- Mondelez Taps TubeMogul For Programmatic Video, Keeps MediaVest Involved
Real-Time Daily, Tyler Loechner - Monday, June 16, 2014
Mondelez International, the CPG brand behind Oreo, Triscuits and other snack food ...
- Honda Launches Honda Stage, Takes To The Road
Marketing Daily, Karl Greenberg - Wednesday, June 11, 2014
Tom Peyton, who oversees marketing and advertising at American Honda, tells "Marketi ...
- Jaguar Sponsors Events On Both Sides Of Pond
Marketing Daily, Karl Greenberg - Monday, June 9, 2014
Jaguar says it will provide a fleet of cars for rides ...
- New Chrysler Campaign Says 'We Built This'
Marketing Daily, Karl Greenberg - Saturday, June 7, 2014
The Chrysler brand on June 7 launched the main body of i ...
- Fiat Back With Jones Soda; Photos Wanted
Marketing Daily, Karl Greenberg - Wednesday, June 4, 2014
The campaign lets people submit photos or "selfies" to #jonesinforaFiat500 for chanc ...
- Apple More Open To Working With Partner Brands
Around the Net In MAD London, Sean Hargrave - Wednesday, June 4, 2014
Apple looks set to enter a new era of "openness," experts believ ...
- Coca-Cola Partners With OPI Nail Polish
Marketing Daily, Karlene Lukovitz - Friday, May 30, 2014
The new colors will be available in June at professional salons a ...
- Annapolis Amplifies Impact Through Partnerships
Marketing Daily, Karlene Lukovitz - Monday, May 26, 2014
That's the thinking behind a notable new partnership initiative spearheaded by t ...
- Dentsu Strikes Accord With Pinterest Japan
MAD, Steve McClellan - Thursday, May 22, 2014
The Tokyo-based holding company will serve as "strategic partner" to the soci ...
- The Birdman Flies For Mini
Marketing Daily, Karl Greenberg - Tuesday, May 20, 2014
"It's a natural fit between our communities and our thinking," says Mi ...
- T-Mobile, Univision Team To Reach Hispanics
Marketing Daily, Aaron Baar - Thursday, May 15, 2014
"We are a trusted brand for 56 million Hispanics," Rick Alessandri, e ...
- Oreo In Global 'Transformers' Partnership
Marketing Daily, Karlene Lukovitz - Wednesday, May 14, 2014
The TV ad, "Little Help," will launch May 15 in more th ...
- Christy Turlington, Ed Burns Snuggle In Eternity Effort
Marketing Daily, Sarah Mahoney - Monday, May 12, 2014
Look closer: Who's smooching supermodel Christy Turlington in the new Calvin Kle ...
- Hyundai To Tout Genesis And Sonata At FIFA
Marketing Daily, Karl Greenberg - Thursday, May 8, 2014
Steve Shannon, VP marketing of Hyundai Motor America, tells "Marketing Daily" th ...
- Sony Launching Branded 'Experiences'
Marketing Daily, Aaron Baar - Monday, May 5, 2014
"Instead of a static wall of TVs showing the same content, consume ...
- Mondelez Launches Soccer Push, Real-Time Video Studio
Marketing Daily, Karlene Lukovitz - Tuesday, April 29, 2014
Having announced multi-brand sponsorships with major North American soccer teams, organizations a ...
- Terra Chips' Indie Film Backing Paying Off
Marketing Daily, Karlene Lukovitz - Tuesday, April 29, 2014
Terra Chips is realizing significant positive exposure with Millennials and other k ...
- Seen Any Good Promotions Lately?
Marketing: Travel, Harvey Chipkin - Monday, April 21, 2014
The tie-in between movies and travel is longstanding. Guidebooks offering help ...
- MoPub Gives Mobile Exchange Users Access To BlueKai's Data Well
Real-Time Daily, Tyler Loechner - Tuesday, April 15, 2014
In-app ads have risen to the top of a mobile marketer's to- ...
- Kimberly-Clark Launches Campaign For Poise Microliner
Marketing Daily, Karl Greenberg - Saturday, April 12, 2014
The brand is backing the product with a campaign using the S ...
- L'Oreal Paris Launches Melanoma Awareness Campaign
Marketing Daily, Karl Greenberg - Thursday, April 10, 2014
L'Oreal Paris has tapped Eva Longoria, Aimee Mullins, Lea Michele, Diane Keato ...
- Western Union Takes Flight With 'Rio 2'
Marketing Daily, Aaron Baar - Wednesday, April 9, 2014
"We found our consumers love loyalty, family and staying true to the ...
- For Lexus, The Letter Of The Month Is F
Marketing Daily, Karl Greenberg - Monday, April 7, 2014
The new ad exemplifies all of that through a series of frenet ...
- H&M, Zara Back 'Fashion Loved By Forest' Campaign
Marketing Daily, Sarah Mahoney - Wednesday, April 2, 2014
The world's two largest fashion brands -- H&M and Zara -- ha ...
- Spider-Man Meets His Baby Me In Latest Evian Video
Marketing Daily, Karlene Lukovitz - Thursday, April 3, 2014
Evian primed the social pump for this current entry in the n ...
- Teva Leverages Bonnaroo For Social Traction
Marketing Daily, Sarah Mahoney - Wednesday, March 26, 2014
"With our Originals line, we target a mindset rather than a demographic ...
- Arm & Hammer Grabs A Bat And Ball With MLB Deal
Marketing Daily, Karl Greenberg - Wednesday, March 26, 2014
Church & Dwight says it will activate against the partnership with nationa ...
- Pure Leaf, Food & Wine Support Local Food Movement
Marketing Daily, Karlene Lukovitz - Monday, March 24, 2014
Through July, Pure Leaf will be the exclusive sponsor of the Gr ...
- Viacom Taking Tumblr To The Upfronts
Social Media & Marketing Daily, Gavin O'Malley - Thursday, March 20, 2014
Tumblr has struck a major ad partnership with Viacom ahead of th ...
- Mazda Looking For A Few Good Virtual Racers
Marketing Daily, Karl Greenberg - Friday, March 14, 2014
Mazda has a solid reputation in racing, particularly with its MX-5 Mia ...