- Lincoln Enlists Calm, McConaughey For Wellness Initiative
Marketing Daily, Tanya Gazdik - Wednesday, August 12, 2020
"This collaboration, a first of its kind in automotive, is another w ...
- Audi Partnership Kicks It Up For Major League Soccer's Young Players
Show Daily, Nina Lentini - Wednesday, August 12, 2020
Just in the last two years, Audi has pivoted to become ful ...
- Aston Martin Partners With Whisky Maker
Marketing Daily, Tanya Gazdik - Sunday, August 9, 2020
With only 25 handcrafted bottles for sale, the single malt whisky wi ...
- Smart & Final Builds On Ecommerce Capabilities To Run Native Ads, Improve Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 7, 2020
Mercatus and CitrusAd have launched Mercatus Digital Advertising to help grocers li ...
- Hyundai Partners With Sony, Tastemade
Marketing Daily, Tanya Gazdik - Thursday, May 28, 2020
Hyundai models and technologies will be featured in five upcoming Sony Pictur ...
- Criteo Dives Into Performance For Partnerships, Traffic Generation
Performance Marketing Insider, Laurie Sullivan - Thursday, May 21, 2020
The performance of data and websites remains an important metric for bran ...
- InMobi, LiveRamp Discover Role Partnerships Play Without Third-Party Cookie Support
Data & Programmatic Insider, Laurie Sullivan - Monday, May 11, 2020
A partnership becomes more important as InMobi and LiveRamp look to addre ...
- Mini, Sixt Partnership In San Francisco Affected By COVID-19
Marketing Daily, Tanya Gazdik - Thursday, March 19, 2020
The office is considered an "essential business" so is allowed to st ...
- Mini USA Celebrates International Women's Day
Marketing Daily, Tanya Gazdik - Friday, March 6, 2020
The automaker doesn't "yell our message to massive audiences. We have conversatio ...
- Volkswagen Collaborates With Architect, Design Firm For Guggenheim Exhibit
Marketing Daily, Tanya Gazdik - Friday, February 28, 2020
Volkswagen is debuting its mobility research as a contributor to an exhib ...
- Dove Builds Largest Stock Photo Library Created By Women
MediaPost Connect, Nina Lentini - Monday, February 24, 2020
The collection features 5,000+ photographs of women from 39 countries 100% creat ...
- Google Pioneers Privacy-first Personalization Using ML
The MediaPost Cases, Nina Lentini - Tuesday, February 25, 2020
Relevance and personalization are crucial to engaging consumers online, but effective personaliz ...
- Here's A Brand Whose Marketing Is All PR, Social Engagement
Show Daily: Videos, Staff Writers - Monday, February 24, 2020
"Our secret sauce is creating partnerships with different best makers, chefs a ...
- Salt And Straw Banks On Community Partnerships
Show Daily, Nina Lentini - Monday, February 17, 2020
It is seriously in the business of building its brand into communiti ...
- Scale To Sustainability: Gravity Lands On Purple Mattress
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
Gravity Products launched on Kickstarter in 2017 and gathered $5 million ...
- How to Deepen and Scale an Affiliate Business
Show Daily, Nina Lentini - Monday, October 7, 2019
"We knew there was a big opportunity here to capitalize on wh ...
- General Motors Partners With Amazon To Add In-Vehicle Alexa
Marketing Daily, Tanya Gazdik - Wednesday, September 25, 2019
GM will also be able to create custom Alexa skills relevant ...
- BodyArmor Signs On As Major League Soccer's Official Sports Drink
Marketing Daily, Tanya Gazdik - Tuesday, September 17, 2019
BodyArmor and MLS will collaborate on exclusive custom content and key med ...
- Land Rover Partners With Musto Clothing, LEGO
Marketing Daily, Tanya Gazdik - Wednesday, September 11, 2019
The 2,573-piece LEGO model was launched alongside the new Land Rover Defend ...
- Snap Taps P&G's Craig Stimmel For Brand Partnerships
Digital News Daily, Karlene Lukovitz - Thursday, August 1, 2019
Stimmel to help Snap compete with the other big platforms for ...
- GasBuddy Finds Personalization Puts Gears In Drive
The MediaPost Cases, Nina Lentini - Thursday, June 27, 2019
GasBuddy's Car Profile feature allows for the inference of tank size a ...
- Viacom, Tyler Perry To Launch BET+ Subscription Streaming Service
Digital News Daily, Karlene Lukovitz - Monday, June 24, 2019
African Americans have high SVOD adoption rates, but are currently underserved, s ...
- Upside-Down Whopper? BK, Coke, Netflix Team On 'Stranger Things' Promos
Marketing Daily, Karlene Lukovitz - Thursday, June 13, 2019
Special Whopper's available in just 11 restaurants across 10 markets, but bu ...
- Building Stacks That Last
Show Daily, Nina Lentini - Wednesday, June 12, 2019
Nout Boctor-Smith, marketing technologist at ADP, has no ERP or CDP ...
- It Takes Several Villages: DraftKings' Multichannel, Multi-Team Success
Show Daily, Nina Lentini - Monday, June 10, 2019
DraftKings tested to see which channel is best -- email or pus ...
- Nestle Waters Runs Second Campaign With WWE
Marketing Daily, Karlene Lukovitz - Friday, May 31, 2019
Brands have updated last summer's successful sweeps-and-videos push. ...
- Cointreau, Courvoisier Strike Dating, Music Partnerships
Marketing Daily, Karlene Lukovitz - Thursday, May 30, 2019
Cointreau has created margarita-making events for Bumble-matched couples; Courvoisier is co-hosting mus ...
- Dunkin' Partners With Lauren B. Beauty For Nail Polish Promotion
Marketing Daily, Tanya Gazdik - Tuesday, May 28, 2019
New York-based Be The Machine orchestrated the collaboration, which includes eight product-inspir ...
- Doritos In Global Tie-In Campaign With New Spidey Flick
Marketing Daily, Karlene Lukovitz - Wednesday, April 24, 2019
The deal spans 35 markets and includes online games, sweeps, TV, digita ...
- See What 'Black Panther' Did For Lexus Sales
Show Daily: Videos, Staff Writers - Thursday, April 25, 2019
Every time Marvel Studios announced anything about its "Black Panther" film, soci ...