- Google Rolls Out Travel Ad Updates As Fraud In Market Rises
Performance Marketing Insider, Laurie Sullivan - Thursday, May 27, 2021
Competition in travel ads increases as pent-up demand explodes. ...
- Digital Analytics Firm Contentsquare Snares $500 Million In Series E Funding
Email Marketing Daily, Ray Schultz - Wednesday, May 26, 2021
Contentsquare integrates customer-experience data across content, UX, merchandising, and performance. The late ...
- Cigna Consolidates Most Of Its Marketing Services Account With IPG
MAD, Steve McClellan - Tuesday, May 25, 2021
Cigna's new agency of record at IPG, dubbed "Team Unleash," will ...
- Facebook, Instagram Will Allow Posters To Hide The Number Of 'Likes'
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 26, 2021
Marketers like to know -- and actually depend on knowing -- t ...
- Machine-Learning Automation For Creative Comes To SMBs, Ecommerce
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 25, 2021
Pencil, backed by several influential investors, has launched a platform that lear ...
- How To Elevate Your B2B Marketing Performance
Around the Net in Email, Ray Schultz - Monday, May 24, 2021
Email is a very useful tool in B2B — if you understa ...
- Pivoting Into Ecommerce Cautiously: What Marketers Should Know
Data & Programmatic Insider, Laurie Sullivan - Monday, May 24, 2021
Sidecar's recent report analyzes a year's worth of data, providing insights f ...
- Apple Touts App Privacy In New Ad Campaign
Digital News Daily, Wendy Davis - Thursday, May 20, 2021
Apple is touting the iPhone as privacy-friendly in a new ad th ...
- SimpliSafe Secures Its Next Growth Strategy
The MediaPost Cases, Lisa Singer - Tuesday, June 1, 2021
SimpliSafe, the category-defining brand of DIY home security, has already succeeded ...
- Google Launches Tools To Grow App Business, Connect Brands With Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 20, 2021
Google released app advertising solutions Thursday during the week of I/O ...
- Finding Burger King Moments In A Fractured Mediaverse
The MediaPost Cases, Lisa Singer - Tuesday, June 15, 2021
Burger King is prioritizing the moments that matter for the company ...
- Building the Cost-Per-Visit Media Plan
The MediaPost Cases, Lisa Singer - Friday, June 11, 2021
How are digital dollars moving your customers to action? Franchisees need ...
- Facebook Opposes Class-Action Status For Advertisers Suing Over 'Potential Reach'
Digital News Daily, Wendy Davis - Monday, May 17, 2021
The claims don't lend themselves to class-action treatment, Facebook says, partly becau ...
- ANA Releases 'KPIs That Matter,' Finds The Most Important Ones Aren't Always The Most Used
MediaDailyNews, Joe Mandese - Tuesday, May 18, 2021
The most important KPIs, or key performance indicators, used by advertisers ...
- Facebook Could Lose Ability To Send EU Data To U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 14, 2021
Facebook failed to block an EU privacy decision that could suspend i ...
- Marketing Ops Fail: Marketers Challenged By Pandemic
Performance Marketing Insider, Laurie Sullivan - Friday, May 14, 2021
Marketers have been forced to examine their marketing operations' effectiveness to impro ...
- OTT, Podcasts And Blogs: Oh My, How Retail Media Is Evolving
Performance Marketing Insider, Joe Mandese - Thursday, May 13, 2021
Blogs are among the top nontraditional retail media channels used or consider ...
- Nextdoor Data Identifies Changes In Consumers' Habits
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 12, 2021
Data from the Nextdoor app has become a valuable tool for markete ...
- Yelp Ad Business Adds Self-Serve, Copy, Tracking, Budget Options
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 11, 2021
Yelp on Tuesday announced several features, from ad copy guidance to budg ...
- Tegna Sees 9% Rise In Q1 Ad Revenues; Subscriber Biz Gains 16%
Television News Daily, Wayne Friedman - Monday, May 10, 2021
Tegna's OTT and streaming ad service Premion grew 40% to $145 milli ...
- DSP Trade Desk Reports Big Gains, Warns Of Future Declines
Television News Daily, Wayne Friedman - Monday, May 10, 2021
The Trade Desk's Q1 revenue was $220 million for the period wi ...
- A Conversation With Gila Wilensky On Xaxis' 10th Anniversary
Data & Programmatic Insider, Joe Mandese - Monday, May 10, 2021
In a wide-ranging, free-wheeling Q&A, U.S. President Gila Wilensky helps define wh ...
- OAAA Releases 'Industry-Wide' Media Mobile Measurement Standard For Digital OOH Media
MediaDailyNews, Joe Mandese - Friday, May 7, 2021
The Out-of-Home Advertising Association of America this morning released a comprehensive gui ...
- What Agencies Say About The Job Market
Performance Marketing Insider, Laurie Sullivan - Monday, May 10, 2021
Ad agencies say there are many openings for the ideal candidate. Public ...
- How AI Helps Savvy Email Marketers
Around the Net in Email, Ray Schultz - Friday, May 7, 2021
Artificial intelligence is crucial in digital marketing -- and email marketing ...
- Beyond Mother's Day: Why A Moment Marketing Strategy Is Crucial
MAD, Amy Lanzi - Thursday, May 6, 2021
For shoppers and marketers looking to connect with moms in a speci ...
- The Mother Of All Performance Metrics
Performance Marketing Insider, Joe Mandese - Friday, May 7, 2021
Heading into Mother's Day weekend, Ipsos has released some revealing data abo ...
- VAB: Nielsen Improves Reach, Data Estimates
Television News Daily, Wayne Friedman - Thursday, May 6, 2021
The TV advertising trade group says Nielsen's return to maintaining its nation ...
- Apple Framework Isn't The End Of The Tracking World As We Know It -- Yet
Performance Marketing Insider, Joe Mandese - Thursday, May 6, 2021
One week into Apple's enforcement of its app-tracking transparency framework, only ...
- New Platform Democratizes Retail Performance Data For Small, Emerging CPGs
Search & Performance Marketing Daily, Joe Mandese - Thursday, May 6, 2021
NielsenIQ, the consumer research division that spun off from Nielsen earlier th ...