Tag results for "performance marketing"
- Facebook Audience Network Moving To Bidding Only In 2021Facebook responded Friday to changes in Apple's iOS 14 operating system th ...
- VidMob Reveals Nuances Advertisers Don't Know About Their CreativesVidMob's Insight Stream platform surfaces a continual stream of insights from da ...
- Merkle Rejiggers Americas, EMEA Leadership RolesMichael Komasinski is moving up into the dual role of president, Merk ...
- Budgets For Local OTT, CTV Advertising Taking Media Dollars From Broadcast, Cable TV, Other MediaAmong the agency execs Borrell surveyed, 57% said budgets for OTT a ...
- Do Consumers Want To See COVID-19 Mentioned In Holiday Ads?In a study, 64% of consumers said they're as or more excit ...
- AppsFlyer Introduces Performance Index For In-App PurchasesThe company for the first time has created an Index with statistical ...
- Dailymotion Rolls Out Guaranteed Viewability Performance With MoatThe guarantee, based on performance, marks the first time Dailymotion's global netwo ...
- Google Analytics Redesign Significantly Improves Measurement For AdvertisersThe move, prompted by shifts in consumer behavior and privacy-driven changes, wi ...
- European Utility E.ON Taps Publicis' 'Power Of One' Media Solution, Starcom Will LeadE.ON, the Essen, Germany-based utility marketer championing renewable energy, has tapped Public ...
- Atlas, Influential Drive Performance, Lift For CPG Influencer Marketing Campaigns"Between 2011 and 2012, I had about 30 million social media followers ...
- Consumers Spend Less As Affiliate Marketing Takes Another HikeCan performance marketing save the holiday season? After a good run wi ...
- Vungle Acquires AlgoLift To Strengthen Mobile AdvertisingThe acquisition adds AlgoLift's algorithms and optimization technology to Vungle's global ...
- Horizon's Night Market Taps Chulis For New Data Science RoleData science veteran Kimberly Chulis is well known for her innovative wo ...
- Merkle's In-House Consultancy Filter Taps Paris As CEOThirty-year industry veteran Paris most recently served at Deloitte Digital as managi ...
- IBM Watson Advertising Expands Suite, Makes Artificial Intelligence The BackboneThe capabilities allow brands to reach consumers under strict privacy guidelines. Nielse ...
- Digital Media Could Hit A Bubble, With Advertisers Rethinking Traditional TVA former Google exec claims micro-targeting of users is far less accurat ...
- Group Nine Launches Performance-Marketing Solution For D2C BrandsG9 Direct lets direct-response advertisers buy social-media ads from the accounts ...
- Harry & David Finds Success With Cookieless TargetingBritePool, MediaMath, and Sonobi have completed their first real-time test using t ...
- Performance Marketing, How Marketers Use It And What They Plan To SpendThe best performance-marketing channels are not always the most obvious, as surv ...
- Malicious Cloned Sites, Malvertising Put Publishers, Advertisers, Consumers At RiskCloned versions of banks such as HSBC and Paragon Bank as we ...
- TransUnion's Tru Optik Acquisition To Strengthen Cookieless Identity-Based Marketing, Reach Into CTVMatt Spiegel, TransUnion EVP of marketing solutions, believes the two companies c ...
- Publishers Concerned About Exclusivity In Search With Google News ShowcaseGoogle News Showcase "gives an exclusivity to certain publishers over others," sa ...
- Verizon Ventures, Microsoft's M12 Participate In $80M Cooler Screens InvestmentThe Cooler Screens technology, which can determine textually relevant ads or promotio ...
- AddThis Founder Hooman Radfar Launches Collective With $8.65 Million In FundingHooman Radfar was an early investor in Uber, Hinge and Sweetgreen, a ...
- Disney, BuzzFeed, Xandr, TrueX Team To Pitch Value Of Driving Consumer AttentionThe companies have released a white paper that features learnings about drivi ...
- Google Third-Party Verification Launches With Integral Ad Science, HP As Beta CustomerA new metric allows marketers to see which ads were blocked a ...
- YouTube Project Shows How Sequential Storytelling Changes Video AdsYouTube partnered with the U.N. and Tribeca Enterprises to challenge creative agenci ...
- Political Advertisers Turn To No-Skip DOOH To Reach VotersConsumers are traveling, but mostly by RVs and cars. RVs have se ...
- Relax, Drink, Prove Performance: How Firstleaf Increased Wine SubscriptionsTaboola data on news readership trends shows an 80% increase in peop ...
- Pinterest Adds Performance Metrics, Shoppable FeaturesPinterest announced the launch Tuesday of ads alongside visual search results a ...
