Tag results for "performance marketing"
- The OpenX CFO Who Is Stuck On PerformanceDefining money management as "risk and reward," OpenX CFO Mark Liao ...
- From Experian And Equifax To Infutor, Why Data Guru Kevin Dean Will Never Stop Asking 'Why'The best piece of advice Kevin Dean, newly appointed COO at Infut ...
- Microsoft Takes On DeepfakesMicrosoft's partnership with the AI Foundation makes the tools available to organizatio ...
- Yelp To Add Heat Maps, Keyword Blocking For AdvertisersYelp on Thursday launched ad tools to improve local advertisers' campaign manageme ...
- Walmart Strikes TV Measurement, Analytics Deal With 605 To Expand Ad Initiatives605, a platform for TV measurement and audience analytics, has formed ...
- From Ford's Assembly Line To Harte Hanks' Newly Created D2C Ecommerce DivisionNamed Harte Hanks' managing director to lead its new D2C ecommerce divisio ...
- Advertisers Will Spend $58.6 Billion On Ecommerce Ads To Reach Millions Of ConsumersData from GfK and WARC shows where advertisers will spend ad budge ...
- H&R Block, Nextdoor Project Reduces Social Isolation During COVID-19The project invests in programs that support small businesses and builds connectio ...
- Ad Effectiveness: TV Plus Digital Significantly Outperforms Digital OnlyPairing TV with ads on Facebook and YouTube resulted in three tim ...
- Holiday Challenges: Why Consumers Struggle To Buy OnlineAs a critical holiday shopping season approaches, survey data from goMoxie identifi ...
- Oracle Data Cloud To Launch Ad Measurement Tool For AdvertisersOracle will launch Moat Outcomes Wednesday, providing a way to get busine ...
- Upwave Starts Automated CTV, Digital Data Integration For Google Campaign ManagerGrowth of cross-channel media campaigns that require more manual handling of digit ...
- 3 Ways To Use Emotional Indicators In Keyword ResearchDo marketers really know how their target audience feels about their product ...
- Merkle Taps Huge's Stein For New Customer Experience RoleStein joins Merkle from IPG digital shop Huge where he was CE ...
- TikTok Eyes U.S. IPO, Reportedly Recruits Instagram Co-Founder As CEOHow can Oracle adapt from an ad-tech company to supporting a consumer-faci ...
- Horizon Next Wins TV Media AOR For Jenny CraigHorizon Next, the performance marketing division of Horizon Media, has been award ...
- CMO Council: 81% Of Brands See Increase In Earned Media, 1 In 5 Dissatisfied With Company PerformanceBrands' messages need to change, said CMO Council Chief Content Officer T ...
- What SimilarWeb CMO, CTO Have In Common, And What They Don'tSimilarWeb's Kevin Spurway and Ron Asher both had an interest in technolo ...
- Apple Not Talking About Identifier for Advertisers At Its Streaming EventThe challenges faced by marketers over the Identifier For Advertisers is somethi ...
- Viral Nation Launches Cross-Platform Influencer Marketing ToolThe platform combines analytics and campaign management tools to give marketers suppo ...
- Analysis Shows Broadcast Campaigns Performing As Well, If Not Better, During COVID-19 PandemicA new study by performance analytics firm Veritone shows that TV a ...
- Analysis Shows Broadcast Campaigns Performing As Well, If Not Better, Post-COVIDWhile overall ad spending has declined, a new study of TV a ...
- COVID-19 Drives 130 $2 Billion Online Shopping Days In U.S. This YearAs of August there have been 130 days where U.S. online shoppi ...
- Tech Phobia: Marketers Are Anxious About AI And Machine LearningMost companies have had to pivot from their 2020 marketing plans, b ...
- How In-Store Visits Impact Online, Offline Purchase Cycle -- Even NowLocation ad company GroundTruth just released research on ecommerce conversion rates a ...
- TAG Rolls Out Global Brand-Safety SealThe new brand-safety seal incorporates elements of TAG's inventory quality guidelines initiativ ...
- Indiana-Born McPherson Took 'Risky Bets' On The Path To Become CMO At InvocaMcPherson's story is one of a small-town girl who pursued a care ...
- Outbrain, Taboola Call Off Merger, Citing Business DifferencesTaboola and Outbrain have called off their planned merger, which was intend ...
- Hate, Anger In Content Feeds Drive Facebook Engineer To Publicly Resign"I'm quitting because I can no longer stomach contributing to an organizati ...
- RTB House Creates Streaming Video Ads, First Major Product From AI Marketing LabThe RTB House AI Marketing Lab acts as a creator and incubat ...
