- Search Is Top Channel For Consumers To Discover Brands During COVID-19
Performance Marketing Insider, Laurie Sullivan - Monday, December 21, 2020
Some 20% of respondents to a survey discovered new brands through sear ...
- Merkle Global CEO Craig Dempster Defines Customer Experience For 2021
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 17, 2020
Merkle's Imperatives provide a guidebook focused on strategies that competitive organizations ne ...
- Mediafly Debuts Tool To Track Performance Of B2B Seller-Generated Content
Email Marketing Daily, Ray Schultz - Wednesday, December 16, 2020
Mediafly, a provider of sales technology, says companies need to send t ...
- Amazon Partners With Twitter To Deliver Tweets In Its Cloud Infrastructure
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 15, 2020
The deal marks the first time Twitter has leveraged the public clo ...
- IAB 2021: Media Buyers Focus On Performance, View Data Privacy, Ad Tracking As Top Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 16, 2020
Cause-related and mission-based advertising rose late in Q1 and in Q2 202 ...
- Inside LinkedIn's Big Strategy -- Bigger Than Product Pages
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 15, 2020
LinkedIn's aspirations are much greater than being a passive platform for compani ...
- Global Head Of IBM Watson Advertising Dubs 2021 The Year Of Evolution
Data & Programmatic Insider, Laurie Sullivan - Monday, December 14, 2020
Sheri Bachstein, global head of IBM Watson Advertising and The Weather Compan ...
- Montgomery, Millard Join LoopMe Data Advisory Board
MAD, Larissa Faw - Thursday, December 10, 2020
The Board meets quarterly to discuss the industry and to deliver strateg ...
- Bye-Bye Superhero 'F' - Foursquare Gets A Redesign
Performance Marketing Insider, Laurie Sullivan - Friday, December 11, 2020
If Foursquare's Superhero "F" could talk, it might say "the brand's technolo ...
- YouTube Videos Dominate Top Google Search Results With Unexpected Differences
Performance Marketing Insider, Laurie Sullivan - Thursday, December 10, 2020
A study of YouTube video rankings in Google reveals how often YouTu ...
- Avis Finds Surprising Opportunity With Performance Data, Analytics During COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 9, 2020
Avis made a pledge promise and formed partnerships, Alex Sutton III, digit ...
- Marketers Unprepared For Changes To Come In 2021, Studies Show
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 9, 2020
What will it take for consumers to return to shopping in-store? ...
- Visual Programmatic Tool Gives Publishers Transparency To Support Brand Safety
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 8, 2020
Publishers on Tuesday gained a visual programmatic transparency tool from GeoEdge, allowi ...
- Centro Becomes First DSP To Integrate With OpenWeb, Keeps 'Conversations Civil'
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 4, 2020
The partnership gives Centro the ability to deliver programmatic ads to 1,0 ...
- Advertisers Gain Unique Ability For Consumers To Choose Their Ads On Publisher Sites
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 3, 2020
In a rare move, consumers will gain the opportunity to choose t ...
- LinkedIn Sued Over Incorrect Ad Metrics
Digital News Daily, Wendy Davis - Wednesday, December 2, 2020
"LinkedIn has systematically inflated ad metrics in its favor, which has enabl ...
- The Price Of Content-Related Keywords, Features Of Best-Performing Texts
Performance Marketing Insider, Laurie Sullivan - Thursday, December 3, 2020
SEMrush's report analyzes data on Google, Twitter and other platforms as we ...
- Verizon Media Unveils 'Cookieless' ID To Replace Third-Party Ones
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 1, 2020
Verizon Media on Tuesday launched a cookieless ID for the ad industr ...
- Forecast: Digital Ad Spending To Grow, Print Will Stabilize
Publishing Insider, - Tuesday, December 1, 2020
Online display ads will see spending growth of 10%, although social med ...
- Facebook Reportedly In Talks To Acquire Customer Service Social Commerce Startup Kustomer
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 30, 2020
Facebook is reportedly nearing a deal to acquire a platform specializing ...
- Video Ads Rock Online, Adobe Predicts Cyber Monday Will Pull In $10-12 Billion
Performance Marketing Insider, Laurie Sullivan - Monday, November 30, 2020
Adobe Insights data estimates this year's Cyber Monday will become the large ...
- Facebook Conversion-Lift Tool Suffered Glitch
Performance Marketing Insider, Laurie Sullivan - Friday, November 27, 2020
Now Facebook admits its conversion-lift tool suffered a glitch that reportedly affect ...
- Amazon Steps Up Actions To Tackle Sale Of Counterfeit Goods On Its Platform In U.S., Europe
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 25, 2020
Amazon this week launched several initiatives to crack down on trademark issu ...
- German Automotive Engineer Brings DOOH Advertising Platform To U.S., Links To Digital
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 24, 2020
UZE Mobility, a mobile marketplace platform for OOH advertising, has debuted ...
- Atypical Shopping Patterns For Black Friday May Point To A Recovery
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 23, 2020
To minimize shopper traffic in brick-and-mortar locations on Black Friday, retailers a ...
- COVID-19 Triggers Innovations In Executing Attribution & Analytic Models
MAD, Tony Jarvis - Friday, November 20, 2020
The "real time" or close-to-real-time results provide the cornerstones to adjusting a ...
- Google Search Comprehends More -- How Much More?
Performance Marketing Insider, Laurie Sullivan - Monday, November 23, 2020
What if between every question the person in conversation lost their tra ...
- Predicting Creative Performance Moves Campaigns Into 2021
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 20, 2020
"No amount of experience or practice could have prepared marketers in t ...
- 'Online Video,' 'Conversion Funnel' Soar
MediaDailyNews, Michael McLaren - Friday, November 20, 2020
Online video took center stage in the past few months as ma ...
- Budgets Shift Back To DOOH, Verizon Media Study Shows Reversal Of Fortune
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 19, 2020
Advertisers used more digital media on portable devices early in the COVID- ...