- Bollore Group's Big New Partnership With Alibaba
Mediapsssst, Richard Whitman - Sunday, July 8, 2018
Bollore Group controls Vivendi, the parent company of ad firm Havas Grou ...
- Papa John's, Raymour & Flanigan Make Strange Marketing Bedfellows
Marketing Daily, Karlene Lukovitz - Friday, June 1, 2018
To counter mattress-in-a-box competition, the furniture retailer is offering a year ...
- Leguizamo's NGL Collective, YoAmo Partner In Bid To Attract Advertisers
MAD, Larissa Faw - Tuesday, May 29, 2018
Under the deal, NGL will create programs for U.S. advertisers seeking ...
- Dentsu Aegis, Index Exchange Partnership
MAD, Steve McClellan - Tuesday, May 29, 2018
The partnership will allow marketers to utilize Merkle-developed people-based research and targeti ...
- Petco Partners With JustFoodForDogs
Marketing Daily, Tanya Gazdik - Wednesday, May 16, 2018
Petco CEO Brad Weston says that JustFoodForDogs has distinguished itself in t ...
- Denny's Star Wars Tie-Ins Include 'Dice' Sweeps
Marketing Daily, Karlene Lukovitz - Friday, May 4, 2018
The QSR's latest movie deal also includes Star Wars trading cards, cu ...
- Utz Signs Its First Pro Sports Sponsorship, With MLB
Marketing Daily, Karlene Lukovitz - Thursday, May 3, 2018
The deal spans TV, digital, special events and retail across all U ...
- Lincoln, Sbe Collaborate, Offer Guests Access To Vehicles
Marketing Daily, Tanya Gazdik - Friday, April 20, 2018
Lincoln is renowned for its commitment to design, innovation and technology, valu ...
- Publicis Media, GlobalWebIndex Partner On Multicultural Data
MAD, Larissa Faw - Friday, March 23, 2018
A new custom data set can be segmented between linguistic preferences ...
- Embracing Partner Marketing To Drive Results
Media Insider, Cory Treffiletti - Wednesday, March 14, 2018
There's an often-overlooked tool in your toolbox, an element that can bri ...
- Publicis Taps Microsoft To Help Turbocharge Marcel
MAD, Larissa Faw - Monday, January 29, 2018
Teams of Publicis.Sapient, under the technological solutions and consulting arm of Publici ...
- Very Funny: Kantar Forms Joint Venture With Second City
Mediapsssst, Richard Whitman - Thursday, January 11, 2018
Well here's a clever idea: Team up with an improv group ...
- Lamborghini Affiliates Brand With Massage Chair, Pope
Marketing Daily, Tanya Gazdik - Monday, December 11, 2017
The licensing deal gives Bodyfriend exclusive rights over Lamborghini's branding on massa ...
- Delta Partners With Zappos, Lands' End
Marketing Daily, Tanya Gazdik - Monday, November 13, 2017
Delta has said "Passport Plum" is a way to blend the t ...
- Horizon Partners With SpokenLayer For Voice-Activated Capabilities
MAD, Larissa Faw - Thursday, October 19, 2017
Under the agreement, Horizon will now offer clients voice-enabled experiences on vario ...
- Evergage Expands Partner Program
Email Marketing Daily, Jess Nelson - Wednesday, September 6, 2017
Evergage expanded its partner program on Wednesday, joining forces with several digit ...
- Lincoln Partners With Seaport District NYC
Marketing Daily, Tanya Gazdik - Wednesday, September 6, 2017
The revitalized district is a complement to Lincoln's focus on effortless clie ...
- IBM, Salesforce Release First Joint Solutions
Email Marketing Daily, Jess Nelson - Thursday, August 31, 2017
Salesforce and IBM released their first set of joint solutions on Thursda ...
- Dentsu Aegis' The Story Lab, Influential Declare One Another "Preferred Partners"
MAD, Larissa Faw - Wednesday, August 9, 2017
As partners, the pair will combine Influential's IBM Watson AI technology wi ...
- Wunderman Partners With Founders Factory
MAD, Steve McClellan - Thursday, July 20, 2017
Wunderman said the agreement provides its clients with early access to promisi ...
- Eyeota Partners With YouGov To Bolster Data Offerings
Digital News Daily, Philip Rosenstein - Tuesday, July 11, 2017
Through a deal with international data and analytics group YouGov, Eyeota wi ...
- Mindshare, POSSIBLE Launch New Amazon-Focused Media/E-Commerce Venture
MAD, Steve McClellan - Tuesday, June 27, 2017
The offering will be available through POSSIBLE and Mindshare in Seattle, N ...
- Jaguar Land Rover Invests $25 Million In Lyft
Marketing Daily, Tanya Gazdik - Tuesday, June 13, 2017
The investment will support Lyft's expansion and technology plans and provide InMoti ...
- MailChimp Integrates With PrestaShop
Email Marketing Daily, Jess Nelson - Tuesday, June 6, 2017
Retailers that host their online storefronts on PrestaShop can now integrate the ...
- Act-On, Evergage Partner For Personalized Marketing
Email Marketing Daily, Jess Nelson - Wednesday, May 31, 2017
Act-On and Evergage announced a partnership and product integration on Wednesday aim ...
- SparkPost Selected As AWS Advanced Tech Partner
Email Marketing Daily, Jess Nelson - Tuesday, May 30, 2017
Amazon Web Services (AWS) named SparkPost as an Advanced Technology Partner ...
- WWE Launches Marketing Alliance With Rocket League
Marketing Daily, Barry Janoff - Wednesday, May 17, 2017
In addition to its sponsorship role, Rocket League creative will air acro ...
- SendGrid, FullContact Announce Partnership, Linking Social To Shopping
Email Marketing Daily, Jess Nelson - Friday, May 12, 2017
SendGrid and FullContact announced a partnership on Friday, granting SendGrid customers acce ...
- OmniVirt, Jaunt Partner To Extend VR Ad Campaign Reach
Real-Time Daily, Philip Rosenstein - Sunday, May 14, 2017
Virtual reality (VR) and video ad platform OmniVirt and 360 advertising start ...
- Vision6 And Twilio Partner, Integrate Text And Email
Email Marketing Daily, Jess Nelson - Wednesday, May 10, 2017
Vision6 announced a product integration and partnership with Twilio on Tuesday ...