Tag results for "performance marketing"
- IAB Europe Releases Guide to Programmatic Out-of-Home AdvertisingIAB Europe on Friday released the Programmatic Out Of Home (OOH) Advertising Guide that examin ...
- The CX Courtship: How B2B Brands Get To The Partnership StageOver a third of B2B buyers say it is difficult to choo ...
- Performance Agency Tinuiti Adds Instacart To OfferingTinuiti, a large independent performance marketing agency, on Thursday added another marketpla ...
- Twitter Puts Focus On Performance AdvertisingTwitter on Wednesday released an update to its Carousel ads, pledging ...
- AudioEye Partners With NP Digital, Showing How Accessibility Improves SEO PerformanceDigital accessibility platform AudioEye on Tuesday announced a strategic partnership with Ne ...
- President-Elect Biden: Where The Brands SitHow will the next administration affect advertising? Centro CEO Shawn Riegsecker call ...
- Numbers Behind Google Fallout From September Search Term Update: TinuitiVisibility has dropped for performance of Google search ads. The company cit ...
- Lead-To-Account Matching, Predictive Lead Scoring Both SpikeThe last week saw increased intent among brands for "lead-to-account matching." Matchi ...
- Election Results Anxiety Had Muted Impact On $2 Billion Online Shopping: AdobeDespite predictions of slowing ecommerce sales. U.S. consumers spent $2 billion onli ...
- Microsoft Releases Targeting Segments For Holiday Events, Starting With Black FridaySupporting advertisers specifically during holiday events, Microsoft said it will release i ...
- Amazon's Ballerina Ad Sends A Messsage For The HolidaysAs the December holidays approach and COVID-19 cases continue to rise ...
- Report: Marketers Pessimistic About Third-Party Cookie ChangesSeven in 10 believe digital advertising will be adversely affected by the ...
- Citing 'Unparalleled Changes' During 2020, IPG Mediabrands Launches Reprise Commerce UnitIPG Mediabrands performance marketing agency Reprise this morning unveiled a new ecommer ...
- Rakuten Rewards Reports Average Order Value Rose To $114 On Amazon Prime DayMerchants working with Rakuten experienced a 43% traffic increase on average a ...
- Google Search Boycott: Brands, Agencies Buzz About PossibilitiesAdvertisers have yet to boycott Google Search services, as they have wi ...
- SimilarWeb Closes $120 Million Funding RoundThe investment will accelerate SimilarWeb's aggressive growth plans, drive brand awareness a ...
- Agencies Will Shed 52,000 Jobs In U.S. Through 2021, Forrester PredictsCreative talent flooding into the marketplace will spur a new wave ...
- Pinterest Launches Commerce Tools With Automated BiddingRather than entering a cost-per-click or cost-per-action bid, or maximum bid, automat ...
- For Amazon, Coca-Cola, Technology Moves To The Cloud As COVID-19 Forces ChangeAs companies from retailers to restaurants rethink contactless everything and begin ...
- Behind Neustar Second-Party Marketplace That Taps iSpot, Scanbuy, Foursquare DataNeustar is launching a second-party data marketplace that gives partners greater transparen ...
- What Wall Street Says About Tech Company Earnings -- They Report This WeekAmazon, Facebook and Google report earnings Oct. 29. Analysts are looking f ...
- Performance-Driven SocialCode Rebrands To Code3, Reflecting Consumer Attitude ShiftsSocialCode on Thursday announced its rebrand, with a focus on performance-driven marketi ...
- Confidence Among C-Suite Execs Plummets: 7 Trends For 2021 To Dig Them OutThe pandemic has changed the playbook. In a study of how peop ...
- 42% Of Advertisers Do Little Or No Creative Testing, 48% Worried About Cookieless PerformanceKantar identified three themes: Managing the complexity of media and content, navigati ...
- OAAA Launches Working Group, Sets Standards For Real-Time BiddingThe OAAA this week will launch its OpenRTB Working Group, representing med ...
- Google, Amazon Top Harte Hanks Motivating Brand Index Showing Lasting Changes In Consumer BehaviorGoogle rated the highest in Creativity and Cultural Relevance, while Amazon rank ...
- Talon To Use LoopMe's Suite Of Performance Measurement ToolsOOH firm Talon will utilize LoopMe's tech platform to better track attributi ...
- GroupM's Xaxis Appoints Gila Wilensky President Of Its U.S. OperationWilensky joins from sibling agency Essence, where she was senior vice preside ...
- Verizon Measures Campaign Success Without Asking For Personal InformationA mix of ad units and placements, programmed on a weekly schedu ...
- Amazon Advertisers Up Spend During Two Days Of PrimeKenshoo clients running Amazon Advertising during the Prime sale days spent 3. ...
