- How SMBs Have Realigned Tech Priorities
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 19, 2020
How are businesses faring during COVID-19? Smaller firms with less than 5 ...
- 65% Of Consumers Say Digital Engagement Falls Short Of Expectations
Performance Marketing Insider, Laurie Sullivan - Thursday, November 19, 2020
Data silos are increasingly frustrating consumers. Some 87% in a survey ...
- Apple Begins 2021 With 2 Major Changes That Advertisers, Developers Need To Know
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 18, 2020
One change is part of an App Store Small Business Program. Apple ...
- Study Confirms TV 'Halo Effect' For D2C, Other Brands Across Life Stages
Digital News Daily, Karlene Lukovitz - Tuesday, November 17, 2020
New research from Comcast Cable's ad sales division, Effectv, and VAB fin ...
- Google Encourages Advertisers To Use Broad Match To Improve Performance
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 16, 2020
Google plans to start serving Recommendations when using broad match in Goog ...
- Simpli.fi Expands Services For Retail, Ecommerce, D2C Advertisers With Transaction Value Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 17, 2020
The feature enables advertisers to track purchase price and order ID da ...
- Eye-Tracking TV Technology Company TVision Adds Person-Level Data
Television News Daily, Wayne Friedman - Monday, November 16, 2020
Eye-tracking TV tech company TVision has added person-level measurement data now bei ...
- Agencies, Advertisers Are Not Prepared For A Post-COVID-19 Era
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 13, 2020
Marketers don't fully understand technology's role in driving business and media goal ...
- IAB Europe Releases Guide to Programmatic Out-of-Home Advertising
Around the Net in Search Marketing, Laurie Sullivan - Friday, November 13, 2020
IAB Europe on Friday released the Programmatic Out Of Home (OOH) Advertising Guide that examin ...
- The CX Courtship: How B2B Brands Get To The Partnership Stage
Email Insider, Ray Schultz - Friday, November 13, 2020
Over a third of B2B buyers say it is difficult to choo ...
- Performance Agency Tinuiti Adds Instacart To Offering
Performance Marketing Insider, Laurie Sullivan - Thursday, November 12, 2020
Tinuiti, a large independent performance marketing agency, on Thursday added another marketpla ...
- Twitter Puts Focus On Performance Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 11, 2020
Twitter on Wednesday released an update to its Carousel ads, pledging ...
- AudioEye Partners With NP Digital, Showing How Accessibility Improves SEO Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 10, 2020
Digital accessibility platform AudioEye on Tuesday announced a strategic partnership with Ne ...
- President-Elect Biden: Where The Brands Sit
Performance Marketing Insider, Laurie Sullivan - Monday, November 9, 2020
How will the next administration affect advertising? Centro CEO Shawn Riegsecker call ...
- Numbers Behind Google Fallout From September Search Term Update: Tinuiti
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 5, 2020
Visibility has dropped for performance of Google search ads. The company cit ...
- Lead-To-Account Matching, Predictive Lead Scoring Both Spike
MediaDailyNews, Michael McLaren - Thursday, November 5, 2020
The last week saw increased intent among brands for "lead-to-account matching." Matchi ...
- Election Results Anxiety Had Muted Impact On $2 Billion Online Shopping: Adobe
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 4, 2020
Despite predictions of slowing ecommerce sales. U.S. consumers spent $2 billion onli ...
- Microsoft Releases Targeting Segments For Holiday Events, Starting With Black Friday
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 3, 2020
Supporting advertisers specifically during holiday events, Microsoft said it will release i ...
- Amazon's Ballerina Ad Sends A Messsage For The Holidays
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 2, 2020
As the December holidays approach and COVID-19 cases continue to rise ...
- Report: Marketers Pessimistic About Third-Party Cookie Changes
MAD, Larissa Faw - Friday, October 30, 2020
Seven in 10 believe digital advertising will be adversely affected by the ...
- Citing 'Unparalleled Changes' During 2020, IPG Mediabrands Launches Reprise Commerce Unit
MediaDailyNews, Joe Mandese - Thursday, October 29, 2020
IPG Mediabrands performance marketing agency Reprise this morning unveiled a new ecommer ...
- Rakuten Rewards Reports Average Order Value Rose To $114 On Amazon Prime Day
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 29, 2020
Merchants working with Rakuten experienced a 43% traffic increase on average a ...
- Google Search Boycott: Brands, Agencies Buzz About Possibilities
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 28, 2020
Advertisers have yet to boycott Google Search services, as they have wi ...
- SimilarWeb Closes $120 Million Funding Round
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 27, 2020
The investment will accelerate SimilarWeb's aggressive growth plans, drive brand awareness a ...
- Agencies Will Shed 52,000 Jobs In U.S. Through 2021, Forrester Predicts
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 27, 2020
Creative talent flooding into the marketplace will spur a new wave ...
- Pinterest Launches Commerce Tools With Automated Bidding
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 27, 2020
Rather than entering a cost-per-click or cost-per-action bid, or maximum bid, automat ...
- For Amazon, Coca-Cola, Technology Moves To The Cloud As COVID-19 Forces Change
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 27, 2020
As companies from retailers to restaurants rethink contactless everything and begin ...
- Behind Neustar Second-Party Marketplace That Taps iSpot, Scanbuy, Foursquare Data
Data & Programmatic Insider, Laurie Sullivan - Monday, October 26, 2020
Neustar is launching a second-party data marketplace that gives partners greater transparen ...
- What Wall Street Says About Tech Company Earnings -- They Report This Week
Performance Marketing Insider, Laurie Sullivan - Monday, October 26, 2020
Amazon, Facebook and Google report earnings Oct. 29. Analysts are looking f ...
- Performance-Driven SocialCode Rebrands To Code3, Reflecting Consumer Attitude Shifts
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 22, 2020
SocialCode on Thursday announced its rebrand, with a focus on performance-driven marketi ...