- See What 'Black Panther' Did For Lexus Sales
Show Daily: Videos, Staff Writers - Thursday, April 25, 2019
Every time Marvel Studios announced anything about its "Black Panther" film, soci ...
- Platform Uses Search To Match Partners Based On Data, Artificial Intelligence
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 11, 2019
The technology analyzes and matches brands with the partners most likely ...
- Mtn Dew's 'No Name' Can Beckons 'Game Of Thrones' Fanatics
Marketing Daily, Karlene Lukovitz - Friday, March 29, 2019
Sweeps offers limited-edition cans that transform from blank to showing Arya's ki ...
- 'The Atlantic' Hires Mayer-Jones As SVP, Partnerships
Publishers Daily, Melynda Fuller - Thursday, March 28, 2019
Mayer-Jones will be responsible for leading the outlet's advertising business and i ...
- Quip's Next Act
Show Daily, Nina Lentini - Wednesday, March 6, 2019
Quip just launched a toothbrush for kids. The company learned through resear ...
- The In-House to Outsource Conundrum
Show Daily, Nina Lentini - Tuesday, March 5, 2019
"We're leading with the brand first, with an internal voice in buildi ...
- Sony Brings Hyper-personalization To Movie Launch
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The user experience opened with the movie trailer, followed by the addre ...
- Ulta Beauty, NBCUniversal In Multicultural Campaign
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
To bring the survey to life, the TODAY Brand Studio filmed ...
- T. Rowe Price Gains Awareness Via NatGeo
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The investment management firm needed to transform brand opinion, and a partnersh ...
- British Airways, 'The New Yorker' Target Empty Nesters
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
In addition to the native homepage, these cartoons were also featured ...
- Netflix's Undead Lifestyle Puts Life Into Season Two
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
It abandoned conventional tactics and created the next trend its ladies wou ...
- O'Keeffe's Creates Weather-triggered Media Plan
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
With a slashed media budget for the key season - 22% small ...
- BMW Celebrates Diversity To Showcase Sporty X2 Model
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The LGBTQ community, possessing a bold and rebellious mindset to live li ...
- Dos Equis Adds More Equis To One-Up Millennial Males
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The releases ramped up ahead of the holiday, supported by both "Fun ...
- GE, 'New York Times' Co-brand Global Audio Experience
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Giant Spoon took readers on 10 sonic journeys--from Mozambique to Hawaii--while ...
- Cadillac Drives Into Complex Con For SUV Launch
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Concluding the weekend, Cadillac partnered with rapper Nas to give away t ...
- Oh Henry! Creates New Bar For Those 4:25 Munchies
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The campaign garnered 69MM+ earned media impressions across traditional and cannabis-oriented publication ...
- Instagram, Influencers Take Center Stage In Acura, Honda Efforts
Drive Time, Tanya Gazdik - Monday, December 17, 2018
Research shows 60% of Instagram users are millennials, American Honda Social Med ...
- Fender: Leveraging What You Already Have
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Fender made a list of things it wanted to test and th ...
- The Colonel And Mrs. Butterworth Do 'Dirty Dancing' Proud
Marketing Daily, Karlene Lukovitz - Sunday, November 11, 2018
Clever takeoff ad promotes new Kentucky Friend Chicken & Waffles -- a ...
- Toyota Brings Retail Experience To Online Users
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Toyota set out to increase impressions for awareness, engagements for interest, a ...
- Bravo Delivers Results For 'Top Shelf' With Robots In L.A.
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The robots made their way into the homes of Bravolebs like Jo ...
- NBA Partners With Music Startup
Marketing Daily, Tanya Gazdik - Thursday, November 8, 2018
The global partnership, which will be announced Thursday, creates a direct li ...
- Heartstrings And Grassroots: Diversifying The Donor Base Of 'Be The Match'
The MediaPost Cases, Nina Lentini - Thursday, November 8, 2018
Be the Match's objective going into 2019 is to determine the optim ...
- Chobani Shows How To D2C When You're Not D2C
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Chobani works with one partner very closely. By doing so, it mitigat ...
- Truvia Kicks Off 'Sweet' Packet Messages, Content Partnership
Marketing Daily, Karlene Lukovitz - Wednesday, October 10, 2018
Sponsored content on 'Upworthy' includes 'sweetness type' quiz by Vanessa Hill, article ...
- Jaguar Partners With Famous San Fran Brands
Marketing Daily, Tanya Gazdik - Monday, October 1, 2018
Brands include Dynamo Donut, Ghirardelli, Philz Coffee, Blue Bottle Coffee, Harmless Harve ...
- Pilot Flying J Jumps On College Football Bandwagon
Marketing Daily, Tanya Gazdik - Friday, September 28, 2018
The TV spot features Carol, an enthusiastic staffer who showcases what Pil ...
- Subaru Partners With Amazon To Highlight Large SUV
Marketing Daily, Tanya Gazdik - Monday, September 10, 2018
The Ascent will be featured in a co-branded campaign across some ...
- Nissan Kicks, 'Billboard' Partner For August Festival
Marketing Daily, Tanya Gazdik - Friday, July 20, 2018
Throughout the festival, an immersive in-vehicle experience will be set up f ...