Place To Be
MAD, Steve McClellan - Thursday, September 4, 2014
The holding company has entered into a strategic partnership with the Seattle-bas ...
- Nissan Brings Back Heisman House
Marketing Daily, Karl Greenberg - Monday, September 1, 2014
Central to the effort, via TBWA\Chiat\Day and ESPN's shop CreativeWorks, are s ...
- Coke Zero Begins Football Countdown
Marketing Daily, Aaron Baar - Tuesday, August 26, 2014
"There's joy in the preparation for game day, and Coke Zero provid ...
- Lay's Uses Courier, Pedicabs In Urban Sampling Push
Marketing Daily, Karlene Lukovitz - Wednesday, August 20, 2014
Baskets bearing the Lay's finalist flavors, deli sandwiches, bottles of PepsiCo's Aquafi ...
- Hyundai Launches 'The Genesis' With TNT's 'Legends'
Marketing Daily, Karl Greenberg - Monday, August 18, 2014
Hyundai's branded-content program around its exclusive sponsorship of TNT's new "Legends" ...
- TubeMogul Partners With AudienceXpress, Gives Buyers Access To TV Ads Via Programmatic
Real-Time Daily, Tyler Loechner - Wednesday, August 13, 2014
AudienceXpress, a TV audience-buying platform, has partnered with TubeMogul, a programmatic ...
- Nissan In Multi-Year Partnership With UEFA Champions
Marketing Daily, Karl Greenberg - Tuesday, August 12, 2014
The sponsorship kicks off with a global campaign featuring some new Niss ...
- Mediahub/Mullen Partners With Videology For Programmatic Ads
Around the Net in Real-Time, Tyler Loechner - Monday, August 11, 2014
Adweek has reported that Mediahub, the media arm of Mullen, has partner ...
- Horizon, Clients Interface With Music, Artists In New Ways Via Clear Channel Partnership
MAD, Larissa Faw - Monday, August 11, 2014
The media agency is partnering with Clear Channel to pilot the laun ...
- Honda Goes Social For Summer 'Cheerance'
Marketing Daily, Karl Greenberg - Thursday, August 7, 2014
This time it's about "Cheerance" where, in addition to traditional media execution ...
- Gatorade Expands Comics Concept, Including Bottles
Marketing Daily, Karlene Lukovitz - Thursday, August 7, 2014
This time, in addition to their comic books, each superhero character wi ...
- Chrysler Taps Comedians To Say 'Don't Touch My Dart'
Marketing Daily, Karl Greenberg - Wednesday, August 6, 2014
A new campaign for the car features comedian/actors Craig Robinson, probably be ...
- Guitar Center Going Big Into Media, Expanding Retail
Marketing Daily, Karl Greenberg - Wednesday, August 6, 2014
The retailer, which has marketing partnerships with QuestLove as part of t ...
- Hyundai Exclusive Sponsor Of TNT's 'Legends'
Marketing Daily, Karl Greenberg - Tuesday, August 5, 2014
The show, with which Hyundai Motor America is touting the 2015 Genesi ...
- Lincoln Motor Sails To Martha's Vineyard For Film Festival
Marketing Daily, Karl Greenberg - Wednesday, July 30, 2014
At the film festival, which takes place the weekend of Aug. ...
- Dunkin' In Multi-Element 'Shark Week' Partnership
Marketing Daily, Karlene Lukovitz - Tuesday, July 29, 2014
According to Hill Holliday VP director of experience design Jamie Scheu, th ...
- Mercedes-Benz Looms Large At Open Championship
Marketing Daily, Karl Greenberg - Tuesday, July 15, 2014
Mercedes-Benz, which has a presence around the world at a variety ...
- YouTube Searching Hollywood For Content Players
Around the Net in Video, P.J. Bednarski - Monday, July 14, 2014
YouTube is going around Hollywood, looking for the right content to impro ...
- JetBlue Supports Ocean Protection
Marketing Daily, Tanya Gazdik - Tuesday, July 8, 2014
"Sustainability cannot [just] be 'a nice thing to do,'" says Sophia Mendelsoh ...
- Chevrolet Launches 4G LTE With Fireworks, New Spots
Marketing Daily, Karl Greenberg - Monday, July 7, 2014
General Motors has been planning its first-mover play in the connected-car rea ...
- Bidstalk Plugs Into AppFlood Exchange To Reach Chinese Market
Real-Time Daily, Tyler Loechner - Thursday, July 3, 2014
Bidstalk, a mobile demand-side platform (DSP), has plugged into AppFlood, a China-bas ...
- Audi Seeks Smart, Provocative; Finds FX's 'Tyrant,' 'Fargo'
Marketing Daily, Karl Greenberg - Tuesday, July 1, 2014
"The biggest task we have still in marketing is awareness," says Lor ...
- Denny's Offers Branded, Remixed Atari Games
Marketing Daily, Karlene Lukovitz - Tuesday, July 1, 2014
The games -- designed primarily to attract Gen X consumers with familie ...
- LA's Mistress Forms German Agency Venture
MAD, Steve McClellan - Monday, June 30, 2014
The ad agency is partnering with Hamburg-based freiheit.com to form Mistress.tech th ...
- Contest Promotes Chipotle's New Soccer Sponsorship
Marketing Daily, Karlene Lukovitz - Wednesday, June 18, 2014
The contest's winner will receive a trip for four to Portland, Or ...