- The CMO Behind Creative Agency Majority
Performance Marketing Insider, Laurie Sullivan - Monday, March 8, 2021
Jorge Hernandez, CMO and a founding member of agency Majority, a creati ...
- Comscore Narrows 2020 Losses, Readies Investor Deals
Television News Daily, Wayne Friedman - Thursday, March 4, 2021
The media measurement company had a 2020 yearly net loss of $47 ...
- Nielsen Gets Higher Rating, On Wall Street
MediaDailyNews, Joe Mandese - Thursday, March 4, 2021
Citing "a renewed focus on measurement" in the wake of Google's decisi ...
- Data Shows How Emotional Connections Fuel Consumer Loyalty
Performance Marketing Insider, Laurie Sullivan - Thursday, March 4, 2021
A massive 81% of consumers want to form relationships with brands, whi ...
- Comcast 2020 Performance Data Shows Customers Generated 1 Trillion-Plus Internet Requests Daily
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 3, 2021
Comcast 2020 traffic patterns reveal a sharp surge in March and Apri ...
- Why Shaquille O'Neal Co-Founded A Creative Agency
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 3, 2021
What do brands get when they sign on with the ad agen ...
- Instacart Raises Millions To Accelerate Advertising And Retail Marketing Services
Search & Performance Marketing Daily, Joe Mandese - Tuesday, March 2, 2021
Few services benefited more from the COVID-19 pandemic in 2020 than onli ...
- Silverbullet Launches Contextual Engine In U.S., Taps DoubleVerify Vet As CRO
Digital News Daily, Karlene Lukovitz - Tuesday, March 2, 2021
The martech company, which specializes in leveraging first-party data and contextual intelligenc ...
- Spending Your Way Out Of A Pandemic
Email Insider, Ray Schultz - Tuesday, March 2, 2021
Many brands are increasing their digital budgets after a mixed year ...
- Trendline Interactive Acquires LeadMD
Email Marketing Daily, Ray Schultz - Tuesday, March 2, 2021
The purchase of the performance marketing agency follows the February acquisition ...
- GoDaddy Digs Deeper Into Ecommerce With Poynt In Its Back Pocket
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 2, 2021
GoDaddy spent most of 2020 into this year heavily investing in wa ...
- 2021 Will Be Unpredictable, But It Doesn't Have To Be Unplanned
Search & Performance Marketing Daily, Jason Hartley - Tuesday, March 2, 2021
2020 taught us how to make agile, data-powered decisions, with insight in ...
- Roku To Buy Nielsen's Advanced Video Ad Biz, Looks To Expand Addressable Advertising
Television News Daily, Wayne Friedman - Monday, March 1, 2021
The deal will include a strategic partnership to integrate Nielsen's ad a ...
- Alphonso Rebrands As LG Ads
Television News Daily, Wayne Friedman - Monday, March 1, 2021
LG Ads will offer connected TV ad inventory on its smart ...
- Marketing Fraud A Much Bigger Problem Than Marketers Realize, Study Shows
Data & Programmatic Insider, Laurie Sullivan - Monday, March 1, 2021
Two-thirds of marketers in a White Ops survey experienced fraud in t ...
- Twitter Remodels The House
Performance Marketing Insider, Laurie Sullivan - Monday, March 1, 2021
Wall Street analysts have a favorable view of the Twitter features announc ...
- Amazon's Twitch Refuses To Run Parent Company's Union Ads
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 26, 2021
Although Amazon is its parent company, Twitch refuses to run anti-union a ...
- The Role Of SEO In The Modern-Day Marketing Stack
Search & Performance Marketing Daily, Jim Yu - Thursday, February 25, 2021
Every piece of content, every function designed for the user experience a ...
- Google To Remove Showcase Shopping Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 24, 2021
Showcase Shopping ad groups will be removed and will stop serving a ...
- Spotify To Create Audio Ad Marketplace
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 23, 2021
Development remains in the early stages, but when complete, the Spotify Audien ...
- Centro Acquires Paid-Search Ad Platform To Build Into Basis
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 24, 2021
Centro today announced the acquisition of QuanticMind, which develops predictive ad te ...
- 2020 Gaming Benchmark Report Shows How COVID-19 Pandemic Changed Behaviors
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 24, 2021
Mobile game ad revenue grew by more than 8% in 2020 overa ...
- The CX Squeeze: Are Brands Really Ready For The Digital Future?
Email Insider, Ray Schultz - Tuesday, February 23, 2021
Some companies believe unless they achieve CX transformation now they won't ...
- When Alexa And Google Offer Unsolicited Advice
Performance Marketing Insider, Laurie Sullivan - Monday, February 22, 2021
A machine-learning algorithm allowed Alexa to infer that an initial question impli ...
- Facebook Emails Reveal Company Knew Of Inflated Metrics, Marketers Argue
Digital News Daily, Wendy Davis - Thursday, February 18, 2021
In the fall of 2017, Facebook Chief Operating Officer Sheryl Sandberg alleged ...
- Google Offers Ways To Improve Attribution, Performance As COVID Lockdowns Ease Locally
Performance Marketing Insider, Laurie Sullivan - Friday, February 19, 2021
Nearly a year into quarantine, people continue to search on Google f ...
- Tatari Taps Media Agency Vet Todd Gordon For Client Development Post
Television News Daily, Wayne Friedman - Thursday, February 18, 2021
Gordon says future TV linear and streaming efforts need more work wh ...
- Analyzing Super Bowl Ad Viewer Behavior Shows A Different Outcome
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 16, 2021
Effective Super Bowl ads typically focus on creativity and brand recall. Th ...
- Arizona, North Dakota Mobile App Laws Could Have Major Implications For Developers, Apple, Google
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 15, 2021
Laws proposed in Arizona and North Dakota would force Apple and Goog ...
- ByteDance Reportedly Calls Off Oracle, Walmart Deal
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 15, 2021
TikTok's parent company ByteDance reportedly shelved its deal with Oracle and Walma ...