Tag results for "performance marketing"
- Bye-Bye Superhero 'F' - Foursquare Gets A RedesignIf Foursquare's Superhero "F" could talk, it might say "the brand's technolo ...
- YouTube Videos Dominate Top Google Search Results With Unexpected DifferencesA study of YouTube video rankings in Google reveals how often YouTu ...
- Avis Finds Surprising Opportunity With Performance Data, Analytics During COVID-19Avis made a pledge promise and formed partnerships, Alex Sutton III, digit ...
- Marketers Unprepared For Changes To Come In 2021, Studies ShowWhat will it take for consumers to return to shopping in-store? ...
- Visual Programmatic Tool Gives Publishers Transparency To Support Brand SafetyPublishers on Tuesday gained a visual programmatic transparency tool from GeoEdge, allowi ...
- Centro Becomes First DSP To Integrate With OpenWeb, Keeps 'Conversations Civil'The partnership gives Centro the ability to deliver programmatic ads to 1,0 ...
- Advertisers Gain Unique Ability For Consumers To Choose Their Ads On Publisher SitesIn a rare move, consumers will gain the opportunity to choose t ...
- LinkedIn Sued Over Incorrect Ad Metrics"LinkedIn has systematically inflated ad metrics in its favor, which has enabl ...
- The Price Of Content-Related Keywords, Features Of Best-Performing TextsSEMrush's report analyzes data on Google, Twitter and other platforms as we ...
- Verizon Media Unveils 'Cookieless' ID To Replace Third-Party OnesVerizon Media on Tuesday launched a cookieless ID for the ad industr ...
- Forecast: Digital Ad Spending To Grow, Print Will StabilizeOnline display ads will see spending growth of 10%, although social med ...
- Facebook Reportedly In Talks To Acquire Customer Service Social Commerce Startup KustomerFacebook is reportedly nearing a deal to acquire a platform specializing ...
- Video Ads Rock Online, Adobe Predicts Cyber Monday Will Pull In $10-12 BillionAdobe Insights data estimates this year's Cyber Monday will become the large ...
- Facebook Conversion-Lift Tool Suffered GlitchNow Facebook admits its conversion-lift tool suffered a glitch that reportedly affect ...
- Amazon Steps Up Actions To Tackle Sale Of Counterfeit Goods On Its Platform In U.S., EuropeAmazon this week launched several initiatives to crack down on trademark issu ...
- German Automotive Engineer Brings DOOH Advertising Platform To U.S., Links To DigitalUZE Mobility, a mobile marketplace platform for OOH advertising, has debuted ...
- Atypical Shopping Patterns For Black Friday May Point To A RecoveryTo minimize shopper traffic in brick-and-mortar locations on Black Friday, retailers a ...
- COVID-19 Triggers Innovations In Executing Attribution & Analytic ModelsThe "real time" or close-to-real-time results provide the cornerstones to adjusting a ...
- Google Search Comprehends More -- How Much More?What if between every question the person in conversation lost their tra ...
- Predicting Creative Performance Moves Campaigns Into 2021"No amount of experience or practice could have prepared marketers in t ...
- 'Online Video,' 'Conversion Funnel' SoarOnline video took center stage in the past few months as ma ...
- Budgets Shift Back To DOOH, Verizon Media Study Shows Reversal Of FortuneAdvertisers used more digital media on portable devices early in the COVID- ...
- How SMBs Have Realigned Tech PrioritiesHow are businesses faring during COVID-19? Smaller firms with less than 5 ...
- 65% Of Consumers Say Digital Engagement Falls Short Of ExpectationsData silos are increasingly frustrating consumers. Some 87% in a survey ...
- Apple Begins 2021 With 2 Major Changes That Advertisers, Developers Need To KnowOne change is part of an App Store Small Business Program. Apple ...
- Study Confirms TV 'Halo Effect' For D2C, Other Brands Across Life StagesNew research from Comcast Cable's ad sales division, Effectv, and VAB fin ...
- Google Encourages Advertisers To Use Broad Match To Improve PerformanceGoogle plans to start serving Recommendations when using broad match in Goog ...
- Simpli.fi Expands Services For Retail, Ecommerce, D2C Advertisers With Transaction Value ReportingThe feature enables advertisers to track purchase price and order ID da ...
- Eye-Tracking TV Technology Company TVision Adds Person-Level DataEye-tracking TV tech company TVision has added person-level measurement data now bei ...
- Agencies, Advertisers Are Not Prepared For A Post-COVID-19 EraMarketers don't fully understand technology's role in driving business and media goal ...
