• by Ray Schultz , September 9, 2022

Validity has relaunched its partner program, a strategic initiative it claims will enable service providers and their clients to boost ROI.  

In addition, the company has announced several new partners, including Platonic Ideal, New Blue Intereactive, Reach Marketing and Jarrang.  

The goal is to foster “mutually beneficial relationships and support best-in-class service providers across the globe,” states Karen Friedrich, SVP of Global Channels at Validity. 

These partners will benefit by adding “new revenue streams, making our shared customers more successful, and amplifying their brand presence to a broader audience,” Friedrich adds.

New Blue Interactive is using the Validity suite to bolster its customer email marketing program. 

“With Election Day right around the corner, it’s a critical time to ensure that our clients are getting into as many inboxes as possible,” states Brandt McCool, chief technology officer of New Blue Interactive. 

Platanic Ideal has joined the program because “we believe getting the best data yields the best results for our clients,” adds LoriBeth Blair, founder of Platonic Ideal. “We have tried numerous Inbox Placement, DMARC and Reputation monitoring solutions and, in our humble opinion, Everest is simply the best." 

Jarrang is partnering with Validity to “bolster our email marketing deliverability services, ensuring our teams are armed with the essential data and insights to optimize our customer campaigns,” says CEO Stafford Sumner. 

Validity has had a busy year. In April, it acquired MailCharts, an ecommerce campaign platform that it says helps brands track the success of their own and competitors’ email marketing campaigns. And it has introduced such tools as Demand Tools Elements and Everest Elements.